Linkedin - Business Model Scope (english)
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Linkedin - Business Model Scope English version v1.3
![Project
MISSION
BASE
Date
27/01/12
30%
& sales
ACTIVITY
OFFER
Offices &
IT infraestruct.
Service &
customer
support
Profile, Relatio,
Groups, Feed,
Answers, Tools
Product
development
Which activities
& innovation
Search,
Contact, Visib.
Sw platform,
data &
contents
Which resources
are essential to us?
( tangible and intangible )
25%
[INV] Offices,
Data centers,
IT equipm.
ALLIANCE ...
User
switching
costs
* Our members come How do we want to*work and walk along the way ?
first.
Demand excellence.
* Relationships matter.
* Take intelligent risks.
Which principles depict us?
* Open, honest and constructive.
* Act like an owner.
in the world.”
RESOURCE
Which are our
main costs?
( weight, type,
trend, ...
Marketing)
CULTURE AND VALUES
What do we want our organization to become
forin 5 years time?
every professional
professionals to make them
What for?
more productive and successful.”
Product
development
www.bizmodelSCOPE.org
Jordi Puigdellívol (***)
“Create economic opportunity
What fills “Connect the world’s
our organization with meaning?
CoR
20%
(cost of revenue)
COMPARATIVE
ADVANTAGE
v1.9
VISION
COST
OPERATIONS
AND
MARKET
FLOW
Version
Author (s)
Business Model SCOPE
Linkedin Corporation
€€€
Brand,
patents
are essential to us?
( to set up our offer
and make the
Marketing,
business model
moreSales,
consistent )
Expansion, M&A
Security,
Analitics,
Control & Reporting
Inverstors
& shareholders
Consultants
Credibility
CHANNEL
Online,
Word of mouth
Which products and/or
services do we offer?
( catalogue
Profile, Job and
post,
features )
Match, Search,
Manage
How do we
communicate,
distribute and sell?
( media, relations,
manage, ... )
Online,
Word of mouth,
Sales force,
Agencies
Linkedin ADs
Box, Slideshare*,
WP, Amazon,
Twitter
( dependence degree, type of collaboration, priority, ...)
Crocodoc
With who do we cooperate? Where do they add value?
Google,
Volume:
Networking
Users
Which comparative advantages do we create and pursue?
effects
Data & content
( entry barriers, differentiation elements, one step forward ...)
Traffic
BENEFIT
CLIENT
REVENUE
Pro. brand, Relat.,
Up-to-date,
Learning, Biz opt.
Professionals
Premium
subscription: 20%
biz & sales
Easily find
your ideal
Which benefits
job
do our clients
Professionals
seeking
a (new) job
Premium
subscription:
'job seeker'
Which are our
target segments?
Which are our
revenue sources?
( accurate, bounded,
Headhunter, HR,
priorities, markets )
( weight, trend,
Subscriptions,
margin, type, ... )
perceive and
value the most?
Easily find
( needs, problems,
satisfactions,
the ideal
“jobs to be done”, ...)
talent needed
Leads & sales,
Visibi, Segment,
Mkt. invest. ctrl.
Monster,
SimplyHired
SME, Institutions,
Large corps.
Companies,
Agencies
Viadeo,
Xing, Ushi
Growth
speed
50%
Specific services,
Custom. Contract
Marketing
campaign 30%
(CPM or CPC)
... or RIVALRY
Access to
passive
candidates
(***) Business model outlined by means of user knowhow, Linkedin Corporation S-1 report (SEC) and updated data on company site.](https://image.slidesharecdn.com/linkedincase-businessmodelscope-eng-v1-140227124926-phpapp02/85/linkedin-business-model-scope-english-1-320.jpg)
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Linkedin - Business Model Scope (english)
- 1. Project MISSION BASE Date 27/01/12 30% & sales ACTIVITY OFFER Offices & IT infraestruct. Service & customer support Profile, Relatio, Groups, Feed, Answers, Tools Product development Which activities & innovation Search, Contact, Visib. Sw platform, data & contents Which resources are essential to us? ( tangible and intangible ) 25% [INV] Offices, Data centers, IT equipm. ALLIANCE ... User switching costs * Our members come How do we want to*work and walk along the way ? first. Demand excellence. * Relationships matter. * Take intelligent risks. Which principles depict us? * Open, honest and constructive. * Act like an owner. in the world.” RESOURCE Which are our main costs? ( weight, type, trend, ... Marketing) CULTURE AND VALUES What do we want our organization to become forin 5 years time? every professional professionals to make them What for? more productive and successful.” Product development www.bizmodelSCOPE.org Jordi Puigdellívol (***) “Create economic opportunity What fills “Connect the world’s our organization with meaning? CoR 20% (cost of revenue) COMPARATIVE ADVANTAGE v1.9 VISION COST OPERATIONS AND MARKET FLOW Version Author (s) Business Model SCOPE Linkedin Corporation €€€ Brand, patents are essential to us? ( to set up our offer and make the Marketing, business model moreSales, consistent ) Expansion, M&A Security, Analitics, Control & Reporting Inverstors & shareholders Consultants Credibility CHANNEL Online, Word of mouth Which products and/or services do we offer? ( catalogue Profile, Job and post, features ) Match, Search, Manage How do we communicate, distribute and sell? ( media, relations, manage, ... ) Online, Word of mouth, Sales force, Agencies Linkedin ADs Box, Slideshare*, WP, Amazon, Twitter ( dependence degree, type of collaboration, priority, ...) Crocodoc With who do we cooperate? Where do they add value? Google, Volume: Networking Users Which comparative advantages do we create and pursue? effects Data & content ( entry barriers, differentiation elements, one step forward ...) Traffic BENEFIT CLIENT REVENUE Pro. brand, Relat., Up-to-date, Learning, Biz opt. Professionals Premium subscription: 20% biz & sales Easily find your ideal Which benefits job do our clients Professionals seeking a (new) job Premium subscription: 'job seeker' Which are our target segments? Which are our revenue sources? ( accurate, bounded, Headhunter, HR, priorities, markets ) ( weight, trend, Subscriptions, margin, type, ... ) perceive and value the most? Easily find ( needs, problems, satisfactions, the ideal “jobs to be done”, ...) talent needed Leads & sales, Visibi, Segment, Mkt. invest. ctrl. Monster, SimplyHired SME, Institutions, Large corps. Companies, Agencies Viadeo, Xing, Ushi Growth speed 50% Specific services, Custom. Contract Marketing campaign 30% (CPM or CPC) ... or RIVALRY Access to passive candidates (***) Business model outlined by means of user knowhow, Linkedin Corporation S-1 report (SEC) and updated data on company site.