Wattpad Head of Content Ashleigh Gardner of "When Everyone's an Author: Discovering a World of Unlimited Stories" at BISG's Making Information Pay 2013.
7. Why Wattpad Works For
Today’s Reader
Incredible Library In Your Hand
Personalized via Algorithms &
Friends
Serialized Episodic Reading
Sharing, Commenting, Following &
Liking
8. Wattpad is Transformative
Unlimited supply of content
Wattpadders: 5,000 stories in last 5 hours
Unique content that cannot be found elsewhere
A new form of entertainment (YouTube vs. Hollywood movies)
Unique engaging user experience
Reader/writer direct engagement = better content, evoke emotion
Unbeatable price (free)
Zero
Ubiquitous
Web, mobile, tablets and more to come
12. Serialization
50,000 stories updated every day
9pm most popular update time
2.5 million push notifications sent each
day
7 million email notifications of story
uploads sent
13. International
Wattpad is the #1 Mobile app and #1 mobile website in the
Phillipines
Average session 43 minutes!
Currently in 26 languages
7 million email notifications of story uploads sent
4000 stories uploaded from Africa this month
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17. Ashleigh Gardner, Head of Content
wattpad.com/ashleighgardner
@ashleighgardner
Funded by:
Union Square Ventures
Khosla Ventures
OMERS Ventures
Golden Venture Partners
Version One Ventures
Jerry Yang