SlideShare une entreprise Scribd logo
1  sur  28
Télécharger pour lire hors ligne
Email Tips &
Tricks
Today, we’ll cover...
● Getting people to OPEN your email.
● Getting people to READ your email.
● Getting people to DO SOMETHING from your
email.
Boosting Email Opens
Don’t Look Spammy
● Avoid Spam Trigger words.
○ These can be surprising…

● Don’t use lots of exclamation points!!! I mean it!!
● Don’t use ALL CAPITALS.
● Balance your text-to-image ratio. (More on this
later…)
● Send a test email to a spam checker, like mailtester.com
Don’t Look Spammy
● Don’t paste content from Word.
● Do Not Paste Content from Word.
● DO NOT PASTE CONTENT FROM WORD!
● Word’s formatting is not good HTML. This can
mess up your template AND possibly lead you to
be flagged as spam.
Subject Line
Subject lines are to emails what envelopes are to
direct mail pieces.
● Good subject lines are:
○ Clear
○ Brief
○ Interesting
Clarifying Your Subject Line
If the reader can’t tell what they’re going to get
from reading your email, why would they spend
their time reading it?
Example: A Word from People for Puppies
Better: 10 Ways You Can Save Puppies
Keeping Your Subject Brief
50 characters is plenty, for most audiences.
Example: 10 Ways You Can Save Puppies from the
Plight of Parvovirus
Better: 10 Ways You Can Save Puppies from Parvo
Interesting Subject Lines
●
●
●
●

Useful & Specific
Urgent (but only when it really is!)
Evoke Emotion
Inspire Curiosity

Example: Save Puppies from Parvo
Better: Rescue 10 Puppies from Parvo This Month
Better: Rescue 10 Puppies from Parvo in 5 minutes
More on Interesting Subject Lines
These items can be used with good results:
● Questions - What Do Puppies Need Most?
● Numbers - 5 Breeds Most in Danger from Parvo
● Violating Expectations - No Such Thing as a
Vaccinated Dog
Be careful - when in doubt, stick to clear and
concise over clever and obscure.
Subject Line Don’ts
● ALL CAPITALS
● Exclamation points!!!
● Words like “Free”, “Help”, “Percent Off”, and
“Reminder”
● Using the same subject over and over
○ Instead of “November eNews”, think along the lines
of “What are Puppies Thankful for this November?”
Sender/From Line
● Use a work-related address
● Consistent, Known Sender Name
○ Include the org name first (e.g. People for Puppies,
Kay Nine)
○ Be consistent on who is sending what type of
messages to build familiarity with recipients

● Don’t use a “no reply” email address
When You Send It
● Consider both Time and Day of the Week
● It can vary depending on your audience and
your email’s contents.
● Research indicates:
○ Afternoon is better (get people on their lunch break!)
○ Weekdays perform better than weekends
Getting People to Read It
A Caveat...
Getting people to read what you wrote is
not always the most important thing…
...as long as they get your message
and take the desired action.
More on this later.
Use the Right Amount of Text
● Less is More!
○ 750 words max.
○ Put in a snippet that links to full article on your
site, like this email.
● Avoid large blocks of text. Break things up with
images and headings.
Use Images Correctly
● Never, ever, ever create an email that is one
giant image.
● Set Image Description.
● Use smaller image files.
○ Jpeg Mini
○ Radical Image Optimization Tool (RIOT)
○ Smush.it or Kraken

● No more than 25% of your email should be
images.
Make it Purty
● Would you want to read these emails? Would
you take them seriously if you did?
● Think of the colors and fonts in your email like
putting together an outfit:
○ Pick ones that look good together.
○ Don’t have too much going on, or its distracting.
Selecting Colors
● Lots of bright colors together can be garish, as
can too many colors.
● Matching your organization’s brand.
○ ColorZilla plugin
○ Or, upload a screenshot to Image Color
Picker
● Use a color visualization tool like Color Scheme
Designer or Color Hexa
Selecting Fonts
● Best to stick with fewer fonts - 2 max, one for
headings and one for text, works well.
● Aim for readability
○ Sans-serif fonts for body text (Arial, Tahoma,
Trebuchet, Verdana)
○ Serif fonts for headings (Georgia, Palatino, Times
New Roman)
○ Dark font on light background
○ 10 point (13px) minimum (Pixel to Point Converter)
Provide Good Content
● We could spend a whole hour (or several) on

