1. Blogger Relations Social Media Bootcamp - December 2010

2. We’re not the only ones pitching... “ I am generally drowning in a sea of emails. I get about 60 emails a day from PR companies and a fair few more to a different email account for affiliates etc. I try and read them all and hate pressing delete on something unless I know it’s definitely not relevant.” 60 PR pitches per day 10 PR pitches per day “ We get about 10 emails a day; releases, pitches, event invites, etc”

8. inbox!

12. e.g. #3 London Fashion Week

14. e.g. #5 Coach Poppy Project Hey Laurence, Thanks for your interest! So basically the Poppy Project is an innovative art project that celebrates bloggers and blog readers in the spirit of our new Poppy collection. What we will be doing is during the coming month of August, Poppy Patterns will start appearing across all participating sites, fueled by Tweets, Facebook “Likes” and site visits. You and your readers will be able to customize your pattern using your personal #hashtag and by being creative with your Tweets (the pattern will change depending on what you write). The more relevant, and interesting the Tweets with your #hashtag are, the more creative and unique your Poppy pattern will grow. And, to keep things interesting, the pattern that blooms also gives your readers the opportunity to discover Poppy surprises (i.e. prizes) hidden within. And, whenever a reader spots a Coach Poppy bag on your site, you'll get a special gift from us too. We will also have a page on Coach.com that lists all the sites who have the code embedded, which can be sorted by name and rank based upon impressions and interactions with the pattern. And there will be a nice grand prize for the #1 spot. If you have any questions, feel free to give me a call or shoot me an email.

15. Coach Poppy Project

17. e.g. #7 TweeShirt Hi Laurence, Our website clothes2order.com has launched it's first ever social media campaign - 'Tweeshirts'. We're asking twitterers to send us a tweet they'd like printing on a t shirt, and every Friday we'll be selecting our favourite, printing up the t shirt and sending it to the winner [...] If you want to blog about it I would be delighted to print you a t shirt with whatever message you wanted on it, be it a 'Tweeshirt' or just a tee with your blog logo on it. For more info see www.clothes2order.com/tweeshirts and check out our (very young) Twitter account @clothes2order. As for me I'm personally on Twitter as @SimonJTurner so drop me a message there or through this email if there's ever anything I can do for you. Thanks for your time

18. TweeShirt coverage