Making a tv_ad_01

1. ART DIRECTION MAKING A TV AD Craft School Thursday, 15 March 2012

2. CASE STUDY Thursday, 15 March 2012

3. ‘Heartsville’ Thursday, 15 March 2012

4. ‘Kaleidescope’ Thursday, 15 March 2012

5. ‘Kiss it Better’ Thursday, 15 March 2012

6. CASE STUDY THE MAKING of ‘Kiss is Better’ - LV= Car Insurance Thursday, 15 March 2012

7. Account Director Client Art Director (CD) Copywriter (CD) Agency Producer Producer Director The Team Structure Thursday, 15 March 2012

8. THE MAKING OF ‘KISS IT BETTER’ - Step One - Writing Scripts (LOTS OF THEM!!!) Thursday, 15 March 2012

9. THE MAKING OF ‘KISS IT BETTER’ - Step 2 - Storyboarding Thursday, 15 March 2012

10. THE MAKING OF ‘KISS IT BETTER’ - Step 3 - Extending the Storyboard Thursday, 15 March 2012

15. Creating an Animatic Thursday, 15 March 2012

16. THE MAKING OF ‘KISS IT BETTER’ - Step 4 - Creating an Animatic Thursday, 15 March 2012

17. First Client Sign-off THE IDEA Thursday, 15 March 2012

18. THE MAKING OF ‘KISS IT BETTER’ - Step 5 - Finding a Director Thursday, 15 March 2012

19. Second Client Sign-off THE DIRECTOR AND PRODUCTION COMPANY Thursday, 15 March 2012

20. THE MAKING OF ‘KISS IT BETTER’ - Step 6 - Sourcing Locations (South Africa) Thursday, 15 March 2012

21. THE MAKING OF ‘KISS IT BETTER’ - Step 6 - Sourcing Cars (South Africa) Thursday, 15 March 2012

22. Third Client Sign-off THE BUDGET Thursday, 15 March 2012

23. ON LOCATION - THE SHOOT Fly to South Africa Thursday, 15 March 2012

24. THE MAKING OF ‘KISS IT BETTER’ - Step 7 - Casting & Wardrobe Thursday, 15 March 2012

25. Fourth Client Sign-off THE CAST AND WARDROBE Thursday, 15 March 2012

26. ON LOCATION THE MAKING OF ‘KISS IT BETTER’ - Step 9 - Shooting the Ad Thursday, 15 March 2012

27. THE MAKING OF ‘KISS IT BETTER’ - Step 9 - Shooting the Ad Thursday, 15 March 2012

43. The Making of ‘Kiss it Better’ Thursday, 15 March 2012

44. Fifth Client Sign-off THE RUSHES Thursday, 15 March 2012

45. BACK HOME Thursday, 15 March 2012

46. THE MAKING OF ‘KISS IT BETTER’ - Step 11 - Sourcing the Music Thursday, 15 March 2012

47. THE MAKING OF ‘KISS IT BETTER’ - Step 11 - Editing the Ad Thursday, 15 March 2012

48. Sixth Client Sign-off THE EDIT - GO TO AIR Thursday, 15 March 2012

49. CASE STUDY ‘Kiss is Better’ - LV= Car Insurance The Final Ad Thursday, 15 March 2012

50. ‘Kiss it Better’ Thursday, 15 March 2012

51. THANK YOU Thursday, 15 March 2012

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