There are now more cell phones than toothbrushes, and as of 2013, smartphones surpassed regular phone sales. But what are the implications for your nonprofit, and how can you craft a mobile impact strategy to advance your programs, fundraising, and work overall? Join us for a quick, FREE primer and leave with a checklist of the most important tips and tools for your cause.
Learning Objectives:
Quick, effective, and practical primer on all aspects of mobile for good: its applications for nonprofits; how to effectively launch your mobile presence; and tips and tools for implementation. Specific insights include
Why mobile presents a huge opportunity for any nonprofit
Planning for success and tips for building a mobile website, apps, text to donate campaigns, social media integration, and analyzing & optimizing campaigns
Tips for maximizing mobile fundraising
Time will be given for a lively Q&A session.
1. Mobile Impact 101:
Taking Your Cause Mobile
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7/2/14
1pm EDT
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Darian Rodriguez Heyman
2. Your Presenter
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Darian Rodriguez Heyman
BetterWorld Wireless
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Darian is the former E.D. of Craigslist Foundation, Co-‐
Founder of Social Media for Nonprofits, the only
conference series devoted to social media for social
good, and the best-‐selling author of Nonprofit
Management 101 (Jossey-‐Bass).
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He currently serves as Co-‐Founder & Chief
Development Officer of BetterWorld Wireless, which
serves U.S. nonprofits with calling, texting, and data
plans powered by Sprint, and donates a free phone
or tablet to women and girls in need for every
customer.
12. @dheyman
Planning for Success
Mobile Matrix™ Staff Donors Volunteers Clients The Public
Revenue
Efficiency
Communication
Service
Form Follows Function
14. @dheyman
• Mobile Websites
• Text to Donate
• Mobile Apps
• Social Media Integration
• Staffing Considerations
• Mobile Analytics
Getting Off the Ground
16. @dheyman
• 2013: Smartphone Sales Tip
• Step One: Benchmark Current Traffic
• Step Two: Mobile Detection
– Link to Full Website
• The Party Already Started
• Cross-Platform Integration is Key
Mobile Websites
17. @dheyman
• Accessible via Any Browser
• Real-Time, Recurring Gifts
• Possible CRM Integration
• GPS Integration
• QR Codes Feed Traffic
Mobile Websites
21. @dheyman
• User Friendly & Simple
• Minimum $5 - $10 Donations
• No Recurring Gifts
• 30 – 90 Day Wait
• Mobile Revenue ~5%, But Doubling
Text To Donate
22. @dheyman
• Website 1st
; App 2nd
• Marketing & Approval Are Key
• Cross-Device Development
– Android, Apple, Windows
• Real-Time, Recurring Gifts
• CRM Integration
• Plan on Updates
Mobile Apps
23. @dheyman
• Ensure Content is Easily
Sharable via Mobile
• Post Mobile-Friendly Links
• Make Sure Pinned Posts Are
Mobile Relevant
Social Media Integration
30. @dheyman
• Focus on Adding Value to Searchers
• Remember the 2 Second Rule
• Donate Buttons: Top & Bottom
• K.I.S.S., Esp. Donations: 1 Call to Action
• Photos & Videos Rule (Beware Text)
• Be Generous with White Space
Mobile Impact 101
31. @dheyman
• Limit Scrolling w/ Expansions
• BIG Buttons: 30x30 Pixels+
• Space Out Hyperlinks
• Google Analytics’ Mobile Perf. Report
• Leverage QR Codes at Events
• Preview Emails on Mobile
– Tues/Weds/Thurs 11am/2pm
Mobile Impact 101
41. !
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July Webinars:
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Susan Black, CFRE
Help! They Want Me To Fundraise!
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Mazarine Treyz
Getting More People To Open Your eNewsletter
https://bloomerang.co/resources/webinars