In this experts roundup post, 13 top online business owners reveal their most successful list building strategy. It is full of insights, tips and strategies you can use to grow your email list by 10 times.
13 Top Experts Reveal Their Most Successful List Building Strategy
1. bloglaunchinsider.com http://bloglaunchinsider.com/2015/04/24/list-building-strategy/
Ricky
Figueroa
13 Top Experts Reveal Their Most Successful List Building
Strategy
Are you building your email list the smart way?
Are you having a hard time trying to make sales?
Struggling with an unresponsive list?
Then, this is a must-read for you, and for the sake of your success online.
Here is what I did:
I flew to 13 different places around the world…
And I gave a surprise visit to 13 successful online business owners, and I must admit, I interrupted some weird, but
interesting activities these individuals were performing when I arrived.
If I tell you what they were doing, we would have to chase you down and kill you. You wouldn’t like to “accidentally” get
road-killed, right? That’s what I thought. It’s better if we keep you alive, so you can read this post.
2. Anyway…
They weren’t happy with my visit, but luckily, I was able to use some cool ninja moves I learned from the Kick-Ass
movie, and each expert “kindly” agreed to share their most successful list building strategy with me.
And well, I decided to give it all to my good people (you). Call me Robin Hood.
You can thank me later… (insert annoying, but contagious evil laugh).
Cool story, huh? Well, it’s about 10% true. I just happen to have a silly imagination.
But you know what’s 100% true? What you are about to discover below.
So, let’s get to the good stuff…
13 Top Experts Share Their Most Successful List Building Strategy
#1 – ANN SMARTY
What do you do and where can we find you?
I am Brand and Community manager at InternetMarketingNinjas.com as well as co-
founder of ViralContentBuzz.com and founder of MyBlogU.com.
I am most active on twitter as @seosmarty.
What your email marketing service of top choice is and why?
I am not a professional email marketer (to become one is still on my to-do list!), so Mailchimp is my preferred option
because it’s really easy to figure out. It’s advanced enough to do the segmentation I want and easy enough to save
time on managing my campaigns.
What would you say is your most successful list building strategy?
Creating a community…
My first email list was based on my forum membership. A long time ago I created a forum and let new members
subscribe to an email course. That list is still my best in terms of click-through and actions.
You keep interacting with people and they feel like you are their friend, so they are actually looking forward to receiving
those emails from you.
Managing a micro-community it’s also easy to give instructions to members on how to whitelist your email, when they
can expect their emails to come, etc.
Ricky’s Insight: I personally used the micro-community strategy Ann’s talks about on Blog Launch Insider’s first 30
days in order to give additional personalized support to it’s members and for research purposes. This allowed me to
build trust, credibility and authority resulting in $7,081.20 in revenue. Learn more here.
3. #2 – ANNE BONA
What do you do and where can we find you?
I’m a wife, and mother of four lovely children. I also happen to be a small business coach
who helps mothers make the transition from full-time mum to successful entrepreneur.
I started my coaching business to help other mums deal with the sometimes
overwhelming prospect of starting a new business while still running a household.
You can find me at my coaching website, The Mumpreneurs Coach.
What your email marketing service of top choice is and why?
I use Aweber, because it’s been so reliable. In all the years I’ve used it I’ve had no problems at all. I have tried other
services but haven’t found them as easy to use as Aweber.
The layout is simple and straight forward, and even as a newbie, you’re almost guided through each step of setting up
your profile, to follow up messages, analytics and sign up forms.
What would you say is your most successful list building strategy?
Offering an incentive for people to sign up.
Obviously, it all starts with building a relationship, so by offering people something of great value for free (that gives
them information and results, before they’ve taken any further steps with you).
That relationship gets started, and as time goes on, trust also grows. Also, it lets people have a little taste of your
expertise, and how they could benefit from working with you.
#3 – AVRAM GONZALES
What do you do and where can we find you?
People come to me when they’ve been financially stuck for a while. I host experiential
programs that allow people to exponentialize their money flows and be more confident in
who they are.
You can find me on Facebook or Twitter. Feel free to say hello.
