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connect through stories
WORLD’S LARGEST
is the
community for reading and sharing stories
Mobile + Social + eReading
=
New form of entertainment
•3 Billion minutes last month
•15M monthly unique users
•30 minutes per session
•1.5M monthly uploads, 15M total
uploads
•5M monthly comments
•Top ranked eReading app in all
major app stores
•International traction (UK,
KEY METRICS
3 Billionminutes per month
80% mobile
Aug
2010
4 Billion +words per month
Why Wattpad Works For
Today’s Reader
Incredible Library In Your Hand
Personalized via Algorithms &
Friends
Serialized Episodic Reading
Sharing, Commenting, Following &
Liking
Wattpad is Transformative
Unlimited supply of content
Wattpadders: 5,000 stories in last 5 hours
Unique content that cannot be found elsewhere
A new form of entertainment (YouTube vs. Hollywood movies)
Unique engaging user experience
Reader/writer direct engagement = better content, evoke emotion
Unbeatable price (free)
Zero
Ubiquitous
Web, mobile, tablets and more to come
90,000 FANS
95,000,000 READS
100,000 COMMENTS
NET-NATIVE WRITERS
Jordan Lynde
A-LIST WRITERS
WATTPAD EARLY ADOPTERS
Open AccessSerialized Novels Prequels / Engagement Short Stories
Serialization
50,000 stories updated every day
9pm most popular update time
2.5 million push notifications sent each
day
7 million email notifications of story
uploads sent
International
Wattpad is the #1 Mobile app and #1 mobile website in the
Phillipines
Average session 43 minutes!
Currently in 26 languages
7 million email notifications of story uploads sent
4000 stories uploaded from Africa this month
Ashleigh Gardner, Head of Content
wattpad.com/ashleighgardner
@ashleighgardner
Funded by:
Union Square Ventures
Khosla Ventures
OMERS Ventures
Golden Venture Partners
Version One Ventures
Jerry Yang

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MIP 2013 -- When Everyone's An Author -- Ashleigh Gardner

  • 2. WORLD’S LARGEST is the community for reading and sharing stories
  • 3. Mobile + Social + eReading = New form of entertainment
  • 4. •3 Billion minutes last month •15M monthly unique users •30 minutes per session •1.5M monthly uploads, 15M total uploads •5M monthly comments •Top ranked eReading app in all major app stores •International traction (UK, KEY METRICS
  • 5. 3 Billionminutes per month 80% mobile Aug 2010
  • 6. 4 Billion +words per month
  • 7. Why Wattpad Works For Today’s Reader Incredible Library In Your Hand Personalized via Algorithms & Friends Serialized Episodic Reading Sharing, Commenting, Following & Liking
  • 8. Wattpad is Transformative Unlimited supply of content Wattpadders: 5,000 stories in last 5 hours Unique content that cannot be found elsewhere A new form of entertainment (YouTube vs. Hollywood movies) Unique engaging user experience Reader/writer direct engagement = better content, evoke emotion Unbeatable price (free) Zero Ubiquitous Web, mobile, tablets and more to come
  • 9. 90,000 FANS 95,000,000 READS 100,000 COMMENTS NET-NATIVE WRITERS Jordan Lynde
  • 11. Open AccessSerialized Novels Prequels / Engagement Short Stories
  • 12. Serialization 50,000 stories updated every day 9pm most popular update time 2.5 million push notifications sent each day 7 million email notifications of story uploads sent
  • 13. International Wattpad is the #1 Mobile app and #1 mobile website in the Phillipines Average session 43 minutes! Currently in 26 languages 7 million email notifications of story uploads sent 4000 stories uploaded from Africa this month
  • 14.
  • 15.
  • 16.
  • 17. Ashleigh Gardner, Head of Content wattpad.com/ashleighgardner @ashleighgardner Funded by: Union Square Ventures Khosla Ventures OMERS Ventures Golden Venture Partners Version One Ventures Jerry Yang