this! (And if there’s interest, we will!)
● Suffice it to say, if what you write isn’t
relevant or interesting to your recipients, it
will not get read.
Getting People to DO Something
Is reading the email enough?
● Sometimes, yes. If your goal is awareness or
cultivation, then a reader opening the email and
reading it is enough.
● But...how do you know they read it?
● Give them something to DO as a result - give
them links!
Using Links Well
● Link to related content on your site.
● Link to your donation page (yes, even in a
Newsletter).
● The links should make sense and be useful don’t put random links in just to have some.
Formatting Links
● Make them stand out from the other content.
○
○
○
○

Bold, underline, a different color.
Don’t use the same formatting elsewhere.
Avoid underlining non-link text.
Blur your eyes - can you still locate the links?

● Don’t use generic phrases like “Click Here”. Link
to text that indicates what the reader will get
from the link.
○ Bad: Click here for info on Parvo virus…
○ Good: Parvo virus can be deadly for...
Formatting Links
● Make the link text just a few words - 2-5 max.
● Set a Title on your links!
● Make sure the link goes to where it should go,
and the page is not broken!
Link tracking
● Link tracking occurs automatically in
Bloomerang.
● Check to see which links get clicked - that can
drive what links you use in the future.
Question Time!

Contenu connexe

Tendances

Speed Reading Class: Develop a Faster Reading Rate with High Speed Techniques
Speed Reading Class: Develop a Faster Reading Rate with High Speed TechniquesSpeed Reading Class: Develop a Faster Reading Rate with High Speed Techniques
Speed Reading Class: Develop a Faster Reading Rate with High Speed Techniquesspeed-reading
 
How to write a perfect blog post presentation
How to write a perfect blog post presentationHow to write a perfect blog post presentation
How to write a perfect blog post presentationFakayode Babatunde
 
Low Prep Strategies for Multi-level Classes that Volunteer Tutors Can Use
Low Prep Strategies for Multi-level Classes that Volunteer Tutors Can UseLow Prep Strategies for Multi-level Classes that Volunteer Tutors Can Use
Low Prep Strategies for Multi-level Classes that Volunteer Tutors Can UseBurgen Young
 
Presentations 101: App Camp for Girls 2017
Presentations 101: App Camp for Girls 2017Presentations 101: App Camp for Girls 2017
Presentations 101: App Camp for Girls 2017Danielle Martin
 
Great presentation skills
Great presentation skillsGreat presentation skills
Great presentation skillsTuan Du
 
2 Questions to Start the Conversation
2 Questions to Start the Conversation2 Questions to Start the Conversation
2 Questions to Start the ConversationBarb Sawyers MA, TESL
 
6 Keys to a Great Blog Post
6 Keys to a Great Blog Post6 Keys to a Great Blog Post
6 Keys to a Great Blog PostLisa Stauber
 
Tips on How to Handle Tough Q&A Sessions During Presentations
Tips on How to Handle Tough Q&A Sessions During PresentationsTips on How to Handle Tough Q&A Sessions During Presentations
Tips on How to Handle Tough Q&A Sessions During PresentationsPayman Taei
 
Six things to start doing now to increase sales
Six things to start doing now to increase salesSix things to start doing now to increase sales
Six things to start doing now to increase salesCarol Doane
 
How To Use Power Point Effectively
How To Use Power Point EffectivelyHow To Use Power Point Effectively
How To Use Power Point Effectivelysmnice
 
How to Communicate Effectively
How to Communicate EffectivelyHow to Communicate Effectively
How to Communicate EffectivelyHansaS2
 
Bogdan fiedur Blueprint for Success Lesson 1
Bogdan fiedur  Blueprint for Success Lesson 1Bogdan fiedur  Blueprint for Success Lesson 1
Bogdan fiedur Blueprint for Success Lesson 1Bogdan Fiedur
 
30 bite-sized writing tips for better eLearning content
30 bite-sized writing tips for better eLearning content30 bite-sized writing tips for better eLearning content
30 bite-sized writing tips for better eLearning contentAura Interactiva
 
Tips on how to improve assignment writing
Tips on how to improve assignment writingTips on how to improve assignment writing
Tips on how to improve assignment writingsanemlan
 
How to create a resume
How to create a resumeHow to create a resume
How to create a resumeAdolfo Aguero
 

