.irish and .ie are natural competitors in many respects. Both domain extensions serve the "Irish" market, but while one is very strictly controlled, the other is completely open.

1. .ie vrs .irish … FIGHT!
Michele Neylon

3. Who am I?
Michele Neylon
- Founder / CEO Blacknight
- http://ceo.hosting/
- @mneylon
- http://michele.me/blog
- Winner IIA Net Visionary 2013
- Irish Internet Hall of Fame..

6. Exposure is key

8. General Confusion / Lack of Interest
.com
.ie
.eu
.irish
.photos
.pics
.photography
.services
And many many more

15. Total new gTLDs – 9,742,237
(.xyz accounts for 1.6 million)

16. Com
Net
Org
Info
Biz
ie
Irish
114,904,695
15,060,979
10,441,678
5,535,426
2,481,860
210,023
1,526

19. Michele Neylon
- mneylon.tel
- @mneylon
- blacknight.host
- michele.me/blog