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WOMEN’S BUSINESS EXCHANGE
06.12.14
!
Building a Meaningful
Social Network
!
LARA FELTIN
LARA FELTIN @larafeltin
biznik.com myfive.com
LARA FELTIN @larafeltin
biznik.com myfive.com
“I Ni Che”
LARA FELTIN @larafeltin
biznik.com myfive.com
LARA FELTIN @larafeltin
biznik.com myfive.com
!
Building a Meaningful
Social Network
LARA FELTIN @larafeltin
biznik.com myfive.com
!
TAKE AWAY No.1
!
At the root of all interactions on
social media, are people —
people co-exist in community.
LARA FELTIN @larafeltin
biznik.com myfive.com
LARA FELTIN @larafeltin
biznik.com myfive.com
Networking
≠
Marketing
LARA FELTIN @larafeltin
biznik.com myfive.com
TRUST
OPPORTUNITIES
PARTNERSHIPS
ADVICE
REFERRALS
LARA FELTIN @larafeltin
biznik.com myfive.com
LARA FELTIN @larafeltin
biznik.com myfive.com
No.1 MISTAKE
!
TAKE AWAY No.2
!
How is your network of
customers different from the
rest of your network?
LARA FELTIN @larafeltin
biznik.com myfive.com
LARA FELTIN @larafeltin
biznik.com myfive.com
LARA FELTIN @larafeltin
biznik.com myfive.com
LARA FELTIN @larafeltin
biznik.com myfive.com
LARA FELTIN @larafeltin
biznik.com myfive.com
!
!
BEFORE
YOU START
LARA FELTIN @larafeltin
biznik.com myfive.com
Success in everything begins with…
LARA FELTIN @larafeltin
biznik.com myfive.com
3 NEED
TO
KNOWS
YOU
LARA FELTIN @larafeltin
biznik.com myfive.com
3 NEED
TO
KNOWS
DO •  NEED • BENEFIT FROM • OFFER
LARA FELTIN @larafeltin
biznik.com myfive.com
OTHERS
LARA FELTIN @larafeltin
biznik.com myfive.com
3 NEED
TO
KNOWS
LARA FELTIN @larafeltin
biznik.com myfive.com
INTENDED
LARA FELTIN @larafeltin
biznik.com myfive.com
3 NEED
TO
KNOWS
OUTCOME
LARA FELTIN @larafeltin
biznik.com myfive.com
!
TAKE AWAY No.3
!
Start with knowing
who YOU are,
who the OTHER is,
and what is your
intended OUTCOME.
LARA FELTIN @larafeltin
biznik.com myfive.com
!
!
UP &
RUNNING
LARA FELTIN @larafeltin
biznik.com myfive.com
“Thank you!”
4 HABITS OF GOOD
RELATIONSHIP MANAGEMENT
LARA FELTIN @larafeltin
biznik.com myfive.com
“Thank you!”
THANK
LARA FELTIN @larafeltin
biznik.com myfive.com
“Thank you!”
“Did I hit
the
mark?”
CHECK IN
THANK
LARA FELTIN @larafeltin
biznik.com myfive.com
“Thank you!”
“Did I hit
the
mark?”
CHECK IN
“Is your
problem solved?”
FOLLOW-UP
THANK
LARA FELTIN @larafeltin
biznik.com myfive.com
“Thank you!”
“Did I hit
the
mark?”
“Let’s see
how we
can
work
together!”
CHECK IN
“Is your
problem solved?”
FOLLOW-UP
EXPLORE
THANK
LARA FELTIN @larafeltin
biznik.com myfive.com
THANK
CHECK-IN
FOLLOW-UP
EXPLORE
LARA FELTIN @larafeltin
biznik.com myfive.com
!
TAKE AWAY No.4
!
Social media is a box of tools
that complements
face-to-face interactions.
LARA FELTIN @larafeltin
biznik.com myfive.com
“Thank you!”
“Did I hit
the
mark?”
“Let’s see
how we
can
work
together!”
CHECK IN
“Is your
problem solved?”
FOLLOW-UP
EXPLORE
THANK
LARA FELTIN @larafeltin
biznik.com myfive.com
WHY?
LARA FELTIN @larafeltin
biznik.com myfive.com
LARA FELTIN @larafeltin
biznik.com myfive.com
MYFIVE.com
LARA FELTIN @larafeltin
biznik.com myfive.com
LEAVE YOUR EMAIL TO LEARN
WHEN MYFIVE IS READY
TO TAKE FOR A SPIN
5 TIPS
LARA FELTIN @larafeltin
biznik.com myfive.com
1. OK TO NOT USE THE TOOLS
LARA FELTIN @larafeltin
biznik.com myfive.com
1.
2.
OK TO NOT USE THE TOOLS
NOT EVERYONE’S A CLIENT
LARA FELTIN @larafeltin
biznik.com myfive.com
1.
2.
3.
OK TO NOT USE THE TOOLS
NOT EVERYONE’S A CLIENT
LEAD WITH “THANK YOU”
LARA FELTIN @larafeltin
biznik.com myfive.com
1.
2.
3.
4.
OK TO NOT USE THE TOOLS
NOT EVERYONE’S A CLIENT
LEAD WITH “THANK YOU”
DON’T LEAD WITH APOLOGY
LARA FELTIN @larafeltin
biznik.com myfive.com
1.
2.
3.
4.
5.
OK TO NOT USE THE TOOLS
NOT EVERYONE’S A CLIENT
LEAD WITH “THANK YOU”
DON’T LEAD WITH APOLOGY
REMEMBER “I NI CHE”
LARA FELTIN @larafeltin
biznik.com myfive.com
LARA FELTIN
@larafeltin
info@biznik.com
Thank you!
(“i ni che”)
MYFIVE.com
LARA FELTIN @larafeltin
biznik.com myfive.com
LARA FELTIN @larafeltin
biznik.com myfive.com
LARA FELTIN @larafeltin
biznik.com myfive.com
LARA FELTIN @larafeltin
biznik.com myfive.com
LARA FELTIN @larafeltin
biznik.com myfive.com
LARA FELTIN @larafeltin
biznik.com myfive.com

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