What is Google Analytics Premium? Who is it for? Get these questions answered. Review the Google Analytics Premium Overview presentation from our Google Analytics Event held in San Francisco, October 2011.

2. Overview
Analytics Premium
A digital analytics platform with enterprise-size features
Extra Processing Power
Advanced Analysis
Service Level Agreement
Dedicated Support
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3. Extra Processing Power
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4. Lifted Data Limits
What is it?
• Google Analytics Standard Data Collection Limit: 10 million hits per month
• Google Analytics Premium Data Collection Limit: 1 billion hits per month
Why is it important?
• You need to collect and have access to ALL of your data
Who is it valuable for?
• For companies with sites that get more
than 10 million hits per month
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5. Data Freshness
What is it?
• A dedicated processing pipeline for Premium clients
• Get data within 4 hours guaranteed - typically within 2 hours or less
Why is it important?
• Make more informed decisions more quickly
Who is it valuable for?
• For companies that need to react quickly to
marketing initiatives
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6. Unsampled Reports
What is it?
• Google Analytics Standard: Custom report queries with more than 500k visits are sampled
• Google Analytics Premium: Unsampled & unaggregated downloads of up to 1 million rows
Why is it important?
• Sampled data is not always as accurate as you need your data to be - you want confidence
• Get ALL of your data out of GA and into your backend data processing systems or other analysis tools
Who is it valuable for?
• For companies that value complete data -
that’s everyone, right?
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7. Advanced Analysis
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8. Custom Variables - Up to 50
What is it?
• Name-Value Pair Tags that you can use to refine GA tracking and segment your traffic
• Google Analytics Standard: 5 Custom Variables
• Google Analytics Premium: 50 Custom Variables
Why is it important?
• Increase the depth of data that can be collected
• Enhance the capabilities of segmentation
Who is it valuable for?
• For companies that need clear insight into
business opportunities
• Sites with unique attributes that need to be
tracked
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9. Attribution Modeling
Can’t wait to hear from Bill Kee...
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10. Joe Christopher
Director of Analytics
Email: joe@blastam.com
Twitter: @joechristopher
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