SXSW, which kicked off March 6, has taken the internet marketing world by storm. Started almost 30 years ago as a small showcase featuring up-and-coming bands and artists, SXSW has shown the world what internet marketing can do for a brand. Till next time, Ingrid Gee, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online® ingrid@bluedressinc.me 865-951-5887

1. What SXSW teaches us
about internet marketing

2. SXSW, which kicked off March 6,
has taken the internet marketing world by storm. Started almost
30 years ago as a small showcase featuring up-and-coming
bands and artists, SXSW has shown the world what internet
marketing can do for a brand.

3. Think Outside the Box
SXSW is the largest music festival of its kind in the world, with
more than 2000 performers and bands playing at more than 100
venues across Austin, Texas. SXSW has for years successfully
used various social media channels to promote the artists at the
festival including its official YouTube Channel.

4. Emerging media gives your brand the
chance to “think outside the box.”
You no longer are limited to radio or TV spots, or direct mail
pieces or even ads in the Sunday paper. Create your own
interactive experience. It’s easy to use social media to create
interactive campaigns that will showcase your brand to the
world.

5. Go Big or Go Home
SXSW has evolved from a simple new music showcase to an
interactive, multi-media, performance art event that provides a
wow experience to attendees. You can do the same with your
brand. Think BIG. And remember, big doesn’t have to mean
expensive, especially with the myriad social media tools
available to you. No one’s going to remember the ordinary. Take
an unexpected approach to promoting your brand and
campaign.

6. Create Brand Loyalists
Arguably, word-of-mouth is the best form of publicity. The
evolution of social media has put word-of-mouth on steroids.
SXSW has done an excellent job of creating a user experience
that connects with fans across the globe.

7. You may not be a multi-media performance
festival, but that doesn’t mean you can’t
create and cultivate your own brand loyalists.
Devise your plan, use social media to execute it, and then step
back and let your audience do the rest of the work. Many a new
brand has created loyalists at SXSW using such social media sites
as Twitter, Foursquare and GroupMe, thanks to social media
word-of-mouth arising from interactive festival attendees.

8. There are millions of music festivals across the world, but
none as invigorating and talked about as SXSW. While other
brands may have considered using social media to increase
awareness, SXSW has taken social media by the proverbial
horns and run with it – at a fraction of the cost of traditional
advertising methods. Take a lesson from SXSW and use social
media to set the stage for your brand.
Build Your Brand