Tendances (20)

iProspect Blog Writing
iProspect Blog WritingiProspect Blog Writing
iProspect Blog Writing
 
Speed Reading Class: Develop a Faster Reading Rate with High Speed Techniques
Speed Reading Class: Develop a Faster Reading Rate with High Speed TechniquesSpeed Reading Class: Develop a Faster Reading Rate with High Speed Techniques
Speed Reading Class: Develop a Faster Reading Rate with High Speed Techniques
 
How to write a perfect blog post presentation
How to write a perfect blog post presentationHow to write a perfect blog post presentation
How to write a perfect blog post presentation
 
Presentation Practice of English Business
Presentation Practice of English BusinessPresentation Practice of English Business
Presentation Practice of English Business
 
MAG FC
MAG FCMAG FC
MAG FC
 
Low Prep Strategies for Multi-level Classes that Volunteer Tutors Can Use
Low Prep Strategies for Multi-level Classes that Volunteer Tutors Can UseLow Prep Strategies for Multi-level Classes that Volunteer Tutors Can Use
Low Prep Strategies for Multi-level Classes that Volunteer Tutors Can Use
 
Presentations 101: App Camp for Girls 2017
Presentations 101: App Camp for Girls 2017Presentations 101: App Camp for Girls 2017
Presentations 101: App Camp for Girls 2017
 
Great presentation skills
Great presentation skillsGreat presentation skills
Great presentation skills
 
2 Questions to Start the Conversation
2 Questions to Start the Conversation2 Questions to Start the Conversation
2 Questions to Start the Conversation
 
Oped
OpedOped
Oped
 
6 Keys to a Great Blog Post
6 Keys to a Great Blog Post6 Keys to a Great Blog Post
6 Keys to a Great Blog Post
 
Tips on How to Handle Tough Q&A Sessions During Presentations
Tips on How to Handle Tough Q&A Sessions During PresentationsTips on How to Handle Tough Q&A Sessions During Presentations
Tips on How to Handle Tough Q&A Sessions During Presentations
 
Six things to start doing now to increase sales
Six things to start doing now to increase salesSix things to start doing now to increase sales
Six things to start doing now to increase sales
 
How To Use Power Point Effectively
How To Use Power Point EffectivelyHow To Use Power Point Effectively
How To Use Power Point Effectively
 
How to Communicate Effectively
How to Communicate EffectivelyHow to Communicate Effectively
How to Communicate Effectively
 
Bogdan fiedur Blueprint for Success Lesson 1
Bogdan fiedur  Blueprint for Success Lesson 1Bogdan fiedur  Blueprint for Success Lesson 1
Bogdan fiedur Blueprint for Success Lesson 1
 
30 bite-sized writing tips for better eLearning content
30 bite-sized writing tips for better eLearning content30 bite-sized writing tips for better eLearning content
30 bite-sized writing tips for better eLearning content
 
Qskills
QskillsQskills
Qskills
 
Tips on how to improve assignment writing
Tips on how to improve assignment writingTips on how to improve assignment writing
Tips on how to improve assignment writing
 
How to create a resume
How to create a resumeHow to create a resume
How to create a resume
 

Similaire à Customer Webinar - Email Best Practices

The Ultimate Blogging Guide
The Ultimate Blogging GuideThe Ultimate Blogging Guide
The Ultimate Blogging GuideHardeep Asrani
 
Customer Service Excellence Programme (Email)
Customer Service Excellence Programme (Email)Customer Service Excellence Programme (Email)
Customer Service Excellence Programme (Email)DavidGMontague
 
LETTER OF INTENT/AUTOBIOGRAPHICAL LETTER FOR UNIVERSITY APPLICATIONS
 LETTER OF INTENT/AUTOBIOGRAPHICAL LETTER FOR UNIVERSITY APPLICATIONS LETTER OF INTENT/AUTOBIOGRAPHICAL LETTER FOR UNIVERSITY APPLICATIONS
LETTER OF INTENT/AUTOBIOGRAPHICAL LETTER FOR UNIVERSITY APPLICATIONScrysatal16
 
Engaging Marketing Content 101
Engaging Marketing Content 101Engaging Marketing Content 101
Engaging Marketing Content 101Kristen Brown
 
