4. Table of Contents
Section 1:
• Executive Summary
• Mission Statement and
Ojectives
• Target Market
• SWOT Analysis
• Stort-Term and Long-term
Ojectives
• Code of Ethics
• Logo and Slogan
• Organization Chart
• Product Line
• Colors
5. Overview
Section 2:
Development A Green Business
Section 3:
Employee
Section 4:
Product Line
6. SECTION ONE
SUMMARY
StayGreen Vietnam is one of the pioneers in recycling in Vietnam, focus
on reducing the amount of trash and provides solutions to reuse it.
With our energy, integrity and ability to generate ideas, StayGreen
Vietnam believes that we could bring the best quality products at
reasonable prices to satisfy our customers.
7. Missions Statement
StayGreen Company put high attention and effort on environmentally
responsible and changing people mind of recycling and using old
products.
• Committed to fulfill with all environmental regulations of the world in
general and Vietnam in specific.
• Recognize that environmental impacts are important and we want to
deliver it to our customers.
• Try to work with our employees, customers, partners and suppliers in
other to meet the environmental commitments that we stated below.
8. Objectives
• Our company committed to follow all the environmental laws and regulations.
• Provide the products be safe to use and to minimize their environmental impact with
good quality and reasonable prices.
• Use the new technology to protect the natural resources.
• Build a strong relationship with customers and suppliers.
• Train employees on our “Green” policy and provide a professional working
environment for our employees. Reward and encourage employees to generate new
ideas.
• Be honest, integrity with partners and customers.
• Stick with our Environmental “Green” Statement.
9. TAGET MARKET
• Our target market is everybody, all the ages and genders.
• People who love the mother of nature and love the recycling products.
Become Clear On Who Our Tarket Market Is • Age
• Marital status
• Gender
• Hobbies
• Work
11. SHORT-TERM AND LONG-TERM
OBJECTIVES
Short-Term Objectives
• To make successful entry in Ho Chi Minh City market.
• To provide a wide range of recycling and created products.
• To encourage people to use recycling products
Long-Term Objectives
• To expand business in other cities, especially in Ha Noi.
• To satisfy customers who use our products every time.
• To be socially responsible by utilizing the waste materials for making new and
innovative products.
13. Introduction
This code of Ethics is our words/our promises about the ethical
commitments and responsibilities when it is partners and we
considering any action in our business by the CEO, the employees
and all the members of StayGreen Company (Stay Green Company).
14. Ethical Principles
• Use the new technology to protect the natural resources.
• Train employees on our “Green” policy and provide a professional working environment for our
employees. Reward and encourage employees to generate new ideas.
• Create the Dynamic Environment in our Business – More responsible for our actions and more emphasis
on ethical reasoning.
• Create Corporate Social Responsibility – Accountable for our actions that affect people, employees,
communities and OUR environment.
• Voluntary social responsibility – we collect old things that people throw away/ Encourage people bring
their togs, bags, shoes, etc... Therefore, we can recycle and make new products.
• Evolving government regulations and business response.
• Be honest, integrity with partners and customers.
15. Core Values
At StayGreen Company, we recognized the importance of credibility,
integrity and trustworthiness to our success as a business. We are
committed to upholding high ethical standards in our Business not only
here, in Vietnam but also when we make a step into Global Business.
We believe in the principles of honesty, fairness, and respect for
others and creating Value for Society.
16. QUESITION: How to make ethics work in our
company?
• We institutionalizing our Ethical Principles by build Ethical Safeguards
into its everyday routines. The Ethical Safeguards is our guidance on
how we handle day-to-day ethical situations.
• Set Tone at the Top- Ours Top managers are committed and involved
to set an ethical example for employees.
• We also hire Ethical Compliance Officer to make sure our company is
upholding ethical standards and develop implement ethics programs.
