By Andrew Welkley

1. The Constituent Lifecycle A Forum

2. Our Forum
•Need headshots and names here

3. Agenda
•Overview
•Getting Discovered
•Engaging Constituents
•Soliciting Investment
•Getting Endorsed

4. What is the Constituent Lifecycle

5. Getting Discovered
•How do I communicate my mission to my potential constituents?
•How many personas should cultural organizations create?
•What characteristics should we be using to define a persona?
•Are peer to peer tools applicable for cultural organizations?
•How can you use social media as a discovery tool?

6. Engaging Constituents
•How can I start engaging constituents before the visit?
•How do I engage my visitors after the visit?
•What’s the best way to use all the data we’re collecting online and in person to engage our constituents?
•I’ve heard a lot about content marketing. Are organizations using that?
•What tools, technologies, or channels are best for engagement?

7. Soliciting Investment
•How do we turn one time visitors into donors and members?
•When is the right time to make “the ask”?
•Is there a strategy to increase our online donations?
•What is crowdfunding and should we be doing it?
•Is the traditional event dying?

8. Getting Endorsed
•Are there ways to encourage our constituents to share?
•How do donors become advocates?
•Are their influencers in our organization?
•How is social media used for endorsement?
•Can you manage the message your endorsers are sending?

9. 9 #bbcon
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