What your email marketing service of top choice is and why?
I use Aweber because it’s super simple and integrates really well with all the online systems I use.
What would you say is your most successful list building strategy?
List burnout sucks. Before I employed this strategy I was lucky I could get a 10% open rate on my email broadcasts.
Now I average between 20-30% pretty regularly.
Here is how:
I have a main list that all my prospects enter into that is purely free content based. You will never see me sell anything
directly to this list.
4. However, you will see me broadcast to that ‘main list’ and invite people to:
Join my opportunity list
Join my live events list
Join an offer specific list
So, instead of continually blasting my whole list with offers, only the people who want that specific offer they opted in
for are getting the follow-up series.
If you’re in the opportunity market, you need to do this.
Because there’s a huge group of people that are in your list, they like you, but they don’t want to be part of your
business opportunity for whatever reason.
And they will eventually get tired of you trying to pitch them on your opportunity from a million different angles and
unsubscribe before they buy (even though they want to buy something from you, just not your opportunity).
Allow them the opportunity to incubate for a while longer on your main list and receive more value from you. Then,
when they’re ready, give them the opportunity to ‘take a closer look’ at what you have rather than continually bashing
them over the head with it.
Avram’s Exclusive Gift For BLI Readers: Get My 9-Step Daily Abundance Checklist to Exponentialize Your Money
Flows. Learn More Here
5. #4 – BROKE BLOKE BLOGS
Ricky’s Note: I have kept the creator of Broke Bloke Blogs anonymous, because
when I visited him he was creating something so despicable and world domination
like, that his real identity must be kept top secret. We don’t want the FBI behind
one of ours.
What do you do and where can we find you?
I’m an entrepreneur, digital marketing consultant and professional blogger.
After being laid off my job of 10 years, I started Broke Bloke Blogs offering marketing advice for bloggers, marketers
and small businesses.
Since 2007, I’ve developed other blogs and online businesses in various niches and formats to help me prepare for a
time like this. I quite like working from my local coffee shop (Cafe Coffee Day) and often tell people that I run an
internet-based blogging business.
During this time I’ve sold my SEO business and continue to successfully run a few tech blogs (The App Times,
GameaZilla and more) that has generated in excess of $5000 annually.
With over 10 years of experience in the field of sales and marketing there is nothing else that I rather do than run my
own marketing consulting business.
What your email marketing service of top choice is and why?
From using various email marketing software both for my blogs and for test purposes I can confidently say Aweber is
the best choice for marketers and bloggers.
Why?
Because its easy on the backend even for a novice to work with.
Monitoring, spam tracking and blocking, segmentation and out of the box solutions for those who do not use tools like
Thrive Leads is simply the reason I recommend Aweber as the email marketing platform to go with.
What would you say is your most successful list building strategy?
My three step strategy is very simple and easy to implement.
1. Get more eyes on your landing page.
2. Make them an offer they cannot refuse.
3. Keep it simple and exclude distractions on the page.
I have a post coming out in sometime that talks about how I doubled my list growth in 7 days. In this article I talk in
depth about the strategy that worked for me.
Broke Bloke Blogs’ Special Gift for BLI Readers: eBook Marketing Secrets Every Self Published Author Wish
They Knew. Learn More Here
6. #5 – CAITY HUNT
What do you do and where can we find you?
I am an Online Business & Life Coach at PureCaity.com – in the process of adding a lot
to my site.
What your email marketing service of top choice is and why?
Aweber – it’s user friendly. I’ve used multiple auto-responders and this one has the best
deliverability and still has the option of the single opt-in.
What would you say is your most successful list building strategy?
I like to do a few different things:
1. Blogging – make sure you have a clear strategy in place before you start investing time into writing blog posts.
If you’re just getting started, simply focus on guest-blogging, list building, building relationships with influencers
in your niche, optimizing your blog for high conversions (strategic positioning).
2. Social Media Marketing – make sure to master 1-2 platforms, but never put your business or blog in a position
in where traffic comes from just one source. Stop marketing, be social and relevant.
