Storytelling in 2016 - 5 Things Your Nonprofit Should Do Differently
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https://bloomerang.co/resources/webinars/ Did your organization tell stories in 2015? Did you get the result you hoped for? Now that it's January, it's time for a fresh start to storytelling. In this webinar, Vanessa Chase will cover the five things that nonprofit organizations should be doing differently when it comes to non-profit storytelling. You'll learn about the best opportunities for storytelling, plus easy strategies that your organization can take advantage of in 2016. Learning objectives: - Understanding the most common mistakes non-profits make when telling a story - Learn about opportunities for digital storytelling that can impact your fundraising bottom line - Get answers to your storytelling questions
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Storytelling in 2016 - 5 Things Your Nonprofit Should Do Differently
- 1. Storytelling in 2016 -‐ 5 Things Your Nonprofit Should Do Differently 1/21/16 1pm Eastern The presentation will begin shortly.
- 2. 3 This presentation is being recorded! The recording and slides will be emailed to you. Please chat in any questions for our guest. We will answer them in the formal Q&A session at the end of the presentation. Follow along on Twitter with #Bloomerang @BloomerangTech. For best audio quality, dial in by phone. (check your email for dial-‐in info from ReadyTalk) Before we get started »
- 4. 3 Our guest presenter » Vanessa Chase Lockshin Founder, The Storytelling Non-Profit International non-profit consultant, thought leader, trainer, and speaker. Provides consulting, training, and coaching to non-profits around the world, and has helped organizations raise over $10 million. Co-founder of Stewardship School and Board Chair of Women Against Violence Against Women. @VanessaEChase
- 5. Storytelling in 2016 5 Things Your Nonprofit Should do Differently Presented by Vanessa Chase of The Storytelling Non-Profit - and - Bloomerang
- 6. Question for You Did you tell stories in 2015? How did it go?
- 7. What You’ll Learn • The most common storytelling mistakes • 5 strategies for storytelling in 2016 • Tips for telling great stories • Answers to your questions
- 8. MY STORY President of TheStorytellingNonprofit.com Co-Founder of Stewardship School Has raised $10 million and counting Speaker: Association of Fundraising Professionals, Association of Donor Relations Professionals, Council for Advancement and Support of Education, Net Squared and BBCON Clients: A Rocha Canada, Wagner Hills Farm Society, Hope for the Nations, Union Gospel Mission, Cancer Care Connection, BC Children’s Hospital Foundation
- 9. Question for You When you tell donors a story, what result(s) do you hope to get?
- 11. Mistake #1 The story does not convey a need
- 12. Mistake #2 The donor is not the hero of the story
- 13. Mistake #3 No call to action
- 14. 5 Strategies for 2016
- 15. #1 Tell the Story More Than Once The OrganizationNot everyone will see every thing you post Tell the story multiple times, in several places Measure your results
- 16. #2 Don’t Forget About Stewardship! The Organization Stewardship content matters Tell stories in thank you letters, newsletters, and stewardship reports Show how the gift was used. Highlight donor impact
- 18. #3 Leverage the News Cycle The Organization A sweet spot is to connect your issue to what’s top of mind for donors Highlight the issue in the community and how your organization is addressing it Think about tapping into the emotions that people feel
- 19. #3 Leverage the News Cycle The Organization
- 20. #4 Tailor the Story Based on Giving The Organization Segmentation provides a personalized experience for donors How can you tailor your content based on how donors give?
- 21. #5 Let Donors Tell Their Stories The OrganizationCreate opportunities for donors to tell their stories Develop a robust donor community through story Make donors feel seen and heard
- 22. #5 Let Donors Tell Their Stories The Organization
- 23. A Few More Tips Collect stories on an on-going basis Strategically think about your fundraising plan and which stories will complement it Remember: storytelling is about showing Start by telling your own stories
- 24. QUESTIONS?
- 25. The Storytelling Non-Profit Virtual Conference FREE Online Conference February 10 to 12, 2016 Sponsored by: Register: www.TheStorytellingNonprofit-Conference.com
- 27. https://bloomerang.co/resources •Nonprofit Wrap-‐Up •Bloomerang TV •Bloomies •Daily blog post •Weekly webinars •Downloadables
- 28. Our next free webinar » The 7 Pillars of a Successful Major Gift Program Thursday, January 28th - 1:00pm Eastern Jeff Schreifels https://bloomerang.co/resources/webinars