This document discusses how businesses can stop wasting time in sales and marketing by using inbound marketing strategies. It notes that 80% of a salesperson's time is spent on non-revenue generating activities and that responding first to prospects leads to 35-50% of sales. Inbound marketing helps businesses earn better quality sales leads by seducing prospects individually with timely content so they seek out the business. The document advocates starting inbound marketing to potentially change a business's life by delivering better marketing returns.

1. produced by
(but were too afraid to ask)
EVERYTHING YOU
ALWAYS WANTED TO
KNOW ABOUT S&M*
*
Sales & Marketing
Session II: Stop Wasting Time

2. STOP
WASTING
TIME
Session II

3. It’s a dirty word.
(Fifty Shades of Filth actually)
It’s up there with Marketing and %*@!
SALES

4. it’s a waste of time.
Because most
of the time,

5. of the average sales person's day is
spent on non-revenue generating
activities, including not knowing
where to find good prospects or
recognising them once they find them.
(Source: TeleSmart.com)
80%

6. Research shows that 35-50%
of sales go to the vendor that
responds first.
(Source: InsideSales.com)
35%-50%
2
1
3

7. …if only there was a way to direct traffic to you?
(Hint, hint, there is; keep reading)

8. of business buyers say
when they’re ready to buy,
they’ll find you…
(Source: DemandGen Report)
or your competitor

9. More than a quarter of all
B2B sales cycles take months
or more to close.
(Source: Harvard University and Gallup)
(or 4 dog years)

10. WHY?

11. SALES!to the masses...
...and they’ll run a mile
Scream

12. THERE IS AN
ALTERNATIVE

13. Seduce them individually
with timely, engaging content and
they’ll seek you out and listen to
what you have to offer.

14. HOW?

15. Human Sacrifice

16. OR

17. Whispers
That
In a nutshell, Inbound Marketing helps you
earn the trust of better quality sales leads.
( i.e less wasted time )

18. STOP
WASTING
TIME
Start Inbound Marketing.
it might change your life!READ OUR
‘INTRO TO INBOUND’

19. Squaredot was founded in 2013
with a vision to deliver better
marketing return on investment
for its B2B clients through proven
inbound marketing methodologies.
SquareDot
30 Molesworth St
Dublin 2
Rep. of Ireland
ian@squaredot.eu
www.squaredot.eu
+353 83 359 9077
+353 1 524 2731