INSIGHT Using social and digital data to provide valuable business intelligence specifically designed to drive your actions: Understand your social media performance against your core competitors Understand who your online audience is, their digital habits & behaviors and what platforms they use To know what your online audience is saying about your brand and identify the key topics of conversation

1. Insight | People | Results
INSIGHT
Using social and digital data to provide valuable business intelligence specifically designed to drive your actions:
1.
Understand your social media performance against your core competitors
2.
Understand who your online audience is, their digital habits & behaviors and what platforms they use
3.
To know what your online audience is saying about your brand and identify the key topics of conversation
4.
Understand what content to use that will better engage with your audiences.
WWW.BLOOMWORLDWIDE.COM

2. Insight from social data
Using social and digital data to provide valuable business intelligence specifically designed to drive actions in
your business. Here’s 5 ways BLOOM can provide valuable insight for your business
Competitor Benchmarking
Report
Socialgraphics Audience
Profiling Report
• Benchmark your social media performance against three
competitors to identify opportunities, threats and gaps for
achieving competitive advantage in social.
• Map your target audience’s social and digital habits to tailor
your activities to the needs and behaviours of key audiences.
Social Conversation Analysis
• Analysis of brand, product and topic area online
conversations. Identify risks, opportunities and tailor your
message for increased impact.
Platform & Content Audit
• Exploring your social platform and content universe,
identifying ways to optimise existing platforms, new
platforms and ways to achieve increased cut-through by
activating rich content effectively.
Online Influencer Mapping
• Find individuals who are influential in your target sector and
understand how to engage them to meet your objectives.
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3. Competitor Benchmarking Report
A detailed analysis of your competitors specifically focused on benchmarking your performance, identifying the
key opportunities and threats you face in Social Media and enabling target setting and ongoing measurement.
Competitor
Social Assets
Competitor
Conversations
Competitor
Social
Audiences
A detailed benchmarking analysis
of your competitors social media
presences enabling you to
benchmark performance and set
targets and a measurement
framework for future activities.
A detailed analysis of
conversation around your
competitors online enabling you
to identify what works in igniting
core and conquest audience
interest.
A detailed analysis of your
competitors audiences
specifically focusing on their
Social Media activities,
motivations and what activates
them.
Process includes social asset
audit, gap analysis benchmarking
SWOT analysis
Process includes conversation
analysis, opportunities mapping,
recommendations for content
planning.
Process includes Persona
Identification, Persona Mapping
including digital footprint
scoping, Social Media Customer
Journey Scoping and Key
Influencer Identification
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4. Socialgraphics Audience Report
A highly visual report linking your core target demographic with their social media and
digital habits enabling you to identify the best way to activate them via social media.
Socialgraphic
Profiling
Based upon your core
demographic profile,
we will map your
audiences social media
and digital habits using
current social media
data including
motivations and
behaviours, social
platforms, penetration
and usage, device.
Written
Report
Infographic
A report written in
powerpoint for ease of
sharing internally to
key stakeholders.
For clients keen to
communicate
socialgraphic data for
multiple audience
profiles to stakeholders
across your business
we will turn the report
into an intuitive, easy
to understand
infographic.
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5. Conversation Analysis Report
Analysis of brand, product and topic area online conversations. Identify risks,
opportunities and tailor your message for increased impact.
Demographic
Breakdown
Platform
Breakdown
Conversational
Themes
A detailed analysis
of the
demographic
profile of people
talking about your
brand/product
and comparative
analysis of the
demographics of
2 competitors
Platforms covered
include All
accessible social
spaces with focus
on Twitter,
forums, blogs,
Facebook,
YouTube.
A detailed analysis
of conversational
themes around
your brand/
product including
positive/negative
topics, content
shared.
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6. Platform & content audit
Exploring your social platform and content universe, identifying ways to optimise existing platforms, new
platforms and ways to achieve increased cut-through by activating rich content effectively.
Platform audit
An audit of your owned
social media platforms and
comparative analysis of
competitor presence. Gap
analysis to identify
potential opportunities.
Optimisation analysis to
identify ways to make your
social media platforms
work even harder.
Content audit
Strategic
recommendations
An audit of online content
linked to your brand – both
branded and user
generated content.
Identification of
opportunities for new
content themes and topics
using the shared interest
model. Analysis of ways to
optimise share ability of
your content
Invaluable output from
analysis in the form of
strategic recommendations
report providing ways to
make your social media
presence work harder to
meet your objectives.
Including platforms you
should add to your owned
portfolio, techniques for
optimisation and content
themes to drive reach and
engagement.
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7. Online influencer mapping
Find individuals who are influential in your target sector and understand how to engage
them to meet your objectives.
Influencer map (data visualisation)
Full data set including links and scores – list of proposed influencers
classified by type, topic and brand sentiment
Influencer engagement strategy
List of proposed influencers
Measurement scorecard
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8. Get in touch
Lianne Crosby-Mathews – lianne@bloomworldwide.com
Annabel Wetton – annabel@bloomworldwide.com
www.bloomworldwide.com
#bloomworldwide
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