3. Giving Massive Value Upfront – always give more than you expect in payment, and give first.
4. Strategic Partnerships – get in front of other peoples audiences, but only audiences that are already
interested in similar things to what you have to offer.
#6 – CODRUT TURCANU
What do you do and where can we find you?
I have been marketing online since 1999. I connect top bloggers with niche experts and
key influencers for maximum leverage!
You can find me at CodrutTurcanu.com
What your email marketing service of top choice is and why?
I started out with SendFree and a few other free alternatives more than a decade ago.
I advanced to Aweber. Now starting to play with GetResponse because it looks like they have a better user interface
and some additional features which the former doesn’t include yet.
What would you say is your most successful list building strategy?
There’s no strict list building strategy. In fact, list building means traffic generation.
If you meant to say, list nurturing, that’s a whole new story.
I’ve tried a few methods. Doing product launches is what worked for me best in terms of both quality and quantity of
subscribers/customers.
The idea is simple – it just takes know-how to implement it — time — devotion — and testing.
1. Launch your own product
2. Get JVs on board.
7. 3. Give them 75%+ commissions so you attract super affiliates.
4. Build a mailing list for customers-only — so that they join your list if they want access to your product.
5. You may want to give them a bonus item to increase your sign-ups.
Some may say that it’s not OK to require customers to join a mailing list since they’ve purchased your product and
they’re entitle to free download/no opt-in.
That’s why I recommend you promise a bonus along with the download link/product — right there — on the ‘thank-
you’ page.
Here’s an interesting article which will hopefully give you inspiration on the best squeeze page to create for your own
site/blog:
13 of the Best Squeeze Page Examples on the Internet
Enjoy and follow me on Twitter for more email marketing tips — and if you like what I’m doing.”
#7 – JAMES STARR
What do you do and where can we find you?
My business serves to help entrepreneurs of all kinds massively grow their audience,
increase sales, and accelerate growth. I am an avid list builder have made it my goal to
master paid traffic strategies to build and grow online businesses.
I run traffic and lead generation campaigns for network marketers and entrepreneurs
which can be found here at HomeBusinessBuyers.com
I also co-lead a mastermind program called “Six Figure Ignition Mastermind” with my friend and business partner,
Bob Beckett.
You can find my personal blog here at TheBizBoost.com
What your email marketing service of top choice is and why?
Right now, my top choice for an email marketing service is Ontraport. I think GetResponse and Aweber are great too,
but there are so many great things you can do with Ontraport along with the great email deliverability.
The email marketing game is definitely changing. In 2015 and the years ahead, I believe that LESS is more. It is
getting harder and harder to bulk mail, especially if your lists don’t really know you. I believe that branding is key.
If people don’t know who you are and what you do through social media outlets, you will lose. The reason I am
bringing this up is because I have seen massive growth in my business by integrating social media with list building.
What I mean by this, is we are still using direct response marketing and paid traffic to build big email lists. But then we
are instantly engaging those lists through social media as well as email.
What would you say is your most successful list building strategy?
Right now, my favorite list building strategy is using FB PPC. It is hard to beat Facebook right now in terms of interest
targeting. I can find my PERFECT customer through Facebook’s advanced interest/demographic targeting and I can
speak directly to them.
Also, just like we build email lists, we are now very focused on building custom audience lists inside of Facebook. And
8. just like we have follow up sequences through email, we now create follow up sequences through Retargeting ads that
we show through the FB news feed.
Solo ads are also great if you run them consistently. It is important that you master your follow up marketing if you are
going to profit from solo ads.
At the same time, solo ads are one of the easiest traffic methods to implement. And if you can get profitable, then you
can scale this traffic method faster than anything else that I know.
James Starr’s Exclusive Gift for BLI Readers: Get Free Access To This 44 Minute Case Study Video That Reveals
How I Turned $333 Into $700+ In ONE Week Using FB Ads – Learn More Here
#8 – KRISTI HINES
What do you do and where can we find you?
I’m a freelance writer and blogger at KristiHines.com
What your email marketing service of top choice is and why?
