Navigating in a sea of infinite choice. Challenges and opportunities with new TLDs. With hundreds and soon over a thousand top level domain names to choose from, which domain name(s) should people register? As a registrar or registry how should you market them? What do end users want? Is .com still king?

1. Navigating in a sea of infinite choice
Michele Neylon

3. Who am I?
Michele Neylon
- Founder / CEO Blacknight
- http://mneylon.tel
- @mneylon
- http://michele.me/blog
- http://b.log.ie
- Winner IIA Net Visionary 2013
- On most other social networks ..

8. How Do You Choose??
.com
.se
.photography
.photos
.gallery
.photo
.media
.equipment
.pics
.camera
.pictures
.stockholm

13. .club - 139,355

14. .rest - 1,037

18. Remember who’s king…
11.8 million new .com domains
containing 2 or more English words
registered in the last year.

20. Com
Net
Org
Info
Biz
Mobi
Name
tel
114,904,695
15,060,979
10,441,678
5,535,426
2,481,860
864,912
186,808
133,824

21. Total new gTLDs - 3,230,506
(.xyz accounts for 725k)

23. Michele Neylon
- mneylon.social
- @mneylon
- blacknight.host
- michele.me/blog