6. !
TAKE AWAY No.1
!
At the root of all interactions on
social media, are people —
people co-exist in community.
LARA FELTIN @larafeltin
biznik.com myfive.com
24. !
TAKE AWAY No.3
!
Start with knowing
who YOU are,
who the OTHER is,
and what is your
intended OUTCOME.
LARA FELTIN @larafeltin
biznik.com myfive.com
28. “Thank you!”
“Did I hit
the
mark?”
CHECK IN
THANK
LARA FELTIN @larafeltin
biznik.com myfive.com
29. “Thank you!”
“Did I hit
the
mark?”
CHECK IN
“Is your
problem solved?”
FOLLOW-UP
THANK
LARA FELTIN @larafeltin
biznik.com myfive.com
30. “Thank you!”
“Did I hit
the
mark?”
“Let’s see
how we
can
work
together!”
CHECK IN
“Is your
problem solved?”
FOLLOW-UP
EXPLORE
THANK
LARA FELTIN @larafeltin
biznik.com myfive.com
32. !
TAKE AWAY No.4
!
Social media is a box of tools
that complements
face-to-face interactions.
LARA FELTIN @larafeltin
biznik.com myfive.com
33. “Thank you!”
“Did I hit
the
mark?”
“Let’s see
how we
can
work
together!”
CHECK IN
“Is your
problem solved?”
FOLLOW-UP
EXPLORE
THANK
LARA FELTIN @larafeltin
biznik.com myfive.com
WHY?
38. 1. OK TO NOT USE THE TOOLS
LARA FELTIN @larafeltin
biznik.com myfive.com
39. 1.
2.
OK TO NOT USE THE TOOLS
NOT EVERYONE’S A CLIENT
LARA FELTIN @larafeltin
biznik.com myfive.com
40. 1.
2.
3.
OK TO NOT USE THE TOOLS
NOT EVERYONE’S A CLIENT
LEAD WITH “THANK YOU”
LARA FELTIN @larafeltin
biznik.com myfive.com
41. 1.
2.
3.
4.
OK TO NOT USE THE TOOLS
NOT EVERYONE’S A CLIENT
LEAD WITH “THANK YOU”
DON’T LEAD WITH APOLOGY
LARA FELTIN @larafeltin
biznik.com myfive.com
42. 1.
2.
3.
4.
5.
OK TO NOT USE THE TOOLS
NOT EVERYONE’S A CLIENT
LEAD WITH “THANK YOU”
DON’T LEAD WITH APOLOGY
REMEMBER “I NI CHE”
LARA FELTIN @larafeltin
biznik.com myfive.com