Basics of effective content writing
Basics of effective content writingBasics of effective content writing
Basics of effective content writingINDIAN SEO COMPANY
 
Writing a tech blog
Writing a tech blogWriting a tech blog
Writing a tech blogNitesh Verma
 
MASTER THE TECHNIQUE AND TACTICS FOR EMAILCOPYWRITING .pdf
MASTER THE TECHNIQUE AND TACTICS FOR EMAILCOPYWRITING .pdfMASTER THE TECHNIQUE AND TACTICS FOR EMAILCOPYWRITING .pdf
MASTER THE TECHNIQUE AND TACTICS FOR EMAILCOPYWRITING .pdfNileshDigital
 
Email Copywriting 101 (1).pdf
Email Copywriting 101 (1).pdfEmail Copywriting 101 (1).pdf
Email Copywriting 101 (1).pdfmanthanbveda
 
Email Copywriting 101 (1).pdf
Email Copywriting 101 (1).pdfEmail Copywriting 101 (1).pdf
Email Copywriting 101 (1).pdfdilipKuchheria
 
Email Copywriting 101 (1).pdf
Email Copywriting 101 (1).pdfEmail Copywriting 101 (1).pdf
Email Copywriting 101 (1).pdfdilipKuchheria
 
Email Copywriting
Email Copywriting Email Copywriting
Email Copywriting KetulNagar1
 
Is Email Dead - or Did College Admissions Kill It?
Is Email Dead - or Did College Admissions Kill It?Is Email Dead - or Did College Admissions Kill It?
Is Email Dead - or Did College Admissions Kill It?TargetX
 
Effective writing, tips for Bloggers
Effective writing, tips for BloggersEffective writing, tips for Bloggers
Effective writing, tips for BloggersAhmad Idrees
 
Secrets to Compelling Sales Emails
Secrets to Compelling Sales EmailsSecrets to Compelling Sales Emails
Secrets to Compelling Sales EmailsLiveHive, Inc.
 
Content to Convert :: Part Deux / Putting Strategy into your Content Marketing
Content to Convert :: Part Deux / Putting Strategy into your Content MarketingContent to Convert :: Part Deux / Putting Strategy into your Content Marketing
Content to Convert :: Part Deux / Putting Strategy into your Content Marketinge-Strategy
 
How to create a lead magnet
How to create a lead magnetHow to create a lead magnet
How to create a lead magnet101ways
 
Pitch Me: Nailing the outreach process
Pitch Me: Nailing the outreach processPitch Me: Nailing the outreach process
Pitch Me: Nailing the outreach processAlexis Trinidad
 
Email Marketing Copywriting Strategies
Email Marketing Copywriting StrategiesEmail Marketing Copywriting Strategies
Email Marketing Copywriting StrategiesNick Brothers
 

Similaire à Customer Webinar - Email Best Practices (20)

The Ultimate Blogging Guide
The Ultimate Blogging GuideThe Ultimate Blogging Guide
The Ultimate Blogging Guide
 
Customer Service Excellence Programme (Email)
Customer Service Excellence Programme (Email)Customer Service Excellence Programme (Email)
Customer Service Excellence Programme (Email)
 
LETTER OF INTENT/AUTOBIOGRAPHICAL LETTER FOR UNIVERSITY APPLICATIONS
 LETTER OF INTENT/AUTOBIOGRAPHICAL LETTER FOR UNIVERSITY APPLICATIONS LETTER OF INTENT/AUTOBIOGRAPHICAL LETTER FOR UNIVERSITY APPLICATIONS
LETTER OF INTENT/AUTOBIOGRAPHICAL LETTER FOR UNIVERSITY APPLICATIONS
 
Engaging Marketing Content 101
Engaging Marketing Content 101Engaging Marketing Content 101
Engaging Marketing Content 101
 
Basics of effective content writing
Basics of effective content writingBasics of effective content writing
Basics of effective content writing
 
Writing a tech blog
Writing a tech blogWriting a tech blog
Writing a tech blog
 
MASTER THE TECHNIQUE AND TACTICS FOR EMAILCOPYWRITING .pdf
MASTER THE TECHNIQUE AND TACTICS FOR EMAILCOPYWRITING .pdfMASTER THE TECHNIQUE AND TACTICS FOR EMAILCOPYWRITING .pdf
MASTER THE TECHNIQUE AND TACTICS FOR EMAILCOPYWRITING .pdf
 
