This document provides a conceptual roadmap for using social media for personal or professional marketing. It defines social media and discusses who participates, then outlines a process for developing an effective social media strategy including evaluating the landscape, identifying goals and challenges, developing a presence, building a community, leveraging influence, and adapting over time. The overall strategy presented is to start small, engage others, and continuously update your approach as the social media landscape evolves.

1. Social Media Roadmap

2. A conceptual strategy for personal or professional marketing through social media. Social Media Roadmap

5. Social Media Process

12. There are many options. Start small. Choose your targets.