Presentation I held at EuroPCom 2012, Brussels, Oct 17th

1. how EUROPE
could

2. become

3. a

4. brand
christian@bluemelhuber.de
A 3X3 of Euro-Branding
More ore less Radical IDEAS FOR communication...

5. what

6. brand s

7. are

8. for
porn
brands as
brands ideas that brands as
as compensation „frame” an
love as

9. compensation

10. for offering PLATFORMS
a

11. liquid

12. ,

13. hypermodernity
where

14. people

15. meet

16. play

17. EUROPE WHY

18. NOT

19. A...
its

20. the

21. people,

22. stupid
people

23. fulfil

24. brand

25. promises
a

26. postive

27. story
instead

28. of

29. negative
attributions
PLATFORM
compensation
cultural instrumental AVANT- idea
identities GARDE
hrough
narrative
E urope

30. compenasates

31. t quality
its

32. size

33. first
three suggestion
Do not e xpect t oo much
Its

34. difficult

35. to

36. brand

37. Europe.

38. To

39. communicate

40. an

41. „European

42. Dream“.

43.
Europe´s weapon is -- according to M Leonard -- the law.
Make

44. the

45. standards

46. „sexy“.
Make

47. people

48. believe

49. that

50. the

51. Godzilla-Motto

52. is

53. true

54. for

55. Europe:

56.
Size matters.
regions
Its

57. a

58. different

59. story

60. for

61. the
They

62. are

63. perceived

64. as

65. cultural

66. identity.

67. They

68. are

69. emotional.
They

70. could

71. be

72. „love

73. brands“

74. that

75. are

76. perceived

77. via experiences

78. second
three suggestion
experiences make

79. the

80. brand

81. vivid

82. and

83. credible
Brands

84. are

85. perceived

86. via/through
brand representatives
Ol bra nds h ave a
Co
« FACE» Its

87. about People
who

88. communicate

89. and

90. fulfil

91. the

92. brands

93. promise
...

94. and

95. about ART and DESIGN

96. EUROPE could

97. be

98. built!
a

99. strong Citizen BRAND
BUT IT COM ES WITH E PRICE TAG!
A ND THIS IS... Germany
Belgium, Bulgaria,
AND EVEN France

100. hird
tthree suggestion
NATION
GET RID OF... STATES
strong STUCK strong
ReGsmall is io ns IN THE
MIDDLE EUROPE
small is
cultura l instru-
beautiful
identity mental SIZE MATTERS!
identity

101. THANK YOU! elhuber.de
Christian@bluem
Those

102. slides

103. do

104. not

105. mirror

106. (the

107. story

108. of)

109. my

110. presentation.
The

111. slides

112. only

113. serve

114. as

115. a

116. visual

117. reminder