Slides from the Lincoln Business Networking and 90 Low or no cost marketing tips

1. Welcome

2. History of the group
• Started on LinkedIn March 2011
• Fastest growing Networking group for the East Mids
• June 2011 Rebranded BizMidlands
• Reach - Lincs, Notts, Leics, Derbys
• 350 engaged members
• May 2011 Twitter and Facebook page launched
• JuneWebsite

3. Groups Objectives
• To connect businesses across the region
• To provide a platform to promote its members
• To provide low or no cost marketing initiatives
• To attract business for its members
• To offer help and guidance

4. How can you help.
• Register your business on BizMidlands.co.uk
• Join the group on LinkedIn
• Follow @BizMids on Twitter
• Post discussion on LinkedIn
• Connect on Facebook (search BizMidlands)
• Tweet the event #BizMids @BizMids
• Encourage your contacts to join in
• Connect to each other
• Write a review of the meeting

5. What’s on
• WordPress in one day workshop 23rd September
• September business networking Newark 20th September
• Holiday Inn Presents… 29th September
• BizGen 2011 Lincoln 25th October

6. BizGen Conference & Expo
Tuesday 25th October 2011
9:00 - 5:00
The Showroom Lincoln

7. BizGen Conference & Expo
• Free to attend • Learn new ways to promote
your business
• Free speed networking
• Four speed networking sessions
• Free business help
• 35+ business exhibitions
• Free training
• Dozens of give-aways to visitors
• Free workshops including an iPad 2
• Free business ideas • Charity auction
• Make new contacts • Charity raffle

8. BizGen Conference & Expo
Why should you exhibit?
• 57,000 businesses across the region
• Obtain more leads
• Only one exhibiter per category
• Full day event
• Competitive pricing model
• Heavily promoted
• Meet 100s of businesses
• Guest speaker opportunities
• Free speed networking • Featured listing in the show guide
• Showcase your business • Listing in the post show email campaign
• Make new contacts

9. Promotion
• Facebook ads and campaign
• LinkedIn campaign
• Lincolnshire Echo advertising
• Newark advertiser advertising
• Banner advertising
• Word of mouth campaign
• Twitter campaign
• Email campaign

10. Price
“One size” space from only £185

11. Register your interest
Bizmidlands.co.uk/show

12. 90 no cost tips to boost your
enquiries and business

13. 10 things to add to your Website
1. Develop E-Mailing list
2. Offer free guides
3. Make it easy to contact you
4. Live person on your site
5. Make your copy sell
6. Promise benefit
7. Add link button
8. Add surveys and polls
9. Update news regularly
10. Publish testimonials

14. 10 PR Tips
11. Offer a column in the local press
12. Enter local/national award schemes
13. Look for blogs on your target market
14. Publish “how 2 guides”
15. Offer your expertise to local press
16. Have an open day or breakfast meeting
17. Join PRweb.com
18. Prompt Customer feedback questionpro.com
19. Join linkedIn.com
20. Ask your clients for testimonials

15. SEO Tips
21.Create google account
22.Google maps
23.Add website to your LinkedIn profile
24.Create a LinkedIn profile for your company
25.Create Facebook page
26.Create Twitter account
27.Post web links to Twitter/Facebook/LinkedIn
28.Create YouTube Channel
29.Comment on blog post
30.List your site on free directories

16. 20 tips for a sales landing page
31. Strong headline
32. Strong sub headline
33. Identify connection between you and the buyer
34. What i’ve got for you
35. Testimonial
36. Pull out juicy benefit from testimonial
37. More testimonials
38. Detailed description of the offer
39. Part one of the offer followed by pt two etc with bullets
40. Objections

17. 20 tips for a sales landing page
41.More testimonials
42. Call to action
43. Risk reversal
44. P.S.
45. Additional points
46. Make it scanable
47. Test different headlins
48. Images alt text
49.You are not the customer
50. Keep it simple

18. Top 10 blogging ideas
51. Industry news
52. Opinion
53. Interviews
54. Reviews
55. Q & A
56. Debates
57. Lists
58. How to
59. Tips
60. Surveys

19. Top 10 twitter ideas
61. audioboo.fm
62. Tweet your new wins
63. Tweet your links
64. Get a bit.ly account
65. Launch at twitpoll
66. repeat old successful tweets
67. Tweet a photograph
68. Drive by tweets
69. Tweet a video
70. #FF

20. Top 10 ways to increase your
Facebook fanbase
71. Landing page
72. Embed widgets
73. Invite your contacts
74. Add email signature
75. Use Facebook apps
76. Link to Twitter
77. Get fans to join by SMS (txt 32665 fan bizmidlands
78. Add button to your site and emails
79. Facebook ads
80. Facebook like widget

21. Top 10 LinkedIn tips
81. Make your profile client focused
82. Get connecting
83. Use search to find potential clients
84. Give testimonials
85. Helpful headline (helping clients win more business)
86. Join groups
87. Connect to group members
88. Connect your twitter acc
89. Get RSS feeds for questions
90. Answer questions

22. Business Breakers & Makers
(These are examples for law firms, but you get the idea!!!)
Breakers Makers
1. Cant get hold of anyone 1. Guarantee to speak to lawyer working on your file
2. No one returns my calls 2. Calls returned within 1 hour guaranteed
3. Bill shock 3. Guaranteed no bill shocks
4. Don’t understand process 4. Everything explained & free access to web resources
5. Don’t know what is going on 5. Web tracking & text updates
6. Have to take time off work to visit firm 6. Opening times to suit you
7. Don’t want to pay referral fees 7. No referral fees guaranteed
8. Completion does not suit 8. Completion date to suit you
9. Don’t understand Legalese 9. All explained in easy English

23. Thank you
BizMidlands.co.uk
admin@BizMidlands.co.uk
@bizMids
Lincolnshire and Nottinghamshire
Business Network
Facebook.com/BizMidlands