Presentation to the Germantown Business Expo Event on Social Media Marketing. How businesses today are effectively using Social Media. Showed how Social Media Platforms are changing quickly like Facebook, Twitter, LinkedIn, and how to get into the Social Media Game.

1. Finding Your Way
Through the Social
Media Maze
#gerexpo
Blair Ball
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2. FACT…
88% of Small Business’s found Social Media
Marketing helped them get increased exposure.

4. IBM - 1956
5 MB

5. 1971

6. 256 GB

7. 173,558,528

9. Adopters
Early
Mid
Late

10. Blogging – 1994
LinkedIn – May 2003
Facebook – February 2004
YouTube – February 2005
Twitter – March 2006

11. 1994

12. 5 Generations
• The Silent Generation born 1925-1945.
• The Baby Boom Generation born 1946 – 1964.
• The Generation X born 1965-1982.
• Generation Y, also known as the Millennial
Generation (or Millennials), Generation Next,
Net Generation, Echo Boomers born 1983 –
early 90’s.
• Generation Z, also known as Generation I, or
Internet Generation born early 90’s.

13. Years to Reach 50 Million
Users:
• Radio . . . . . . . . . . . . . . . . . . . 38
• Television. . . . . . . . . . . . . . . . 13
• Internet . . . . . . . . . . . . . . . . . . 4
• iPod . . . . . . . . . . . . . . . . . . . . . 3
Facebook added 100 million
users
. . . . . . in 9 months !
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14. Successful companies in social
media act more like Dale Carnegie
and less like David Ogilvy.
Listening first, selling second.
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15. Shhh. . . . LISTEN …
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16. Every customer is
a reporter now.
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17. Social Media doesn’t stop at 5
o’clock and it doesn’t stop on
Friday.
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18. 11.8 million
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20. How do you manage your
reputation in the
transparent business
world?
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21. Here are five tips for managing
your online reputation:
1. Get Busy Creating Relevant and
Valuable Content.
2. Alert Yourself and Then Join the
Conversation.
3. Watch and Listen From Every Angle.
4. Be nice: Taking the High Road vs.
Negabots.
5. Build Relationships With the Likeable
Lauras of the World.
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22. Help, I need somebody,
Help, not just anybody,
Help, you know I need someone,
Help!

23. Benefits of Social Media Marketing
©Social Media Examiner

24. Time Investment
Pays Dividends
6 hours per week 2X
80% - 3+ years

25. Commonly used
Social Media Tools
©Social Media Examiner

26. Tools used by
B2B vs. B2C
©Social Media Examiner

27. . . 600+ million users and growing; if Facebook
were a country, it would be the 3rd largest in
the world (Double the size of the United States).
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30. Welcome Page
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31. Engage Your Fans
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32. Coupons
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33. The fastest growing
segment on Facebook is
55-65 year-old females.
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34. WHY ? www.facebook.com
To outreach 100+ million unique visitors per day.
To send (dynamic and fresh) updates to fans.
To create polls, join groups and post events.
To advertise your page with custom Facebook URL.
To focus on something fun that people want to share.
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36. 79% more…

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40. WHY ? www.twitter.com
To establish your brand as an industry resource.
To promote offers or discounts.
To engage in real-time conversations and gain feedback.
To seek customers tweeting about good and bad
experiences with your brand.
To proactively respond to consumer questions
and problems.
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41. WHY ? www.linkedin.com
To create a (concise) branding profile.
To diversify from your industry and broaden knowledge.
To join groups . . . . over 700,000.
To manage your image . . . . and brand.
To competitively market your product or service.
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42. Twelve million small business people
now market their business
(not themselves) on LinkedIn.
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43. WHY ? www.blogger.com
To share information quickly with
customers, prospects and employees.
To humanize your brand by allowing comments –
both positive and negative.
To offer quick responses to product or service
issues or for crisis management.
To link your company website and improve
search engine optimization (SEO).
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44. WHY ? www.youtube.com
To build links and take advantage of search
engine optimization.
To create a brand channel and “call to action”.
To provide entertainment, educational or
informational value via video sharing.
To reduce costs by using simple camcorders
and consumer equipment.
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45. YouTube Ready
for $149.95
~ in HD
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46. What happens in Vegas
stays on
YouTube, Twitter and Facebook…
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47. “Nobodies are the
new somebodies
in the world of
Social Media.”

48. R.O.I.R.
Return on Investment in Relationships
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49. From Customer to Evangelist
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50. BRAND = USP
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51. ONE THING
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52. BRAND MESSAGE
Users want to identify with a brand
 What is your brand message?
 What should users know about you?
 Nike…
 Starbucks…
Your business…
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53. Brand Tips
1. Add Social Media Buttons to Website.
2. Connect Blog to your Website.
3. Embed Videos on your Website.
4. Add your presentations.
5. Add Facebook Like box.
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54. Are Dead
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55. 67%/1999
67%/2011
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59. SEO
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60. 1 Billion +
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63. retool
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64. Speed rules
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65. 8000 Horsepower
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68. THE RULES OF ENGAGEMENT
 Always be transparent and show candor.
 Be ethical – see www.womma.org/ethics.
 Only provide relevant information.
 Address positive – and negative comments.
(happy customers become evangelists).
 Have a little fun – show your brand
personality – leave the corporate speak behind.
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69. ADVANTAGES OF SOCIAL MEDIA
. . . . . the REVIEW
 Build relationships ~ through direct, timely
customer service.
 LISTEN to your customers.
 Improve search engine rankings ~ send people to
your web site or blog.
 Establish your business as a resource.
 Build your brand ~ show its personality.
 Create an advantage over your competition.
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70. . . . . KNOW WHAT YOU ARE GETTING INTO
“You can’t handle the truth” . . . and it can be
brutal and hurtful.
Privacy will end.
Your competitors will be watching – and you
should be watching them.
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71. “No man ever
became great
except through
many and great
mistakes.” —William Gladstone (from
Timeless Wisdom, compiled by Gary Fenchuk)
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72. “You miss
100% of
the shots you
never take.”
—Wayne Gretzky Copyright Prepare1

73. Just Do it
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74. Thank You
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