Email Copywriting 101 (1).pdf
Email Copywriting 101 (1).pdfEmail Copywriting 101 (1).pdf
Email Copywriting 101 (1).pdf
 
Email Copywriting 101 (1).pdf
Email Copywriting 101 (1).pdfEmail Copywriting 101 (1).pdf
Email Copywriting 101 (1).pdf
 
Email Copywriting 101 (1).pdf
Email Copywriting 101 (1).pdfEmail Copywriting 101 (1).pdf
Email Copywriting 101 (1).pdf
 
Email Copywriting
Email Copywriting Email Copywriting
Email Copywriting
 
Is Email Dead - or Did College Admissions Kill It?
Is Email Dead - or Did College Admissions Kill It?Is Email Dead - or Did College Admissions Kill It?
Is Email Dead - or Did College Admissions Kill It?
 
Effective writing, tips for Bloggers
Effective writing, tips for BloggersEffective writing, tips for Bloggers
Effective writing, tips for Bloggers
 
Secrets to Compelling Sales Emails
Secrets to Compelling Sales EmailsSecrets to Compelling Sales Emails
Secrets to Compelling Sales Emails
 
Content to Convert :: Part Deux / Putting Strategy into your Content Marketing
Content to Convert :: Part Deux / Putting Strategy into your Content MarketingContent to Convert :: Part Deux / Putting Strategy into your Content Marketing
Content to Convert :: Part Deux / Putting Strategy into your Content Marketing
 
How to create a lead magnet
How to create a lead magnetHow to create a lead magnet
How to create a lead magnet
 
Pitch Me: Nailing the outreach process
Pitch Me: Nailing the outreach processPitch Me: Nailing the outreach process
Pitch Me: Nailing the outreach process
 
Copywriting Tips
Copywriting TipsCopywriting Tips
Copywriting Tips
 
Olf2011
Olf2011Olf2011
Olf2011
 
Email Marketing Copywriting Strategies
Email Marketing Copywriting StrategiesEmail Marketing Copywriting Strategies
Email Marketing Copywriting Strategies
 

Plus de Bloomerang

0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdfBloomerang
 
How to Build a Fundraising Board- Darian Rodriguez Heyman 3-6-24.pdf
How to Build a Fundraising Board- Darian Rodriguez Heyman 3-6-24.pdfHow to Build a Fundraising Board- Darian Rodriguez Heyman 3-6-24.pdf
How to Build a Fundraising Board- Darian Rodriguez Heyman 3-6-24.pdfBloomerang
 
Donations and Pledges Part 2_BLG Build.pdf
Donations and Pledges Part 2_BLG Build.pdfDonations and Pledges Part 2_BLG Build.pdf
Donations and Pledges Part 2_BLG Build.pdfBloomerang
 
0306 - Nonprofit Success Slide Template.pdf
0306 - Nonprofit Success Slide Template.pdf0306 - Nonprofit Success Slide Template.pdf
0306 - Nonprofit Success Slide Template.pdfBloomerang
 
Donations and Pledges Part 1_BLG Build.pdf
Donations and Pledges Part 1_BLG Build.pdfDonations and Pledges Part 1_BLG Build.pdf
Donations and Pledges Part 1_BLG Build.pdfBloomerang
 
Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...
Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...
Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...Bloomerang
 
Kindful to Bloomerang Webinar slides .pdf
Kindful to Bloomerang Webinar slides .pdfKindful to Bloomerang Webinar slides .pdf
Kindful to Bloomerang Webinar slides .pdfBloomerang
 
Bloomerang - Get More Major Gifts From Donors Already Around You.pdf
Bloomerang - Get More Major Gifts From Donors Already Around You.pdfBloomerang - Get More Major Gifts From Donors Already Around You.pdf
Bloomerang - Get More Major Gifts From Donors Already Around You.pdfBloomerang
 
Bloomerang Fundraising Week02.26.2024.pdf
Bloomerang Fundraising Week02.26.2024.pdfBloomerang Fundraising Week02.26.2024.pdf
Bloomerang Fundraising Week02.26.2024.pdfBloomerang
 
02.22.2024 Email Options in Bloomerang.pdf
02.22.2024 Email Options in Bloomerang.pdf02.22.2024 Email Options in Bloomerang.pdf
02.22.2024 Email Options in Bloomerang.pdfBloomerang
 