I currently use MailChimp simply because you can connect them with anything in terms
of third-party analytics and list building tools. I have also used Aweber and GetResponse
in the past and would highly recommend all three.
When someone is about to choose, I tell them to do the free trials and see which system they find the easiest to use.
The harder it is to use for you, the less likely you would be to commit to sending messages to your list.
What would you say is your most successful list building strategy?
The free ebook download is always the best list building strategy. When you create something that gets your intended
audience on your list, you can promote it everywhere.
It’s one thing to send a tweet that says, “Join my email list.” It’s another thing to send a tweet that says, “Grab my free
ebook on guest blogging.” The latter will convert more subscribers.
You can also promote your ebook as a $0.99 download on Kindle. Just make sure there’s something extra that people
will need to subscribe to your list to download, like a worksheet.
That way, you can get your Amazon audience on your list as well. Remember that it’s not about making a fortune on
Amazon – it’s about growing your list.
#9 – PAULO BARROSO
What do you do and where can we find you?
I’m a full time internet entrepreneur/coach/speaker living in London UK. My blog is Paulo-
Blog.com
What your email marketing service of top choice is and why?
I personally use Ontraport for all my email marketing, due to deliverability issues I had
with other auto-responders you see in our market place.
Ontraport in my opinion, has one of the best DELIVERABILITY rates in our industry, and TRUST me I have tested a
few… they are not the cheapest… but hey, you get what you pay for.
9. They also have a full CRM system that helps me stay organized with my clients and they allow me to easily segment
my list.
What would you say is your most successful list building strategy?
I am going to be totally honest with you here… I’ve tested every traffic source there is:
Mobile
Facebook
SEO
Pinterest
Youtube
…you name it!
However, I still haven’t found a traffic source more effective and profitable than email solo ads.
My mentor has just released a 4-part series video course, on how to totally dominate any niche in any
marketplace. This is 100% FREE and there is nothing to buy! Pure VALUE.
Paulo Barroso’s Exclusive Gift for BLI Readers: How to Get 500,000 LEADS at Zero Cost and Dominate ANY
Marketplace. Learn More Here
#10 – RAHUL KUNTALA
What do you do and where can we find you?
I help bloggers to convert their website traffic into sales by launching their own products. I
usually work with “selective people” to get what they want.
You can usually find me on twitter.
What your email marketing service of top choice is and why?
GetResponse. I’ve used many! But I’m only satisfied with GetResponse. They not only have customer-friendly
support team but their features are so incredible that even a non-tech savvy would find it easy to build and manage
their email lists.
What would you say is your most successful list building strategy?
Tough one! It’s a lot easier to say, you can build a massive email list by following [“insert your favorite list building
strategy”].
But in reality, “successful list building” is all about the mentality. Make sure to consider list building as a relationship
building activity rather than spamming. Give list building top priority and you’ll be successful in turning visitors into
sales.
As you asked for my most successful list building strategy, here it is: use social proof!
If you want to build a massive email list quickly, you need to leverage the BIGGIES in your niche. Try to grab the
influential bloggers attention, and ask them to tell something about you or your product.
Use it on your own blogs and landing pages. Boom! You’ll see amazing results.
10. #11 – SAMANTHA KOZUCH
What do you do and where can we find you?
Well Ricky, it honestly depends on the hour of my day, ha ha, I have a video production
company, WhiteScreenVideos.com where I produce videos for businesses of all sizes.
Videos can be about a companies products, services, testimonials, reviews – you name it!
I’m also a model, actress and spokesmodel for many different companies at
SamanthaKozuch.com.
I also have a passion for fitness so I share workouts and meal plans, on FitGirlRX.com.
What your email marketing service of top choice is and why?
Right now I’m using MailChimp. It’s super easy for me to use and set up email campaigns, and it currently fits all the
requirements that I need in a email marketing service for my businesses at this time.
What would you say is your most successful list building strategy?
Having a great freebie that your interested customers would want for entering their email.
