Marketing & Special Event plan mcc corporate college

1. Marketing & Event Activities
MCC Corporate College
Jodell A. Raymond
November 2, 2015

2. PHASE ONE: Outreach & Mar Com
• OUTREACH
▫ Advisory Committee
 Competitive Advantage
▫ Professional Association
Meetings and Conferences
• MAR COM AUDIT
▫ Non-Traditional
 Social media
 Podcasts
 Webinars
▫ Traditional
 Advertising
 Direct Mail

3. PHASE TWO: Plan & Execute Open
House
KEY ELEMENTS INCLUDE:
• Cause-related Marketing
• MCC Corporate College Experience Sampling
• New: Women’s Focus
• Call-to-Action: Give-a-way

4. PHASE TWO:
• Cause-related Marketing Event

5. PHASE TWO: Top-of-the Class
• Grant writing
• Communication
• Leadership and Management
• Social Media
• Systems
• Health & Wellness
• CPR

6. PHASE TWO: NEW CLASS
• Women-in-transition
• Women Entrepreneurs
• Women’s Leadership

7. PHASE TWO: CALL-TO-ACTION
• Evaluations
• Give-a-Way!

8. PHASE THREE: REVIEW & REPORT
• Worked Well
• Needs Adjustment