2. I AM STEVEN SHATTUCK
• VP Marketing, Bloomerang
• Published in: NTEN, Nonprofit
Hub, National Council of
Nonprofits,Technorati, Ragan,
Social MediaToday, Content
Marketing Institute, Search
Engine Journal
• NPO board member,
communications committee
member, volunteer
communications director
3.
4. ∧ CLOUD COMPUTING ∧
http://technorati.com/technology/cloud-computing/article/how-cloud-computing-will-single-handedly
• 545 cloud services are in use
by an organization on average.
• 82% of companies reportedly
saved money by moving to
the cloud.
• 80% of cloud adopters saw
improvements within 6
months of moving to the
cloud.
6. ∧ SINGLE-PURPOSE APPS ∧
• Specialization!
• Small feature set.
• Excellent at one thing,
rather than mediocre at
many.
• Freedom of choice!
• Integrations / API
http://taylordavidson.com/2014/apps
7. ∧ MOBILE ∧
• 50% of mobile phone users use
mobile as their primary Internet
source.
• Mobile web adoption is growing 8x
faster than web adoption did in
‘90s & ‘00s.
• 28.85% of all emails are opened on
mobile phones and 10.16% on tablets.
• Mobile-based searches make up 1/4th
of all searches.
http://www.digitalbuzzblog.com/infographic-2013-mobile-growth-statistics
8. ∨ DESKTOP ∨
• 91% of mobile Internet access
is for social activities versus
just 79% on desktops.
• 1/3 of mobile searches have
local intent versus 1/5 on
desktops.
• 1.8 hours per day on mobile
versus 1.6 on desktop.
http://www.digitalbuzzblog.com/infographic-2013-mobile-growth-statistics
10. ∨ MOBILE WEBSITES ∨
• Literally a second
mobile version of
your website.
• Stripped-down
functionality.
• More “app” like.
11. ∧ RESPONSIVE WEBSITES ∧
• Conforms to the
mobile device
screen size.
• No loss in content
or functionality.
http://www.smashingmagazine.com/2011/01/12/guidelines-for-responsive-web-design
20. ∨ FACEBOOK ∨
• Organic reach dropped by 50%
from Feb 2012 to March 2014.
• As people like more pages, the
organic reach of each drops.
• Facebook endured a 29% fall in
active users among U.S. teens
from fourth quarter 2012.
Usage fell another 11% from
Q3 to Q4 in 2013.
http://www.webpronews.com/more-stats-on-the-facebook-organic-reach-decline-2014-04
22. “For Facebook andTwitter, we
have endless amounts of money,
but we haven’t found anything
there.”
!
Last year, Priceline spent $1.8
billion on online marketing.
PRICELINE CEO: FACEBOOK AND
TWITTER SPENDING WORTHLESS
http://www.prdaily.com/Main/Articles/Priceline_CEO_Facebook_and_Twitter_spending_worthl_16491.aspx
23. WRAPPING UP
Pay attention to:
• Mobile (optimize your site)
• Owned content (blogging)
• Social media content distribution
Don’t get too caught up in
design trends.
Move to the cloud wherever/
whenever possible.
Keep an eye on:
• Wearables
• Gamification
• Peer-to-Peer