1. New possibilities for research
communication with Web 2.0 tools
Ole Bisbjerg
Head of Music and Media Dept.
State and University Library
Aarhus, Denmark
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2. agenda
 Research promotion now
 New digital means and media for
communication and promotion
 Beyond one-way communication?
 Examples
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3. The situation now
 Traditional channels of publication are still
dominating research communication:
periodicals, books.
 Digital research communication is not yet widely
distributed ? OAI ! Growing fast
 Remediation (Richard Grusin, 2001) – new digital
media provides the researcher with the
opportunity to expand communication
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4. Examples - periodicals
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7. New digital possibilities !
 Remee and friends
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8. E-books
 Often as real copies of the printed edition,
just with more possibilities to search and
retrieve infomation
 More integrated possibilities
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9. Read online for free, buy
download
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10. Digital possibilities / web 2.0
 From push to pull
 Internet based technologies, that provide
the user with the opportunity to retrieve
information when she wants
 New media emerge – and
publication/communication becomes
easier(collaboration/discussion) is a real
possibility – quality control? Copyright
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11.  Web 2.0 tools: Weblogs, Wikis, Rss, social
bookmarking, pod- videocast, tagging,
folksonomies, mashups
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12. ”Lorin Anderson 2001 – rev. Blooms Taxonomy” - here appl. to Web 2.0”
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14. Perspectives
 To develop new genres of research
communication by using new media
 Challenge: to avoid triviliazation and flaws
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15. Examples – 3 scenarios
 1. Research communication in the
scientific world
 2. Research communication to partners in
institutions/organizations
 3. Research communication to the public
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16. 1. Scientific world
 Weblogs (blogging)
 A way to facilitate dialogue
 Continuing entries, rss
 Academic Blogs in music
 web-logs need to be legitimized, for
example through peer-reviewing
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17.  RSS – is a very useful technology in several
ways: an example being the aspect of
social bookmarking:
 Del.icio.us , connotea, furl.net
 RSS: an easy way of retriving relevant
information, when you want
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18. wiki
 Wikis – excellent tools on collaboration –
often works in progress:
 Example:
 Scores wiki
 Trad. score library
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19. 2. Research communication to
partners
 Mutual needs for infomation and dynamic
updates
 Often a joint web-site
 Digitalexperience
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20. 3.
 Difficult to specify target groups
 Informed citizenship – often a trad pull
concept – but weblogs from the political
life has become increasingly popular
 Museum communication – web 2.0 tools
are very relevant
 Nationalmuseet
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21. In Conclusion
wiki Read and collaborate
(Discuss)
Weblogs Discuss and share
Rss Recieve / read
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22. In Conclusion
 Web 2.0 tools:
 communication with the option to have a
dialogue/collaboration with the user – push to
pull - in all 3 scenarios
 Material may be used in different scenarios and
towards different user groups
 – at the moment a supplement to trad.
communication but with huge potential for
research communication in the years to come
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23. Thanks for your attention!
 .pps is available on slideshare : tags
iaml2009
 Twitter: http://twitter.com/bissen
 Ole Bisbjerg – ob@statsbiblioteket.dk
 0045 40649783
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