A week in the life of an agency CEO by Kate Cooper

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Kate Cooper, CEO of Bloom Worldwide, talks us through her typical week and provides insight into what it's like to be an agency CEO.

Business Économie & finance

A week in the
life of an agency
CEO
#MyBloom

www.bloomworldwide.com
About
Kate Cooper
Iam currentlyCEOofBloom
Worldwide.

Iliketothinkthatwhatseparatesme
frommanyofmypeersisthat,whilst
operatingatboardlevelformuchofmy
career, Iworkhardtoremaincloseto
thedigitalindustrywithmyﬁnger
ﬁrmlyonthepulseofdevelopmentsin
technologyandhowthiscanaffect
socialstrategyinparticular.

Mycareerhighlightsinclude(asidefrom
foundingBloom)havingtimespentas
HeadofSocialMediafortheCabinet
OfﬁceandasCommercialDirectorat
AMV.
#MyBloom

www.bloomworldwide.com
Monday
My check-in day
MostofMondayisspentinmeetings
withkeystakeholdersinour
business.

TodayIammeetingwithmy
managementboardtodiscussKPIs
forthenextquarter,focusedon
Bloom’sownmarketingeffortswith
anewwebsitelaunchandspeaking
withjournalistsabouthaving
recentlybeenrankedtheUK’s5th
bestindependent agencyinthe
DrumIndependentAgencyCensus.
#MyBloom

www.bloomworldwide.com
Tuesday
On-sitewithclients
ImakesureIspendatleastoneday
aweekon-sitewithclientsand
todayIaminBrussels.
My meetingscheduleincludes
planningwithmarketing,
organisingasocialmedia
conference,negotiatingwith
procurementandlaunchingan
employeeengagement
programmeonTwitterbypushing
thebuttonontheﬁrsttweetwith
theMarketingDirector.
#MyBloom

www.bloomworldwide.com
Wednesday
Mypresentationday
MostweeksIamleadinglarge
scalepresentationsforclientsor
onbehalfofBloom.

TodayIampresentingatwohour
slotataclientboardmeetingon
thebusinesscaseforincreased
investmentinsocialmedia(and
yesIam8.5monthspregnant!).
#MyBloom

www.bloomworldwide.com
Thursday
My planning day
Wechampion30|60|90planning
atBloommakingsurewetake
careofthenowwhilstalso
lookingtothefutureandtodayis
aplanningdayforme.
Projectsinthepipelineatthe
momentincludedesigninganew
CRMsystem, integrated
marketingstrategyforBloomand
campaignsasaresultoftwonew
clientwins.
Ohandparticipatingin
#GlobalSelﬁeday.
#MyBloom

www.bloomworldwide.com
Friday
My doing day
MostFridaysIaimtoclearmy
diaryofmeetingsandgetmy
headdownandgetsomedoing
done.

TodayIamhandsonindesigning
aclient’sdigitaltransformation
strategyaswellasreviewing
somecuttingedgeattribution
modelworkwehavedeveloped
foraclientinLondon.
#MyBloom

www.bloomworldwide.com
Wheneverit’spossible,Itryto
leadbyexamplewithwork/life
balanceattheweekendandenjoy
timewithfamily,friendsandthe
animalsonmysmallholdingin
WestSussex.Oursixchickens,
twodogs,cat,twopigsand
potagerkeepmebusymost
weekends.
It’s the WEEKEND!
#MyBloom

About Bloom
BloomWorldwideisaninsight-drivendigital
agencyspecialisinginsocialmedia,searchand
content.

Insight-drivendigital>betterresults
ClientswhobeneﬁtfromthisapproachincludeToyota
across31countriesinEurope,WileyBlackwellglobally
andButlinsintheUK.
#MyBloom

Connect with
Kate
#MyBloom
www.linkedin.com/in/katecooper
@kate_cooper
www.bloomworldwide.com
@bloomworldwide

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A week in the life of an agency CEO by Kate Cooper

1. A week in the life of an agency CEO #MyBloom

2. www.bloomworldwide.com About Kate Cooper Iam currentlyCEOofBloom Worldwide. Iliketothinkthatwhatseparatesme frommanyofmypeersisthat,whilst operatingatboardlevelformuchofmy career, Iworkhardtoremaincloseto thedigitalindustrywithmyfinger firmlyonthepulseofdevelopmentsin technologyandhowthiscanaffect socialstrategyinparticular. Mycareerhighlightsinclude(asidefrom foundingBloom)havingtimespentas HeadofSocialMediafortheCabinet OfficeandasCommercialDirectorat AMV. #MyBloom

3. www.bloomworldwide.com Monday My check-in day MostofMondayisspentinmeetings withkeystakeholdersinour business. TodayIammeetingwithmy managementboardtodiscussKPIs forthenextquarter,focusedon Bloom’sownmarketingeffortswith anewwebsitelaunchandspeaking withjournalistsabouthaving recentlybeenrankedtheUK’s5th bestindependent agencyinthe DrumIndependentAgencyCensus. #MyBloom

4. www.bloomworldwide.com Tuesday On-sitewithclients ImakesureIspendatleastoneday aweekon-sitewithclientsand todayIaminBrussels. My meetingscheduleincludes planningwithmarketing, organisingasocialmedia conference,negotiatingwith procurementandlaunchingan employeeengagement programmeonTwitterbypushing thebuttonontheﬁrsttweetwith theMarketingDirector. #MyBloom

5. www.bloomworldwide.com Wednesday Mypresentationday MostweeksIamleadinglarge scalepresentationsforclientsor onbehalfofBloom. TodayIampresentingatwohour slotataclientboardmeetingon thebusinesscaseforincreased investmentinsocialmedia(and yesIam8.5monthspregnant!). #MyBloom

6. www.bloomworldwide.com Thursday My planning day Wechampion30|60|90planning atBloommakingsurewetake careofthenowwhilstalso lookingtothefutureandtodayis aplanningdayforme. Projectsinthepipelineatthe momentincludedesigninganew CRMsystem, integrated marketingstrategyforBloomand campaignsasaresultoftwonew clientwins. Ohandparticipatingin #GlobalSelﬁeday. #MyBloom

7. www.bloomworldwide.com Friday My doing day MostFridaysIaimtoclearmy diaryofmeetingsandgetmy headdownandgetsomedoing done. TodayIamhandsonindesigning aclient’sdigitaltransformation strategyaswellasreviewing somecuttingedgeattribution modelworkwehavedeveloped foraclientinLondon. #MyBloom

8. www.bloomworldwide.com Wheneverit’spossible,Itryto leadbyexamplewithwork/life balanceattheweekendandenjoy timewithfamily,friendsandthe animalsonmysmallholdingin WestSussex.Oursixchickens, twodogs,cat,twopigsand potagerkeepmebusymost weekends. It’s the WEEKEND! #MyBloom

9. About Bloom BloomWorldwideisaninsight-drivendigital agencyspecialisinginsocialmedia,searchand content. Insight-drivendigital>betterresults ClientswhobeneﬁtfromthisapproachincludeToyota across31countriesinEurope,WileyBlackwellglobally andButlinsintheUK. #MyBloom

10. Connect with Kate #MyBloom www.linkedin.com/in/katecooper @kate_cooper www.bloomworldwide.com @bloomworldwide