bitly's Hilary Mason at BISG's Making Information Pay 2013 on how "Data Gives Us Superpowers."

1. Hilary Mason
Chief Scientist, bitly
@hmason h@bit.ly
Data Gives Us Superpowers

5. • {"a": "Mozilla/5.0 (Windows NT 6.1)
AppleWebKit/537.31 (KHTML, like Gecko)
Chrome/26.0.1410.64 Safari/537.31", "c": "US",
"nk": 0, "tz": "America/Chicago", "gr": "TX",
"g": "126F3CN", "i": "xx.xxx.xxx.xxx", "h":
"126F3CM", "k": "xxxxxx-xxxxx-xxxxx-xxxxxxx",
"l": "raycom", "al": "en-US,en;q=0.8", "hh":
"bit.ly", "r": "https://www.facebook.com/", "u":
"http://www.kltv.com/story/22237743/document-
sheds-light-on-events-leading-up-to-longview-
standoff?utm_content=bufferf4a8d&utm_source=buff
er&utm_medium=facebook&utm_campaign=Buffer",
"t": 1368478799, "hc": 1368476067, "cy":
"Longview", "ll": [32.500701904296875, -
94.740501403808594]}

11. BIG data?

12. [excel]

14. Data
BIG

15. useful
BIG

16. small
BIG

17. [why now?]

18. Data.

19. CPUs.

20. Algorithms!

22. Data scientists?
awesome nerds
engineering
math
social
science communication
nerds
nerds
nerdsnerds

23. https://github.com/bitly/dablooms/issues/35
http://bit.ly/12aUf3F

24. http://bit.ly/xj57gS

34. • 10s of millions of URLs per day
• 100s of millions of clicks per day
• 10s of billions of URLs

36. (not the whole internet, just the bit
people are paying attention to)

37. Your social network is NOT
my social network.

41. http://tweet.onerandom.com

42. Identity?

44. Geography?

47. [pizza in california]

53. Networks impact behaviors.

55. twitter

56. facebook

57. tumblr

58. Devices also change behavior.

61. This is the real world.

65. Revolution.

66. 66

67. What People Share
What People Read

68. Things people share:

72. Things people click:

79. the cutest kitten

90. `

108. How To Fix Popchips' Racist Ad Campaign - Anil Dash+
Is Ashton Kutcher's New 'Brown Face' Popchips Ad Racist? – WSJ
Ashton Kutcher’s Popchips Ad Pulled After Racist Outcry - ABC News

112. What is the internet paying
attention to?

116. Realtime search.

120. Stories: more than just links

121. [story api]

124. Content is not naive.

125. 125

126. The right audience is better than
a big audience.

127. 127

128. Conversation is a beast.

129. 129

130. Surprise & Delight

132. http://bookbookgoose.com

133. 133

134. Surprise!

136. h@bit.ly
@hmason
Thank you!