Actionable Fundraising Planning - Slide Presentation.pptx.pdf
Actionable Fundraising Planning - Slide Presentation.pptx.pdfActionable Fundraising Planning - Slide Presentation.pptx.pdf
Actionable Fundraising Planning - Slide Presentation.pptx.pdfBloomerang
 
02.20 Webinar - Online Giving Trends.pdf
02.20 Webinar - Online Giving Trends.pdf02.20 Webinar - Online Giving Trends.pdf
02.20 Webinar - Online Giving Trends.pdfBloomerang
 
Communications Trends for Fundraising Success in 2024.pdf
Communications Trends for Fundraising Success in 2024.pdfCommunications Trends for Fundraising Success in 2024.pdf
Communications Trends for Fundraising Success in 2024.pdfBloomerang
 
Database Set Up Basics Bloomerang Academy
Database Set Up Basics Bloomerang AcademyDatabase Set Up Basics Bloomerang Academy
Database Set Up Basics Bloomerang AcademyBloomerang
 
Database Management.pdf
Database Management.pdfDatabase Management.pdf
Database Management.pdfBloomerang
 
Leading With Impact: Looking Ahead at 2024 Trends in Leadership
Leading With Impact: Looking Ahead at 2024 Trends in LeadershipLeading With Impact: Looking Ahead at 2024 Trends in Leadership
Leading With Impact: Looking Ahead at 2024 Trends in LeadershipBloomerang
 
Google & Yahoo's Email Update: Your Must-Do Checklist
Google & Yahoo's Email Update: Your Must-Do ChecklistGoogle & Yahoo's Email Update: Your Must-Do Checklist
Google & Yahoo's Email Update: Your Must-Do ChecklistBloomerang
 
2_7_24 NP Success_ Annual Reports.pdf
2_7_24 NP Success_ Annual Reports.pdf2_7_24 NP Success_ Annual Reports.pdf
2_7_24 NP Success_ Annual Reports.pdfBloomerang
 
Copy of PayPal Course - Academy Slide Deck 2024.pdf
Copy of PayPal Course - Academy Slide Deck 2024.pdfCopy of PayPal Course - Academy Slide Deck 2024.pdf
Copy of PayPal Course - Academy Slide Deck 2024.pdfBloomerang
 
Strategic Planning The PROCESS Handout 2024.pdf
Strategic Planning The PROCESS Handout 2024.pdfStrategic Planning The PROCESS Handout 2024.pdf
Strategic Planning The PROCESS Handout 2024.pdfBloomerang
 

Plus de Bloomerang (20)

0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf
 
How to Build a Fundraising Board- Darian Rodriguez Heyman 3-6-24.pdf
How to Build a Fundraising Board- Darian Rodriguez Heyman 3-6-24.pdfHow to Build a Fundraising Board- Darian Rodriguez Heyman 3-6-24.pdf
How to Build a Fundraising Board- Darian Rodriguez Heyman 3-6-24.pdf
 
Donations and Pledges Part 2_BLG Build.pdf
Donations and Pledges Part 2_BLG Build.pdfDonations and Pledges Part 2_BLG Build.pdf
Donations and Pledges Part 2_BLG Build.pdf
 
0306 - Nonprofit Success Slide Template.pdf
0306 - Nonprofit Success Slide Template.pdf0306 - Nonprofit Success Slide Template.pdf
0306 - Nonprofit Success Slide Template.pdf
 
Donations and Pledges Part 1_BLG Build.pdf
Donations and Pledges Part 1_BLG Build.pdfDonations and Pledges Part 1_BLG Build.pdf
Donations and Pledges Part 1_BLG Build.pdf
 
Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...
Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...
Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...
 
