Every Time You Register A Domain Name With A Hyphen A Puppy Dies

•Télécharger en tant que PPTX, PDF•

6 j'aime•31,102 vues

Presentation from Shift Split Conference, Croatia, May 2013. Covers domain names and how to choose a good easy to remember and market domain name. Branding and control of your brand online across social networks and other web presensce

Technologie Business

Every time you register a domain
name with a hyphen, a puppy dies
Michele Neylon

Who am I?
Michele Neylon
- Founder / CEO Blacknight
- http://mneylon.tel
- @mneylon
- http://michele.me/blog
- http://b.log.ie
- On most other social networks ..

Free options and why they are bad
• mycompanyname@hotmail.com
• Thing.tumblr.com
• Facebook.com/bleurg
• MySite.someserviceorother.xyz
• Other shiny service to promote your business?
• Orkut? MySpace? Bebo? …

Hyphens are bad mmmkay?
• Who owns the non hyphen domain?
• Probably the competition?
• You just bought your domain and you’re
competing already
• Who gets your email when the hyphen is left
out?
• Trade mark issues / passing off?

Names and Trademarks?
• Simply put don’t register a domain with a
trademark term
• You can’t be applecroatia.xyz to sell apple
products.
• Companies protect their trademarks

IDNs
• Know your target audience
• The majority of English native speakers won’t
know how to type an accented letter or other
character on their computer.

…because … Ouch!
• Itscrap.com
• Whorepresents.com
• Penisland.net
• Expertsexchange.com
• Speedofart.com
• Teacherstalking.com
• Lesbocages.com
• Choosespain.com
• Americanscrapmetal.com
• Masterbaitonline.com
• Therapistinabox.com
• Therapistfinder.com
• Wintersexpress.com
• Swissbit.ch
• Dicksonweb.com
• Powergenitalia.com

My options / extensions?
• .com
• .net
• .org
• .me
• .pw
• .biz
• .info
• .eu
• .co
• .co.uk
• .us
• .xxx
• .mobi
• .fm
• .hr
• ….and lots lots more

Control
• Who is the domain registered to?
• Who gets the renewal notices??
• Is the domain extension “safe” / “stable”?
(think .ly .. )

Credits
• Logos image via
http://www.flickr.com/photos/27845211@N0
2/2616906744/sizes/l/

Contenu connexe

En vedette

Using the CC2430 and TIMAC for low-power wireless sensor applications: A powe...Zin Kyaw

Lorena patricia valero alanísLorena Valero

TIC_EnlaEducaciónNiuFilardi

A Summary Of How 4G Works - Four GroupsFour Groups

IPLDay Rights of Arrested Persons, Francis Gordon, South AfricaInternational Plain Language Day

Couch Commerce: How tablet Shoppers are changing online salesMonetate

A guide to RSSBAmplified Events

Cs Venerdì Primo MaggioClaudia Porchietto

TCI-1 GM6 Residuos en los fangos del embalse de Flix robertfv98

1 han va cat_trong_dong_tauHien Dinh

Jornada Social Business AEDE Madrid feb 2011Ibermatica Social Business y CRM

Idioma Luvita Revisadopilarandres

Balance General IPS Optica Vision Alemana LTDA.acontables

20150126 bright talk itil start v3 esJavier García Bolao

Reflexionmarcoviniciotapia

Modul 7 kabimecommunity

Coracto Istanbul 2011Alvimedica

Is there a future for the travel magazines in Spain? A critical examination o...Georgi Dianov Georgiev

The Wall has Come Down: Integrating our Online and Offline Worlds (IoT / Wear...Noz Urbina

En vedette (19)

Using the CC2430 and TIMAC for low-power wireless sensor applications: A powe...

Lorena patricia valero alanís

TIC_EnlaEducación

A Summary Of How 4G Works - Four Groups

IPLDay Rights of Arrested Persons, Francis Gordon, South Africa

Couch Commerce: How tablet Shoppers are changing online sales

A guide to RSSB

Cs Venerdì Primo Maggio

TCI-1 GM6 Residuos en los fangos del embalse de Flix

1 han va cat_trong_dong_tau

Jornada Social Business AEDE Madrid feb 2011

Idioma Luvita Revisado

Balance General IPS Optica Vision Alemana LTDA.

20150126 bright talk itil start v3 es

Reflexion

Modul 7 kab

Coracto Istanbul 2011

Is there a future for the travel magazines in Spain? A critical examination o...

The Wall has Come Down: Integrating our Online and Offline Worlds (IoT / Wear...

Plus de Blacknight

Demystifying Selling OnlineBlacknight

Every Time You Register a Domain Name With a Hyphen a Puppy DiesBlacknight

EURALO GDPR PresentationBlacknight

Nominet Webinar Blacknight

Blacknight Indie Cork PresentationBlacknight

Make Hosting SexyBlacknight

ICANN, Domains, Registrars & TrademarksBlacknight

SEO & Online Marketing PresentationBlacknight

.ie vs .irish ... FIGHT!Blacknight

New gTLDs: Experiences & the Way ForwardBlacknight

Marketing, Brands, ServicesBlacknight

Impact of New TLDsBlacknight

Navigating in a sea of infinite choiceBlacknight

Business opportunities with domain namesBlacknight

Net Neutrality (INEX September 2014)Blacknight

New TLDs - Challenges and Opportunities in EuropeBlacknight

Work It: What Registries can do to get the most out of their Registrar partnersBlacknight

ICANN Rules vs PrivacyBlacknight

Marketing 500 new TLDs on a ShoestringBlacknight

ICANN Contract vs National LawBlacknight

Plus de Blacknight (20)

Demystifying Selling Online

Every Time You Register a Domain Name With a Hyphen a Puppy Dies

EURALO GDPR Presentation

Nominet Webinar

Blacknight Indie Cork Presentation

Make Hosting Sexy

ICANN, Domains, Registrars & Trademarks

SEO & Online Marketing Presentation

.ie vs .irish ... FIGHT!

