A presentation approaching social media in relation to Australia.

2. "We define social network sites as web-based services
that allow individuals to (1) construct a public or semi-
public profile within a bounded system, (2) articulate a
list of other users with whom they share a
connection, and view (3) and traverse their list of
connections and those made by others within the
system. The nature and nomenclature of these
connections may vary from site to site."
(Boyd & Ellison 2008, pg. 211)

3. “As the ultimate form of expression, social media is
now an undeniable force in modern-day
communication. And it has businesses everywhere
scratching their heads wondering how best to use
it to engage with consumers.”
(Sensis Social Media Report, May 2011, pg. 3)

4. SOCIAL MEDIA AROUND
THE WORLD

5. According to InSites
Consulting…
• There are more than 1.5 billion social
network users worldwide.
• Japan and Australia have the highest
number of people who are members of
only 1 network, most people join 1 to 3.
• Daily log-on is highest in
Argentina, Brazil & India
• Smartphone users are more likely to
log-on daily & follow brands on social
media.
• iPhone users have the most apps; paid
for and brand-related.
http://www.slideshare.net/InSitesConsulting/social-media-around-the-world-2012-by-insites-consulting

6. According to the
Jeff Bullas…
• Monthly active Facebook users total
nearly 850 million.
• 20% of all page views on the web are
on Facebook.
• 57% of Facebook users are female.
• Over 465 million Twitter accounts.
• Top 3 countries on Twitter are the
USA, Brazil & Japan.
• LinkedIn has over 150 million members.
• YouTube has 2 million views per day
and handles 10% of the Internet’s traffic.
http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/

7. According to The
Social Skinny…
• 40% of accounts and 8% of messages on
social media sites are spam.
• 91% of adults online use social media
regularly.
• YouTube users watch more than 3 billion
hours of video per month.
• More devices connected to the Internet than
there are people on Earth.
• 24% of people have missed witnessing
important moments because they are too
busy trying to write about them on social
networks.
• 83% of people believe platforms like Twitter
and Facebook help them make new friends.
http://thesocialskinny.com/216-social-media-and-internet-statistics-september-2012/

8. AUSTRALIA & SOCIAL MEDIA
Sensis Social Media Reports 2011 & 2012

9. PERSONAL USAGE
2011 2012
30% of Australians use 26% of Australians use
social media everyday. social media everyday.
Facebook (97%), LinkedIn
Facebook (97%), LinkedIn (16%), Twitter
(9%), Twitter (8%), Myspace (14%), Google+ (8%), other
(4%), other (3%). (9%).
50% claim to have more 50% claim to have more
than 100 Facebook than 100 Facebook
“friends”; males with fewer “friends”; females with
fewer contacts than
contacts than females. males.

10. PERSONAL USAGE
2011 2012
On average Twitter users On average Twitter users
follow 35 accounts. follow 85 accounts.
Desktop computer Laptop (69%), Desktop
(60%), Laptop computer
(54%), Smartphone
(50%), Smartphone (53%).
(34%).
Main reason for usage is
Main reason for usage is to catch up with friends
to catch up with friends and family (94%).
and family (93%).

11. WHAT’S CHANGED?
Australia’s social media statistics have changed slightly
within the past year. Less people seem to be accessing
social media networks every day, but more people
seem to be connected to social media networks in
general.
So how are businesses keeping up with social media?

12. BUSINESS USAGE
2011 2012
Small business (14%), Medium- Increase in all business
sized business (50%), Large presence’s on social media.
business (50%).
Users want discounts
Users want discounts (64%), giveaways
(57%), giveaways (45%), invites (54%), product info
to events (41%), product info (48%), invites to events (38%).
(41%).
68% read blogs/reviews
63% read blogs/reviews before
before making a
making a purchase, only 24%
purchase, only 24% post
post blogs/reviews.
blogs/reviews.

13. BUSINESS USAGE
2011 2012
64% of Twitter users don’t 69% of Twitter users don’t
follow brands or businesses. follow brands or businesses.
1 in 5 social network users 1 in 4 social network users
follow groups associated with follow groups associated with
businesses or brands.
businesses or brands.
48% take no notice of ads on
59% take no notice of ads on social networking sites.
social networking sites.
16% use social media to
12% use social media to research products.
research products.

14. WHAT’S CHANGED?
Australian businesses have more of a presence in social media in
2012, but this just seems to have driven up the amount of people
that want things from the businesses through social media. It would
also be crucial for marketers to reach the 24% of bloggers out there
in order to enhance their brand. They also need to work on their
strategies in driving users to their social media sites, as more
Twitter users don’t follow businesses. Although, more people seem
to take notice of advertisements on social networks.
More of an attempt to interact with users in the way they use social
media is needed. Businesses need to make more updates, post
more media, and prove to users that they are more like their “friend”
than a business after their money.

16. PREDICTIONS…
Social media is going to continue to grow over as
the years pass. More and more people are
interacting with the networks, and it is something
now that the mainstream media constantly pushes.
It’s safe to say that the phenomena won’t be dying
down any time soon.

17. With Facebook’s CEO having a base salary of $500,000 and being
worth $17.5 billion, it’s hard to comprehend the downfall of social
media at any time in the near future.

18. We’ll most likely end up like this...
"Future Hipsters"
Social Media Week Video

19. THANK YOU!
About.sensis.com.au (2012) 2012 Yellow™ Social Media Report | Sensis. [online] Available at: http://about.sensis.com.au/news/2012-yellow-social-media-
report/ [Accessed: 20 Oct 2012].
About.sensis.com.au (2011) Sensis Social Media Report [online] Available at:
http://about.sensis.com.au/ignitionsuite/uploads/docs/sensis%20social%20media%20report.pdf [Accessed: 19 Oct 2012].
Bullas, J. (2012) 48 Significant Social Media Facts, Figures and Statistics - Plus 7 Infographics | Jeffbullas's Blog. [online] Available at:
http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/ [Accessed: 28 Oct 2012].
Consulting, I. (2012) Social Media around the World 2012 (by InSites Consulting). [online] Available at:
http://www.slideshare.net/InSitesConsulting/social-media-around-the-world-2012-by-insites-consulting [Accessed: 21 Oct 2012].
Evans, S. (2012) Stats of the Day: 50 New Social Media Stats to Kickstart Your Slide Deck | Ad Age Stat - Advertising Age. [online] Available at:
http://adage.com/article/adagestat/stats-day-50-social-media-stats-kickstart-slide-deck/231093/ [Accessed: 18 Oct 2012].
Jcmc.indiana.edu (2008) Social Network Sites: Definition, History, and Scholarship. [online] Available at: http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html [Accessed: 18 Oct 2012].
Pring, C. (2012) 216 Social Media and Internet Statistics (September 2012) | The Social Skinny . [online] Available at: http://thesocialskinny.com/216-
social-media-and-internet-statistics-september-2012/ [Accessed: 20 Oct 2012].
Socialmedianews.com.au (2012) 20 Interesting Social Media statistics. [online] Available at: http://www.socialmedianews.com.au/20-interesting-social-
media-statistics/ [Accessed: 28 Oct 2012].
SocialMediaWeek (2012) YouTube - Future Hipsters. [online] Available at: http://www.youtube.com/watch?v=uGi_r9xlvqE [Accessed: 29 Oct 2012].