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Marketing across the desk revised 5 3-10

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Bridget Bittman

Marketing presentation for La Grange Public Library's staff training on May 7, 2010. Original powerpoint document was shared by Chicago Public Library and modified by Bridget Bittman at La Grange Public Library.

BusinessFormationDivertissement et humour
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Marketing Across the Desk Grassroots Marketing at the Library Level
Definition of Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who Markets the Library? ,[object Object],[object Object],[object Object]
Why me? You are the face of the La Grange Public Library! ,[object Object]
You are the best ambassador for La Grange Public Library ,[object Object],[object Object],[object Object],[object Object]
Library Messages ,[object Object],[object Object],[object Object],[object Object]
Specific Messages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Personal Touch ,[object Object],[object Object],[object Object]
More personal touches… ,[object Object],[object Object],[object Object]
Connections across the desk…or stacks ,[object Object]
Where you live… ,[object Object],[object Object]
Where you work… ,[object Object],[object Object],[object Object]
Community contacts ,[object Object],[object Object],[object Object]
Outreach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Library has the product, we just need to spread the word… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Match audience to outlet ,[object Object],[object Object],[object Object]
Marketing materials ,[object Object],[object Object]
The old fashioned approach ,[object Object]
We can’t do it without you! ,[object Object],[object Object]
Thanks for the opportunity to Learn, Explore , Connect with you today!
Special thanks to the Chicago Public Library for the use of their Marketing Across the Desk information.

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Marketing across the desk revised 5 3-10

  • 1. Marketing Across the Desk Grassroots Marketing at the Library Level
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  • 21. Special thanks to the Chicago Public Library for the use of their Marketing Across the Desk information.