A presentation to the 30th Annual Circom Regional Conference in Malmo, Sweden in May 2012 given by Nick Simons (NRK, Ex Head of New Media, BBC Scotland) and Blathnaid Healy (WorldIrish.com, Ex RTÉ digital). It asks the question how can social media improve storytelling?

1. blah blah
blah
blah
blah
blah

2. Social
Media:
The
Great
Conversation
Starter

3. @nicktryg
@blathnaidhealy
#circom
http://tinyurl.com/circomsocial

4. We talk
You talk
Someone
wins
a prize

5. How can social media
improve storytelling?

7. Broadcast is changing...

8. from transmission...
Broadcaster-centred
One-way
Passive
Schedule
Captive audience

9. ... to network

10. Audience-centred
Active
On-demand
Fragmented
Social
... to network

11. 82 % of worldwide internet
users use social networks

12. Europeans spend the most
time on social networks
Women!! 8.2 hours per month
Men! ! ! 6.3 hours per month

14. Real-time
What’s happening
Influencers
Discovery
Playground
March 2012:
140 million users
340 million tweets per day

15. Russia:!! ! ! 143 million
Bangladesh:! 142 million
Twitter: ! ! ! 140 million
Japan:! ! ! ! 127 million
Mexico:!! ! ! 112 million

17. Personalised
Liking / Sharing
Connections
Walled garden
March 2012:
901 million active users
526 million daily users

18. China:! ! ! 1.3 billion
India:!! ! ! 1.2 billion
Facebook: ! 901 million
Europe:! ! 738 million
!
USA:! ! ! ! 313 million

19. List of (selected) countries in Europe on Facebook
Source: Socialbakers.com / Comscore
Country! ! ! ! Users! ! ! ! population! ! Reach
Norway! ! ! ! 2,627,700! ! ! 56.19%!! ! ! 89.9%
Denmark! ! ! ! 2,850,820! ! ! 51.69%!! ! ! 93.6%
Sweden! ! ! ! 4,648,900! ! ! 51.23%!! ! ! 92.6%
United Kingdom!
! ! 30,538,320! ! 48.98%!! ! ! 97.8%
Ireland! ! ! ! 2,110,600! ! ! 45.66%!! ! ! 95%
Belgium! ! ! ! 4,641,640! ! ! 44.53%!! ! ! 93.1%
Netherlands! ! ! 6,400,440! ! ! 38.14%!! ! ! 93.6%
France! ! ! ! 24,144,640! ! 37.28%!! ! ! 89.8%
Spain! ! ! ! 16,216,860! ! 34.87%!! ! ! 98.2%
Germany! ! ! ! 23,409,180! ! 28.45%!! ! ! 89.1%
Poland! ! ! ! 8,226,300! ! ! 21.39%!! ! ! 94.6%

20. UK:
Facebook users! ! ! ! ! ! ! ! ! ! ! 30,5m!/ 97.8%!
Britain’s Got Talent 2012 Final! ! ! ! 11,9m / 48.4 %
X Factor Final, December 2011! ! ! ! 13,7m / 44%
Royal Wedding 2011 (peak)!! ! ! ! ! 19.7 m / 70.6%

21. (the BBC says) that 1/9/90 is outmoded
77% of UK internet users are active.
Rise of ‘easy participation’

23. What gets people talking?

24. Keep it simple

27. (some of)
the same
rules apply

30. use audiences
to tell stories
terror twitter

31. terror twitter

34. use the
medium

35. @Sebuyama and his “Social Media Experiment”.

36. Tweet 1 : “Everyone! Please retweet this!”
Result : 52 retweets
Conclusion: Some people will retweet you if you ask nicely, even if
there is no content
Tweet 2-10: Random bits of trivia
Result : 17 retweets
Conclusion : Tweets like this can be hit or miss but are very
difficult to get retweeted

37. Tweet 11 sent at 11.a.m the next morning
“I’ll stick clothespegs on my body equal to the number of times
this is retweeted and post a picture online.”
And then he took a little nap…..for 2 hours
Result: 1815 retweets!

39. It can be
unpredictable

40. Over to you...
How can social media
improve storytelling?
#circom
http://tinyurl.com/circomsocial

41. GRATULERER MED DAGEN!