Facebook® has 1.15 billion monthly users, Google+® has 359 million monthly users, and Twitter® has 218 million monthly users. That’s an ocean of people, activity, and opportunity frequenting the top three social networks on the Web! Join Blackbaud’s director of digital marketing, Frank Barry, as he dives into the ways your organization can use social media as a tool for donor acquisition, including: - How the web is impacting donor acquisition - The right social networks for your organization - Ways to inspire action and conversation around your mission

1. Social Media: !
It’s Not Just a
Buzzword
Anymore
Cupids Arrow:
Thoughtful Engagement to Acquire Donors
www.blackbaud.com/npexperts

2. Meet
the
#npEXPERTS

3. #npEXPERTS
Frank
Barry
Digital
marke7ng
director
at
Blackbaud.
Frank
has
spent
10
years
helping
nonprofits
use
the
Internet
for
digital
communica7on,
social
media,
and
fundraising
so
they
can
focus
on
changing
the
world.
@franswaa
www.npengage.com

4. Social
Stats
• As
of
January
2014,
74%
of
online
adults
use
social
networking
sites.
• 42%
of
online
adults
use
mul7ple
social
networking
sites.
• There
are
now
over
1.15
billion
Facebook
users.
Note:
The
user
base
is
aging,
45%
of
Internet
users
aged
65+
use
Facebook.
• Pinterest
(21%)
is
now
more
popular
than
TwiXer
(18%)
among
Internet
users.
Older
women
are
the
most
ac7ve
on
Pinterest.
• 40%
of
cell
phone
owners
use
a
social
networking
site
on
their
phone,
and
28%
do
so
on
a
typical
day.
hXp://www.pewinternet.org/fact-­‐sheets/social-­‐networking-­‐fact-­‐sheet/
hXp://www.searchenginejournal.com/growth-­‐social-­‐media-­‐2-­‐0-­‐infographic/77055/

9. Gen
Y
and
Gen
X
are
the
Future

10.
Not
Big
Givers
(31%)

11. Growth
Opportunity

14. World
Wide
Web
47%
/
40%
gave
through
the
world
wide
web.

16. But
you’ve
got
to
get
people
there…
• Search
Engine
Op7miza7on
• Social
sharing
(G+,
Authorship,
etc)
• Google
Adwords
($10k
grant)
• Retarge7ng
(*Facebook)
• And
much
more
(social
ads,
display,
etc)

17. 55%
of
Gen
Y
follow
chari7es
on
social
media;
with
29%
saying
that
social
media
is
an
extremely
important
way
to
stay
in
touch.
Socially
Connected

21. 6
Tips
to
Boost
Social
Media
Engagement
• Pick
the
right
social
network
to
focus
on.
• Make
it
someone's
job
–
at
least
part
of
the
7me.
• Know
what
your
audience
is
looking
for
–
what
type
of
content/communica7ons
do
they
value?
• Be
consistent
and
give
it
7me
to
grow.
• Use
images
and
videos
as
much
as
possible.
• Highlight
people,
the
work
you
do
and
the
impact
you
make.

22. Mobile,
mobile,
mobile…
98%
/
86%
use
a
mobile
as
their
only
phone
and
62%
/
47%
would
give
a
dona7on
to
a
nonprofit
on
a
mobile
device.

25. Fundraising
on
behalf
of…
43%
/
46%
have
fundraised
on
behalf
of
a
nonprofit.

27. Email
SLll
King
hXp://marke7ngland.com/wp-­‐content/ml-­‐loads/2012/01/infographic_abs_final.png

29. hXps://www.blackbaud.com/nonprofit-­‐resources/onlinemarke7ngstudy

30. The
Welcome
Series
…

32. Results
MaNer
…

35. www.blackbaud.com/appeals
Download
the
new
…
Fundraising
Appeals
Guide

36. Ques7ons?
www.blackbaud.com/npexperts