17. STAYGREEN LOGO AND SLOGAN
Our Logo
Meaning
Colors
StayGreen Company Logo
25. DANG LAM
• growth and vitality, associated with new life and renewal and restoration
• self-reliance, reliability and dependability
• being tactful, emotionally balanced and calm
• nature lover and family oriented
• practical and down to earth
• sympathetic, compassionate and nurturing
• generous, kind and loyal with a high moral sense
• adaptable and flexible
• encourages 'social joining' of clubs and other groups, a need to belong
26. SECTION TWO
Develop A Green Business That Is Sensitive To the Environment
• StayGreen Company always puts a high attention the community and
especially the natural environment. Our company encourages every
act that benefits for the society as well as the surrounding environment
from employees.
27. QUESITION: The surrounding community that specific steps
do our business takes to give back to the community.
• Request charitable donation: StayGreen Company will donate 5% of profit every
year to the people who are affected by the climate change. In addition, company
encourages our customers and employees donate money for a charity called “Hope”
to prevent the deforestation in Vietnam.
• Donate products and services: StayGreen Company is planning a program to give
our products (backpack) to the students in the central of Vietnam in August.
• Mentoring Program: Cooperate with the government to help the people who lives
depend on damaging the forest and hunting animals have a chance to change their
job by offer a mentoring or job skills training program. Besides, we will try to help the
children lives in areas surround the National parks have more chances to go to
schools (scholarships).
28. Natural Environment
QUESITION: What specific steps do our business to
take help protect the natural environment?
The Chief Executive realizes the importance of mangrove forest for the
stability growth of Ho Chi Minh City. Every year, our employees and
the Board Managers will grow more than 10000 mangroves in Can
Gio, Ho Chi Minh City. Our company welcomes all collaboration from
other Organizations to make our city more green and healthy. More
than that, StayGreen Company always encourages and support new
ideas to reduce trashes and pollutions.
29. SECTION THREE
QUESITION: What programs dose our businesses have that supports its
employees personal and career growths?
30. Support Career Growth
• Since career development is an ongoing, dynamic process,
employees may need encouragement and support in reviewing and
re-assessing their goals and activities.
31. Support For Employees’ Career Development Is
Important Because
Career development increases employee motivation and productivity.
Focus on skill development contributes to learning opportunities:
• Opportunities for promotion make the employee's career satisfaction.
• Career planning and development have to match between organizational and
individual employee goals.
• Current information about the organization and future trends helps employees create
more realistic career development goals.
• Attention to career development helps our company to attract great staffs and retain
good employees
32. Programs To Support Employees’ Career
Development
• Job Rotation
• Cross Training
• Mentoring
33. Job Rotation
• Instead of locking workers into a single job category with a specific
career trajectory, our company is moving workers through a variety of
positions within departments. It helps employees spread their wings
and extend their boundaries. Job rotation is seen as a good way to
motivate employees, improve their skills and the most important is
hold onto them. Also we established clear guidelines with each
internal department so employees know what the rotation will entail.
34. Cross Training
• Cross training is training an employee to do a different part of the
organization's work. Training worker A to do the task that worker B
does and training B to do A's task. However, these tasks should be
related to each other. For example, Cashiers can be trained to stock
shelves and stockers trained to cashier.
• This program is good for managers because it provides the working
flexibility in managing the employees to get the job done.
• However, cross training is good for the employees too. It lets them
learn new skills, makes them more valuable, and can compete with
others.
35. Mentoring
• Purpose of Mentoring
• A mentoring program should provide opportunities for new and
experienced employees to grow professionally and improve their work.
It is more than just assigning an experienced teacher with a novice
teacher.
36. SECTION FOUR
• Premium Denim Hand-Bag
• Stylish Denim Party Purse
• Jeans Phone Case
40. Explaining how it was made?
What is its function?
Premium Denim Handbag
• A very fashionable handbag to keep your laptop, accessories, books safety.
Stylish Denim Party Purse
• Keep your money, keys, credit cards, debit card and the ID card.
Jeans Phone Case
• Keep the cell phone, digital cameras.
41. How will it help the natural environment?
• Our products are all recycled, made by hand so our produce chain
does not damage the natural environment by pollute the air or the
water. Sustainable development is the greatest purpose of SG
Company.
