Mobile giving, social giving, team giving, and everything else seem to be ever-changing. But the realm of fundraising email is still the best online fundraising empire builder! Zuri Group will lead you through world of email strategy, segmentation, integration, and tracking to ensure reliable results. This seminar will highlight best practices on: email-building to best convey your brand message and reach your supporters; how to overcome issues nonprofits face in getting their messages across; how to track integrated email/social media campaigns; innovative new tools that multiply your success; and which email add-ons will empower your supporters to succeed on your behalf. So join us for this engaging talk and learn why email is still king!

1. T EMAIL IS KING AN INTRODUCTION TO EMAIL STRATEGY, BEST PRACTICES AND TECHNIQUES THAT MAKE EMAIL STILL REIGN IN FUNDRAISING, ADVOCACY AND LIST BUILDING FOR NONPROFITS Zuri Group

2. EMAIL IS KING An introduction to email strategy, best practices and techniques that make email still reign in fundraising, advocacy and list building for nonprofits.

3. INTRODUCTIONS Zuri Group Your Presenter You!

13. AGENDA Methodology Strategy Tactics Tools

31. #10 EMAIL MAP & SCHEDULE, SAMPLE Audience 1 (i.e.: female professionals aged 35-45) 1. Using surveys and landing pages to categorize (segment) your audiences. 2. Plan sequential and segmented email campaigns here. 3. Create E-Communication Maps and Schedules for each audience. Audience 2 (i.e.: lapsed donors) 4. Populate your emails with the content from your map 5. Send out according to your schedule 6. Update your Web site with related, campaign-specific anecdotes that illustrate the issues Phase II: Create landing pages for different actions and audiences

32. #10A EMAIL MAP & SCHEDULE, SAMPLE Winter Appeal Send: 12/10/2007 - Monday Headlines: Homelessness is hard in any season… Winter Newsletter 12/17/2007 - Monday School's out--now where do they go? Holiday Appeal 12/26/2007 – Weds. Domestic violence hits hard in the holidays. Year End Appeal 12/30/2007 - Sunday Your tax break could be her relief.

33. #10B EMAIL COPYWRITING GUIDELINES, SAMPLE Send Subject Line Headline & Graphic Personal Story Issue Action G U I D E L I N E S Date Use: Imperatives; Intrigue (to motivate opening) Headline Build emotional connection between issue and audience Graphic Faces are most compelling Photos are more intriguing than other images Tell your issue's story with an image wherever possible Include: 1 line, hard-hitting statistic. 2 sentence, personal story that puts a face on the header and statistic. Success statistic. How constituents can help: 1 sentence, 3 links 1 sentence each: High level overview of an issue Impact to students Impact to campus (required) Impact to community (optional) Desired outcome for issue (required) Provide: Clear path to action Include 1-3 links to take action Be brief

36. QUESTIONS?

37. THANK YOU! www.zurigroup.com