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Social Drupal

                         Community Plumbing
                         (without the crack)




                         BLAKE HALL * CMS EXPO 5TH MAY, 2011




Thursday, May 26, 2011
Consulting | Development | Training




                                                        P O W E R E D b y S E R V I C E™




Thursday, May 26, 2011

Why am I up here? Who am I?

I’m a developer at Lullabot, which means I spend my days working with fun clients building
cool drupal sites.
Get instant access to an unrivaled library of Drupal training from top-tier experts
                                       streaming to your computer, tablet, smart phone, & tv.




Thursday, May 26, 2011
Come for the software, stay for the community



Thursday, May 26, 2011

Here’s a photo from DrupalConSF taken in an airplane hangar called the Moscone Center.
Note the goofy guy front and center in the green sweater.

Community Plumbing (without the crack)? New community slogan.
Thursday, May 26, 2011
                                                            brazencareerist.com
Before Lullabot I worked at a Social Networking Startup for young professionals, Brazen
Careerist. (built on drupal)

We’ll come back to this later
Compact
                                                                  Muon
                                                                  Solenoid




                                                                  Content
                                                                  Management
                                                                  System
Thursday, May 26, 2011

In college I was convinced I’d be a Physicist, so the CMS in my world used to be a bit
different...
What?



                                                                             Am I in the wrong room?
Thursday, May 26, 2011

What does a crazy particle physics detector have to do with Social Drupal?

Drupal started as community organization software for Dries’ friends in grad school.
thanks WayBack Machine!
Thursday, May 26, 2011

From the very beginning Drupal has “social” woven into it’s DNA, it was the reason for it’s
existence in the first place.
Suspend Disbelief
                               for a moment at least




Thursday, May 26, 2011

Set aside the assumption that Drupal’s you best choice for a moment. What kinds of things
make a site “social” what sort of feature requirements are we talking about here?
Social Media Strategy
                                     Authentic
                                     Dialogue
                                     Engage
                                     Activate



Thursday, May 26, 2011

Crowdsourcing, and other buzz words here... What does this really mean in terms of useful
features.
Social News? Social Network? Just forums? User generated content? Just user comments?
Rating?

Let’s take a look at an example...
Thursday, May 26, 2011

Social Network? Social News? Profit $$$$$
$315 Million*


                                         * Results not typical and may vary
Thursday, May 26, 2011
Thursday, May 26, 2011
Thursday, May 26, 2011
Thursday, May 26, 2011
Thursday, May 26, 2011
First Steps
                              Business Goals
                              Resources Available




                                                                      Can I build Facebook for $1,000?
                                                                     I have a nephew that does HTML!
Thursday, May 26, 2011

Is what you want to build realistic with your budget? What ongoing development needs will
you have? Is that actually available?
Can Drupal do THAT?




Thursday, May 26, 2011

Core covers user profiles, commenting, taxonomy, search,
Thursday, May 26, 2011
No Really,

                         There’s a Module for THAT*



                                                 * and sometimes it works!
Thursday, May 26, 2011
drupal.org/project/share
Thursday, May 26, 2011
drupal.org/project/twitter
Thursday, May 26, 2011
drupal.org/project/fbconnect
Thursday, May 26, 2011
drupal.org/project/dashboard
Thursday, May 26, 2011
drupal.org/project/feeds
Thursday, May 26, 2011
drupal.org/project/ ag
Thursday, May 26, 2011
drupal.org/project/ vestar
Thursday, May 26, 2011
Thursday, May 26, 2011
drupal.org/project/radioactivity
Thursday, May 26, 2011
drupal.org/project/og
Thursday, May 26, 2011
Thursday, May 26, 2011
Thursday, May 26, 2011
drupal.org/project/heartbeat
Thursday, May 26, 2011
Thursday, May 26, 2011
Thursday, May 26, 2011
Drupal as a Framework
                         Node System
                         Menu System
                         PHP Template




Thursday, May 26, 2011
Thursday, May 26, 2011
DiWD Fantasy Sites
                              CraigsList
                              Etsy
                              Stack Over ow
                              Twitter
                              Flickr
                              Basecamp
                              YouTube




                                              doitwithdrupal.com
Thursday, May 26, 2011
Integrate or Outsource?


                             Budget, Time & Goals




Thursday, May 26, 2011

Hub vs. Silo
Push vs. Pull
Rule #35
                         There’s a module for that




      Disqus, Olark, Mail Chimp, S3 le stream wrapper, Bad
                  Judgement and 7873 more...
Thursday, May 26, 2011
Easy to build powerful
                         administrator tools



                                 Make the content team’s life easier
                                          => more content
                                          => more engagement
Thursday, May 26, 2011
Reality Check
                          Potential pitfalls to avoid




Thursday, May 26, 2011
Finding modules
                              Hosting complexity
                              Caching needs
                              Performance tuning
                              UI / UX considerations
                              Developer availability




Thursday, May 26, 2011

G.D.O, Lullabot Podcasts, Using Drupal, Pro Drupal Development, Drupal Planet, drupalize.me
Multiple servers for scaling, awesome but adds complexity
@blakehall
                                      blake.hall@lullabot.com




                         Questions?




Thursday, May 26, 2011

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CMS Expo 2011 - Social Drupal