Take it from Analytics to Analysis to Action with the new and improved Google Analytics features, alerts, custom reports and dashboards.

2. How do I get to
Actionable Insight?
2

3. Impressive, Improved
Features in V5
All
Standard
Features
-­‐
Premium
Not
Required
3

4. The Power is
Not on by Default
Finding
Ac;onable
Insight
Requires
Advanced
Setup
4

5. Overview
Imp
rove
d!
1 Intelligence Events
Imp
rove
d!
2 Custom Reports
New
!
3 Dashboards
5

6. Start with Business Question
• What creative is/isn’t working in our ads?
• What email promotions are best?
• Is our investment in social paying off?
• Who is/isn’t converting?
• Why don’t people sign-up/buy?
• What are the best/worst performing campaigns?
• Where should I invest more/less?
• What pages/steps are/aren’t performing?
• Is our site working???
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7. 1 Intelligence Events
2 Custom Reports
3 Dashboards
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8. Intelligence Events
Manual Analysis Automated Analysis
• Date Range Comparison • Intelligence Report
• Advanced Segments Vs. • Alerts
• Dimension Drilling
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9. Intelligence Events
i Immediate Attention Needed
• Drop/Spike in Goal Conversions
• Drop/Spike in Orders
• Drop/Spike in Specific Traffic Sources
• Drop/Spike in Bounce Rate
• Drop/Spike in 404s
• Analytics Tracking Code Issues
• Code Breaks/Site Errors
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10. Intelligence Events
Reports
Daily (Larger)
Weekly
Monthly (Smaller)
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11. Intelligence Events
Automatic Alerts
What
Changed?
Efficient way to sort
through what changed
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12. Intelligence Events
Custom Alerts
Don’t wait until you
have time to get to
the Data.
Make it come to
you!
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13. Intelligence Events
Manage Custom Alerts
Create
New Alert
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14. Intelligence Events
Create a Custom Intelligence Alert
You Deserve a Vacation
Automatically Notify
Someone in Your Absence
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15. Intelligence Events
Traffic Traffic
Spike Drop
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16. 1 Intelligence Events
2 Custom Reports
3 Dashboards
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17. Custom Reports
Top Sources
Custom View of Top
Online Marketing
Channels with
essential KPIs
Channel
Underperforming
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18. Custom Reports
Top Sources
Display Drill-In
Insight:
Pause Display Campaigns
Extreme
Bounce Rates
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19. Overview
1 Intelligence Events
2 Custom Reports
3 Dashboards
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20. Dashboards
Analytics
Content
Connected
Marketing
Local* Email Twitter Dashboard
External
Sites Blog Website Facebook YouTube
(Articles/
Dir.)
Legend
Non-Paid Paid Good
Search Search PR
Acceptable
Bad
Not Analyzed
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21. Dashboards
Unique views of
Analytics Data
• Completely
Custom
• By
Role
• By
Channel
• Big
Picture
-­‐-­‐>
Drill-­‐in
• Helps
share
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22. Dashboards
SEO Dashboard
• KPIs
• Trends
Extreme
Bounce Rates
Insight:
Euro LP & Forum Needs Review
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23. Dashboards
Commerce Dashboard
• AOV & Revenue KPIs
• Trends
Looks Good!
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24. Dashboards
Email Marketing Dashboard
Extra
Processing
Power
• KPIs
• Revenue Impact
• Trends
• Campaign Performance
• LP Performance
• By Country
Insight:
ʻSave One Week
Onlyʼ Best Promo
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25. Key Takeaways
1 Intelligence Events
Good
and
Bad
News
alerts
-­‐
Make
the
Data
Come
to
You!
(Makes
going
on
Vaca;on
Easier)
2 Custom Reports
Save
Time.
Create
reports
that
contain
EXACT
informa;on
that
stakeholders
need.
3 Dashboards
Repor;ng
Suite
you
always
wanted
in
GA.
Share
Focused
Analy;cs
View
with
Others!
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26. Questions?
Kayden Kelly
Managing Director
Email: kayden@blastam.com
Twitter: @kaydenkelly
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