New gTLDs: Experiences & the Way Forward

Marketing, Brands, Services

Impact of New TLDs

Navigating in a sea of infinite choice

Business opportunities with domain names

Net Neutrality (INEX September 2014)

New TLDs - Challenges and Opportunities in Europe

Work It: What Registries can do to get the most out of their Registrar partners

ICANN Rules vs Privacy

Marketing 500 new TLDs on a Shoestring

ICANN Contract vs National Law

Dernier

How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes

WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure servicePooja Nehwal

Swan(sea) Song – personal research during my six years at Swansea ... and bey...Alan Dix

Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersThousandEyes

The Codex of Business Writing Software for Real-World Solutions 2.pptxMalak Abu Hammad

04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG

Azure Monitor & Application Insight to monitor Infrastructure & ApplicationAndikSusilo4

08448380779 Call Girls In Civil Lines Women Seeking MenDelhi Call girls

Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 3652toLead Limited

08448380779 Call Girls In Greater Kailash - I Women Seeking MenDelhi Call girls

Human Factors of XR: Using Human Factors to Design XR SystemsMark Billinghurst

AI as an Interface for Commercial BuildingsMemoori

Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024BookNet Canada

#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024BookNet Canada

SQL Database Design For Developers at php[tek] 2024Scott Keck-Warren

The 7 Things I Know About Cyber Security After 25 Years | April 2024Rafal Los

Key Features Of Token Development (1).pptxLBM Solutions

Salesforce Community Group Quito, Salesforce 101Paola De la Torre

Breaking the Kubernetes Kill Chain: Host Path MountPuma Security, LLC

08448380779 Call Girls In Friends Colony Women Seeking MenDelhi Call girls

Dernier (20)

How to Troubleshoot Apps for the Modern Connected Worker

WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service

Swan(sea) Song – personal research during my six years at Swansea ... and bey...

Enhancing Worker Digital Experience: A Hands-on Workshop for Partners

The Codex of Business Writing Software for Real-World Solutions 2.pptx

04-2024-HHUG-Sales-and-Marketing-Alignment.pptx

Azure Monitor & Application Insight to monitor Infrastructure & Application

08448380779 Call Girls In Civil Lines Women Seeking Men

Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365

08448380779 Call Girls In Greater Kailash - I Women Seeking Men

Human Factors of XR: Using Human Factors to Design XR Systems

AI as an Interface for Commercial Buildings

Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024

#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024

SQL Database Design For Developers at php[tek] 2024

The 7 Things I Know About Cyber Security After 25 Years | April 2024

Key Features Of Token Development (1).pptx

Salesforce Community Group Quito, Salesforce 101

Breaking the Kubernetes Kill Chain: Host Path Mount

08448380779 Call Girls In Friends Colony Women Seeking Men

Every Time You Register A Domain Name With A Hyphen A Puppy Dies

2. Every time you register a domain name with a hyphen, a puppy dies Michele Neylon

3. Who am I? Michele Neylon - Founder / CEO Blacknight - http://mneylon.tel - @mneylon - http://michele.me/blog - http://b.log.ie - On most other social networks ..

4. So you have a great idea!

5. And you want a website…

6. Free options and why they are bad • mycompanyname@hotmail.com • Thing.tumblr.com • Facebook.com/bleurg • MySite.someserviceorother.xyz • Other shiny service to promote your business? • Orkut? MySpace? Bebo? …

7. You are the product!

8. Remember Posterous?

9. You need a domain

10. What do you do?

11. It shouldn’t be complex

12. Hyphens are bad mmmkay?

13. Hyphens are bad mmmkay? • Who owns the non hyphen domain? • Probably the competition? • You just bought your domain and you’re competing already • Who gets your email when the hyphen is left out? • Trade mark issues / passing off?

14. I could sell using their name…

15. Names and Trademarks? • Simply put don’t register a domain with a trademark term • You can’t be applecroatia.xyz to sell apple products. • Companies protect their trademarks

16. How do you spell that?

17. IDNs • Know your target audience • The majority of English native speakers won’t know how to type an accented letter or other character on their computer.

18. You’re unique … just like everyone else

19. Length / Easy to remember / Spell

20. Be Careful …

21. …because … Ouch! • Itscrap.com • Whorepresents.com • Penisland.net • Expertsexchange.com • Speedofart.com • Teacherstalking.com • Lesbocages.com • Choosespain.com • Americanscrapmetal.com • Masterbaitonline.com • Therapistinabox.com • Therapistfinder.com • Wintersexpress.com • Swissbit.ch • Dicksonweb.com • Powergenitalia.com

22. Wrong keyword may flag site

23. KISS

24. My options / extensions? • .com • .net • .org • .me • .pw • .biz • .info • .eu • .co • .co.uk • .us • .xxx • .mobi • .fm • .hr • ….and lots lots more

25. Brand Protection? • Make sense to register the main gTLDs? • Make sense to register ccTLDs?

26. Control • Who is the domain registered to? • Who gets the renewal notices?? • Is the domain extension “safe” / “stable”? (think .ly .. )

27. The Future ..

28. Thank You …

29. Credits • Logos image via http://www.flickr.com/photos/27845211@N0 2/2616906744/sizes/l/

Every Time You Register A Domain Name With A Hyphen A Puppy Dies

Recommandé

Recommandé

Contenu connexe

En vedette

En vedette (19)

Plus de Blacknight

Plus de Blacknight (20)

Dernier

Dernier (20)

Every Time You Register A Domain Name With A Hyphen A Puppy Dies