Learn the 6 steps to make guest posting a breeze and bring more traffic back to your blog!

2. 1. CREATE BIO AND PROFILE PICTURE
•
Use a recent picture. Retake your profile pic every 2 years
or so
•
Keep it short and to the point. About 100 words or so is
enough
•
Be memorable: Use the same description and pic all over
the place in your online profiles
•
Include a link to your website and mention the opt-in offer.
If you do not have an opt-in, include 1-2 social links

3. 2. FIND BLOGS TO GUEST POST ON
•
Look at blogs that are inline with your values and beliefs
•
Look at complementary blogs, friends who are blogging,
other bloggers
•
Don’t avoid guest posting on blogs with the exact niche
•
If you need more ideas, use the worksheet

4. 3. BRAINSTORM GUEST POST IDEAS
•
What are their readers interested in? What do they like or
dislike? What do they buy or use?
•
What problems and challenges do their readers struggle
with?
•
What types of posts get lots of shares?
•
What types of posts get lots of comments?

5. 4. PITCH TO THE HOST BLOG
•
Write the email. If you need ideas, see the worksheet and
reuse/modify
•
Propose a couple of titles and the main points. If you need
headline ideas, see the worksheet
•
Show flexibility to write a different post, if the host blogger
suggests
•
Follow up if you do not get an answer

6. 5. WRITE THE GUEST POST
•
Write your best possible post
•
Edit and proofread a few times
•
Use nice formatting and white space
•
Decide with the host blog what types of files to send
•
Include at least one image
•
Include the short bio and profile pic
•
Be flexible to incorporate feedback from the host blogger

7. 6. BE THE ROCKSTAR!
•
Promote the post: Write a post on your own blog with a brief intro and add the
link to your guest post, asking people to read and comment there
•
Promote the post: Share a link in your email newsletter and invite people to
subscribe to the host blog
•
Promote the post: Share on Facebook (your fan page, personal profile, and FB
groups that allow sharing)
•
Promote the post: Share on Twitter a few times for a couple days and over the
following week
•
Promote the post: Pin on Pinterest on all appropriate boards
•
Promote the post: Share on Google+, LinkedIn, StumbleUpon, etc.
•
Engage in the discussion at the host blog. Ask a few blogger friends to comment.
Answer to all comments

8. YOU DID IT!

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