Kindful to Bloomerang Webinar slides .pdf
Kindful to Bloomerang Webinar slides .pdfKindful to Bloomerang Webinar slides .pdf
Kindful to Bloomerang Webinar slides .pdf
 
Bloomerang - Get More Major Gifts From Donors Already Around You.pdf
Bloomerang - Get More Major Gifts From Donors Already Around You.pdfBloomerang - Get More Major Gifts From Donors Already Around You.pdf
Bloomerang - Get More Major Gifts From Donors Already Around You.pdf
 
Bloomerang Fundraising Week02.26.2024.pdf
Bloomerang Fundraising Week02.26.2024.pdfBloomerang Fundraising Week02.26.2024.pdf
Bloomerang Fundraising Week02.26.2024.pdf
 
02.22.2024 Email Options in Bloomerang.pdf
02.22.2024 Email Options in Bloomerang.pdf02.22.2024 Email Options in Bloomerang.pdf
02.22.2024 Email Options in Bloomerang.pdf
 
Actionable Fundraising Planning - Slide Presentation.pptx.pdf
Actionable Fundraising Planning - Slide Presentation.pptx.pdfActionable Fundraising Planning - Slide Presentation.pptx.pdf
Actionable Fundraising Planning - Slide Presentation.pptx.pdf
 
02.20 Webinar - Online Giving Trends.pdf
02.20 Webinar - Online Giving Trends.pdf02.20 Webinar - Online Giving Trends.pdf
02.20 Webinar - Online Giving Trends.pdf
 
Communications Trends for Fundraising Success in 2024.pdf
Communications Trends for Fundraising Success in 2024.pdfCommunications Trends for Fundraising Success in 2024.pdf
Communications Trends for Fundraising Success in 2024.pdf
 
Database Set Up Basics Bloomerang Academy
Database Set Up Basics Bloomerang AcademyDatabase Set Up Basics Bloomerang Academy
Database Set Up Basics Bloomerang Academy
 
Database Management.pdf
Database Management.pdfDatabase Management.pdf
Database Management.pdf
 
Leading With Impact: Looking Ahead at 2024 Trends in Leadership
Leading With Impact: Looking Ahead at 2024 Trends in LeadershipLeading With Impact: Looking Ahead at 2024 Trends in Leadership
Leading With Impact: Looking Ahead at 2024 Trends in Leadership
 
Google & Yahoo's Email Update: Your Must-Do Checklist
Google & Yahoo's Email Update: Your Must-Do ChecklistGoogle & Yahoo's Email Update: Your Must-Do Checklist
Google & Yahoo's Email Update: Your Must-Do Checklist
 
2_7_24 NP Success_ Annual Reports.pdf
2_7_24 NP Success_ Annual Reports.pdf2_7_24 NP Success_ Annual Reports.pdf
2_7_24 NP Success_ Annual Reports.pdf
 
Copy of PayPal Course - Academy Slide Deck 2024.pdf
Copy of PayPal Course - Academy Slide Deck 2024.pdfCopy of PayPal Course - Academy Slide Deck 2024.pdf
Copy of PayPal Course - Academy Slide Deck 2024.pdf
 
Strategic Planning The PROCESS Handout 2024.pdf
Strategic Planning The PROCESS Handout 2024.pdfStrategic Planning The PROCESS Handout 2024.pdf
Strategic Planning The PROCESS Handout 2024.pdf
 

Dernier

Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsSafe Software
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesDavid Newbury
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 

Dernier (20)

Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
20150722 - AGV
20150722 - AGV20150722 - AGV
20150722 - AGV
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond Ontologies
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 

