The power of Internet Marketing through LinkedIn can be identified through LinkedIn’s own figures, the professional networking site has in excess of 277 million members worldwide and growing, over 115 million of whom are located in English-speaking countries. Naturally, the first thing that comes to a business owner’s mind when seeing that number is the huge potential customer base it might offer. Till next time, Ingrid Gee, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online® ingrid@bluedressinc.me 865-951-5887

1. The power of Online
Marketing through
LinkedIn

2. The power of Internet Marketing through LinkedIn
can be identified through LinkedIn’s own figures, the
professional networking site has in excess of 277
million members worldwide and growing, over 115
million of whom are located in English-speaking
countries.

3. 5 ways on how you can use
LinkedIn to boost your business:
1. Increase Your Presence In The
Industry
By participating in LinkedIn Groups that are relevant
to your business, you expand that awareness well
beyond your customer base, or even beyond the
region that your business serves.

4. 2. Establish Yourself As A
Genuine Resource
Linkedin Members – both industry peers and
prospective customers – expect to find the answers to
the questions they have and solutions to the
problems they encounter among the comments and
postings offered by their fellow group members.
What many members of the groups fail to realize is
that a very small percentage of group members
actually post to the groups.

5. 3. Learn About New Technologies
And Practices
Suppliers of new ideas and products are eager to
inform prospective customers about their latest
offerings. One of the best places to find out about
those breakthroughs is from the people who actually
have hands-on experience with the emerging
technologies – both developers and end users. As a
result, by keeping abreast of discussions on the
Linkedin groups, you’re likely to hear about a product
or practice long before you get a press release.

6. 4. Solve Your Business Challenges
(without having to reinvent the wheel
every time)
Businesses that are first to apply new technologies
and practices serve to work out problems that occur,
and are typically quite verbal in their descriptions of
successes and challenges they faced during the
implementation of a new product or process.
We all know that businesses figure out workarounds
for problems they face, and discover ways to improve
how products work. These workarounds and process
revisions often become the topics of discussions
among peers on a LinkedIn group, thereby providing
all members the solutions that their peers have come
up with.

7. 5. Find New Sources Of
Business Capital
By participating in group discussions on LinkedIn, you
build relationships with people in your field. Once
you’ve established your business as a viable, growing
concern, you’ll find that investors are increasingly
open to the idea of providing working capital to help
your business grow. You might also discover that
establishing a relationship with an industry leader –
either as an affiliate, a partner, or a franchisee – can
provide you with both capital and access to
additional products or services.