The document outlines Dan Rockwell's approach to building startups called "protobaking", which involves creating functional prototype code examples called "protobakes" to facilitate conversations with customers, teams, and investors, rather than relying on pitch decks. It emphasizes the importance of speed, customer focus, experimentation, and traction in the startup process. Key strategies discussed include solving important problems, delivering on promises, telling stories, and focusing on technology and opportunities.

1. Startup Weekend Columbus 2011
Dan Rockwell
Chief idea Guy
twitter: @floozyspeak
contact: dan@bigkittylabs.com
lifetime futurist
11 years working in user experience
3 years in making stuff fast
bigkittylabs.com

2. if you want to believe, build
something, a pitch deck is crap

3. a protobake is functional code
example of something you
want to make on a MVP level
to help faciliate conversation
between you, your customer,
team and investors.

4. protobaking
2009 today
10 concepts 7 concepts 16 concepts
made for made for made for
ourselves lextant startups
33 concepts 1 concept a
in 3 years month

5. STATE OF BAKING
the good the bad
everyones baking over design
pivots are OK paranoid noobs
SPEED is KING WAR on talent
varied platform hall of assumptions
SPEED is FRIEND

6. ENEMIES OF SPEED
perfection over design
crappy communication over organize
entering the valley of meh building on a fault line
losing your user frame of not focusing on cash
reference

8. I AM THE UNMET NEED
I CAN RELATE TO THE UNMET NEED
I BET THEY’D DIG THIS
THE TREND/GUT TELLS ME THERE’S
SOMETHING HERE

10. STARTUPS
ARE
EMOTIONAL

11. ART OF INTEREST

12. NO ONE WANTS TO MISS OUT
ON ALL NATURAL, DOWN
HOME, HONEST TO GOD,
HELL YES ITS IN MY PANT$
TRACTION.

14. YOUR CONFIDENCE IN TRACTION
THATS BACKED BY EVIDENCE IS
YOUR GREATEST BARGAINING CHIP
TOWARD LEVERAGED INVESTMENT

15. MEASURE EVERYTHING

16. 5 WAYS TO BE REALLY INTERESTING
1, SOLVE A PASSIONATE, BIG FISH, IN YOUR
FACE, COME TO JESUS PROBLEM
OR IMPROVE AN IDEA BY 5%
2, WORK YOUR ASS OFF
TALK TO YOUR CUSTOMERS
3, DELIVER ON THE PROMISE,
TELL STORIES
4, BAD ASS TECHNOLOGY
FAKED OR OTHERWISE
5, EVOKE OPPORTUNITY

17. experiments rule build a biz

20. THE FRANKEN CUP

21. RESOURCES

22. THANK YOU
Dan Rockwell - @floozyspeak, @bigkittylabs, dan@bigkittylabs.com