For example…
Instagram is huge for my fitness business. So everyday I’m posting images that people like, and in the “location”
section (and also sometimes in the caption) I put “Free Workout Guide In Bio” meaning in my bio section on my
Instagram account I have a clickable link (you can only have one on there) that takes the user to my website, where
immediately they need to put in their name and email address in order to get the free workout guide.
Ricky’s Note: Here is a great post by Neil Patel on his QuickSprout blog – 10 Marketing Techniques I Learned
From Instagram Models
From this, I’m getting multiple opt-ins daily! And then follow up with an email campaign over a couple weeks with
relevant info (pertaining to working out, losing weight, etc.) which then leads to readers buying products, etc.
Samantha’s Special Discount for BLI Readers: If you don’t have a video for a landing page on your site or social
media page, then you’re in luck. Today, I’m giving Ricky’s readers a 20% off discount on your first video order at White
Screen Videos with the code “VideoMarketing20″ at checkout. Learn More Here
#12 – STUART WALKER
What do you do and where can we find you?
I’m Stuart from NicheHacks.com and I specialize in revealing profitable niches that
internet marketers can “hack” their way into along side other online marketing advice.
We have analyzed thousands of niches here:
Niche Market Ideas
What your email marketing service of top choice is and why?
I use Aweber for my autoresponder and OptinMonster for my lead capturing. I’ve always used Aweber and it flat out
works and is simple to use. OptinMonster is by far the best plugin on the market IMO for a blogger.
11. What would you say is your most successful list building strategy?
I funnel all traffic to my blog and on my blog I offer problem solving “lead magnets” (something which attracts leads like
magnets) relevant to the post they are on. So there’s no “subscribe for updates” or generic one size fits all freebie on
my site.
Instead if you land on a post about Amazon you’ll get an Amazon offer, if you land on a blogging post it’s a lead
magnet about blogging. It should solve the number 1 problem someone on that post is likely to have. I also make sure
I have multiple opt in types from pop up, exit, in content, below, sidebar, content upgrade and so on.
Stuart’s Special Gift for BLI Readers: Free Report – A List of 1,781 Profitable Niches. Learn More Here
#13 – SUE ANNE DUNLEVIE
What do you do and where can we find you?
I help beginning bloggers with a step-by-step blueprint to blogging success and profits.
You can find me at SuccessfulBlogging.com
What your email marketing service of top choice is and why?
I use GetResponse and I am very happy with them. I used to use aWeber when I first
started out 3+ years ago. They are also a great company, but I find GetResponse to be more beginner-friendly for
newer bloggers. Plus, they also grow with you as your list grows by letting you segment and do some other activities
that usually only the more expensive services offer.
What would you say is your most successful list building strategy?
The very best way to get traffic and to increase subscribers is to put your best content on blogs that have a lot of
engagement and traffic. Use their blogging authority to build your authority.
For example, I just did 2 guest blogging posts last month and generated just over 1,000 blog visitors to my site and
doubled my opt-in rate for the month.
Sue Anne’s Exclusive Gift for BLI Readers: How to Attract a 1000 Subscribers in 30 Days. Learn More Here
A NOTE FROM RICKY FIGUEROA
If you made it to this point it means you have found some great value in this article or perhaps, you simply scrolled
down all the way to the bottom as your ADD may be winning over you. I want to thank all of the 13 online business
owners who kindly contributed to deliver this valuable information. You guys rock! Thank you for inspiring me.
DISCLAIMER: At Blog Launch Insider it is our mission to help entrepreneurs, bloggers and marketers succeed online.
The more we help you, the more children and women lives we save. If you purchase a package, product or service
through the affiliate links on this post I will earn a small commission at no extra cost to you. I donate 50% of this
site’s net profits to help children and women in need via charitywater.org and care.org. I also share detailed income
and donation reports to educate and inspire you. Thanks for your support!
FINALLY – A QUESTION FOR YOU
I would love to get your feedback, questions or love…
So, here are two questions for you:
12. 1. What was your biggest takeaway, tip, strategy or lessons from this post and which of the 13 experts delivered
it?
2. Would you like to add a list building strategy that wasn’t mentioned here?
Please, share your thoughts in the comments section below.