This new year will bring about a few changes to the world of online marketing. One of the most evident will be that of mobile marketing. According to Google, majority of online users check social media and do their shopping on-the-go, which is why having a responsive, user-friendly web design is something you want to invest in.

2. This new year will bring about a few
changes to the world of online marketing.
One of the most evident will be that
of mobile marketing. According to Google,
majority of online users check social
media and do their shopping on-the-go,
which is why having a responsive, user-
friendly web design is something you
want to invest in.

3. Here are 7 principles of mobile web design to
keep in mind:
1. Make Menus Simple and Concise
Since mobile devices and tablets are generally
smaller than desktops, your tabs will have to
adjust in size and quantity. Menus on mobile
should be narrowed down to have a high-level
overview of your categories, making it easier for
your visitors to filter out what their looking for
much quicker.
Ideally, menus should have only 5-6 items and 2
sub-menus, if needed.

4. 2. Simplify Forms
Filling up contact forms may be a bit of a chore when
doing so on a small screen. On mobile, only ask for the
most important information to keep the number of
field to a minimum.
Aside from this, make your form convenient by not
requiring too much input from your user’s end. Utilize
dropdowns, buttons, checkboxes, calendars, and also
autofill for returning customers.
3. Don’t Forget CTAs
Calls-to-action are important for any web design, but
on mobile, they are especially essential. Compared to
visitors on desktop, those on mobile have more of an
idea as to why they are on your site so be sure to guide
them through by strategically placing our CTAs.
Ideally, they should be seen without having to scroll
down and designed with contrasting colors to make
them stand out. Make it clear what the offer is and
how they can avail of it.

5. It also helps when you offer a visual to go with
your short description and other important
information. This way, users can have an easier
time finding the product they want without
having to scroll through too much text.
5. Be Easy To Contact
It is important to be quickly contacted because it
is an essential factor to your overall customer
service. Especially with an ecommerce site,
resolving any issues or questions your users may
have as quickly as possible is best. A click-to-call
button along with contact information should be
displayed strategically and not hidden in sub
pages.
Having FAQs pages provides the users with
answers to questions they may have without
having to contact you or wait on your response.
It is also helpful to embed a Google Map of your
location, allowing them to search for directions
and have little to no trouble finding you.
4. Provide Filter Options
Like mentioned before, mobile visitors
already have an agenda when browsing
through your website. This is why it is
important to provide filter options to
sort out the results they want to see
most (example. Price, relevance, top
sellers, etc.)

6. 6. Rule of Thumb
For sites that aren’t responsive, the most common
complaint is that the buttons are too small to click and
the text is hard to read. What is best about responsive
design is there is no need for zooming in/ out to be able
to read content or click on links. Make sure your site’s
buttons are large enough to be clicked on and that there
is enough space in between links to be able to choose
the right one.
The minimum tap area to accommodate a user’s thumb
should be 44px by 44px.
7. Time Is Precious
Time and time again, we stress the fact that consumers’
attention spans are getting shorter – especially mobile
users. Many of them are accessing websites on the go so
it is important to not leave them waiting around too
long, ideally loading pages in 4 seconds or less. To
prevent unhappy visitors, your entire site’s size should
be kept under 1MB and use visual graphics wisely since
these make loading time even slower.
Another way of saving your users some
time is by avoiding pop-ups. Oftentimes,
the box to close them out is too small
that users have to zoom in, getting in the
way of high-quality user experience.

7. To Your Best Online!
Ingrid Gee, Internet Marketing Consultant. Blue
Dress® Marketing, an Internet Marketing Company
headquartered in Knoxville, TN. Internet Marketing
Developed, Implemented and Managed to Full
Circle! Organic Internet Search Engine Guru. Turn
Key Internet Optimization Programs Placing You
Everywhere and Anywhere You Need to Be Online®
ingrid@bluedressinc.com
865-951-5887