Customer Webinar - Email Best Practices

  • 2. Today, we’ll cover... ● Getting people to OPEN your email. ● Getting people to READ your email. ● Getting people to DO SOMETHING from your email.
  • 4. Don’t Look Spammy ● Avoid Spam Trigger words. ○ These can be surprising… ● Don’t use lots of exclamation points!!! I mean it!! ● Don’t use ALL CAPITALS. ● Balance your text-to-image ratio. (More on this later…) ● Send a test email to a spam checker, like mailtester.com
  • 5. Don’t Look Spammy ● Don’t paste content from Word. ● Do Not Paste Content from Word. ● DO NOT PASTE CONTENT FROM WORD! ● Word’s formatting is not good HTML. This can mess up your template AND possibly lead you to be flagged as spam.
  • 6. Subject Line Subject lines are to emails what envelopes are to direct mail pieces. ● Good subject lines are: ○ Clear ○ Brief ○ Interesting
  • 7. Clarifying Your Subject Line If the reader can’t tell what they’re going to get from reading your email, why would they spend their time reading it? Example: A Word from People for Puppies Better: 10 Ways You Can Save Puppies
  • 8. Keeping Your Subject Brief 50 characters is plenty, for most audiences. Example: 10 Ways You Can Save Puppies from the Plight of Parvovirus Better: 10 Ways You Can Save Puppies from Parvo
  • 9. Interesting Subject Lines ● ● ● ● Useful & Specific Urgent (but only when it really is!) Evoke Emotion Inspire Curiosity Example: Save Puppies from Parvo Better: Rescue 10 Puppies from Parvo This Month Better: Rescue 10 Puppies from Parvo in 5 minutes
  • 10. More on Interesting Subject Lines These items can be used with good results: ● Questions - What Do Puppies Need Most? ● Numbers - 5 Breeds Most in Danger from Parvo ● Violating Expectations - No Such Thing as a Vaccinated Dog Be careful - when in doubt, stick to clear and concise over clever and obscure.
  • 11. Subject Line Don’ts ● ALL CAPITALS ● Exclamation points!!! ● Words like “Free”, “Help”, “Percent Off”, and “Reminder” ● Using the same subject over and over ○ Instead of “November eNews”, think along the lines of “What are Puppies Thankful for this November?”
  • 12. Sender/From Line ● Use a work-related address ● Consistent, Known Sender Name ○ Include the org name first (e.g. People for Puppies, Kay Nine) ○ Be consistent on who is sending what type of messages to build familiarity with recipients ● Don’t use a “no reply” email address
  • 13. When You Send It ● Consider both Time and Day of the Week ● It can vary depending on your audience and your email’s contents. ● Research indicates: ○ Afternoon is better (get people on their lunch break!) ○ Weekdays perform better than weekends
  • 14. Getting People to Read It
  • 15. A Caveat... Getting people to read what you wrote is not always the most important thing… ...as long as they get your message and take the desired action. More on this later.
  • 16. Use the Right Amount of Text ● Less is More! ○ 750 words max. ○ Put in a snippet that links to full article on your site, like this email. ● Avoid large blocks of text. Break things up with images and headings.
  • 17. Use Images Correctly ● Never, ever, ever create an email that is one giant image. ● Set Image Description. ● Use smaller image files. ○ Jpeg Mini ○ Radical Image Optimization Tool (RIOT) ○ Smush.it or Kraken ● No more than 25% of your email should be images.
  • 18. Make it Purty ● Would you want to read these emails? Would you take them seriously if you did? ● Think of the colors and fonts in your email like putting together an outfit: ○ Pick ones that look good together. ○ Don’t have too much going on, or its distracting.
  • 19. Selecting Colors ● Lots of bright colors together can be garish, as can too many colors. ● Matching your organization’s brand. ○ ColorZilla plugin ○ Or, upload a screenshot to Image Color Picker ● Use a color visualization tool like Color Scheme Designer or Color Hexa
  • 20. Selecting Fonts ● Best to stick with fewer fonts - 2 max, one for headings and one for text, works well. ● Aim for readability ○ Sans-serif fonts for body text (Arial, Tahoma, Trebuchet, Verdana) ○ Serif fonts for headings (Georgia, Palatino, Times New Roman) ○ Dark font on light background ○ 10 point (13px) minimum (Pixel to Point Converter)
  • 21. Provide Good Content ● We could spend a whole hour (or several) on this! (And if there’s interest, we will!) ● Suffice it to say, if what you write isn’t relevant or interesting to your recipients, it will not get read.
  • 22. Getting People to DO Something
  • 23. Is reading the email enough? ● Sometimes, yes. If your goal is awareness or cultivation, then a reader opening the email and reading it is enough. ● But...how do you know they read it? ● Give them something to DO as a result - give them links!
  • 24. Using Links Well ● Link to related content on your site. ● Link to your donation page (yes, even in a Newsletter). ● The links should make sense and be useful don’t put random links in just to have some.
  • 25. Formatting Links ● Make them stand out from the other content. ○ ○ ○ ○ Bold, underline, a different color. Don’t use the same formatting elsewhere. Avoid underlining non-link text. Blur your eyes - can you still locate the links? ● Don’t use generic phrases like “Click Here”. Link to text that indicates what the reader will get from the link. ○ Bad: Click here for info on Parvo virus… ○ Good: Parvo virus can be deadly for...
  • 26. Formatting Links ● Make the link text just a few words - 2-5 max. ● Set a Title on your links! ● Make sure the link goes to where it should go, and the page is not broken!
  • 27. Link tracking ● Link tracking occurs automatically in Bloomerang. ● Check to see which links get clicked - that can drive what links you use in the future.