Are you creating content that resonates with readers? Learn 3 simple tips to get more out of your content marketing efforts by creating great content. -By Greg Secrist, CEO and Co-founder of BKA Content

2. • Founded in 2009
• Industry Leading Content Provider
• Service SEO Agencies & Enterprise Companies
• Hand-picked & Experienced U.S. Writers
• Dedicated Writing Teams
• Account Managers
• Custom Content Creation
Who are we?

3. Why is good content so important?
Statistics provided by: TMG Custom Media & Marketing Tech Blog
61%
7/10
90%
of consumers feel better about a company that
delivers custom content
customers prefer to learn about a company via
articles instead of ads
of consumers find custom content useful
GOOD
CONTENT

4. How do you create good content
that “sticks” to readers?
?

5. Understand Your Audience
Who are
they?
What
drives their
behavior?
Why/how
do they
buy?

6. Create customer personas to:
• Pinpoint who the target buyer is
• Find out what drives customer
behavior
• Learn how customers think
• Understand how and why they make
buying decisions
• Learn when they buy

7. Focused content is more meaningful
and useful to readers/customers.

8. Use Good SEO
• No keyword stuffing
• Use long tail keywords
• Good title tags /H1,H2 etc.
• Image alt text
• Internal/external linking
• Mobile/tablet display

9. Do links still matter in content?
YES
NO

10. "It turns out backlinks, even though there’s
some noise and certainly a lot of spam, for
the most part are still a really really big win
in terms of quality for search results.“
– Matt Cutts
Source: Google Webmaster Help
Yes they do!

11. Answer Questions
• Think about “Conversational Search”
terms when planning out content ideas
• Create content that answers specific user
questions

12. Why is this so important?
Hummingbird
• Focusing on the “meaning” behind
search terms
• Paying more attention to each word
within a query
• Matching the “meaning” of a search
with pages instead of just matching a
few words
Hummingbird is:

13. DON’T - Over-generalize content subject matter
DO - Be specific and focused with subject matter
Bad Example: An article on “The history of roofing.”
Good Example: An article on “The differences between three-tab
and architectural shingles.”
Examples

14. Answering specific questions
gives content more “meaning.”

15. Making content “stick” is as easy as:
Understanding Your Audience
Using Good SEO
Answering Questions

16. How can help?
• Extensive specialized content experience
• Easily handle high volumes
• Dedicated writing teams produce
consistent quality
• One point of contact via our managed
services
• Built to instantly become the content
extension of your agency/company

17. www.bkacontent.com
To learn more, visit us online at
Thanks for listening!
or CALL
801-441-0737