16 Things to Do to Get your Website to the Top of Google

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Clayton Wehner

This presentation outlines 16 things that you should do if you want your website to capture the No. 1 ranking in Google

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The 16 things to do to get your website to the top of Google Clayton Wehner This presentation can be found at: http://www.bluetrainenterprises.com.au/schmooze

What is a search engine? ,[object Object],[object Object],[object Object]

The big three search engines in Australia are…

About Google ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why is important to optimise for Google? ,[object Object],[object Object],[object Object],[object Object]

Don’t settle for second best… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Are you in Google? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Are you awake – pop quiz, hot shot… ,[object Object],[object Object],[object Object],[object Object],[object Object]

#1: Undergo a mind-shift ,[object Object],[object Object],[object Object],[object Object]

#2: Add great content regularly ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

#3: Choose the right keywords ,[object Object],[object Object],[object Object]

Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Keyword Advice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

#4: Employ the 2-click rule ,[object Object],[object Object],[object Object],[object Object],[object Object]

#5: Unique, descriptive TITLE tags ,[object Object],[object Object],[object Object],[object Object],[object Object]

This is where the TITLE tag appears in your browser

#6: DESCRIPTION & KEYWORDS tags ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

#7: Optimise the BODY text ,[object Object],[object Object],[object Object]

#8: Include keywords in URLs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

#9: Use HEADING tags ,[object Object],[object Object],[object Object]

#10: Keywords in link anchor text ,[object Object],[object Object],[object Object],[object Object]

#11: Get great inbound links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

#12: Get listed in directories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

#13: Employ social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

#14: Embrace Google tools ,[object Object],[object Object],[object Object],[object Object]

#15: Techie stuff ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

#16: Things NOT to do ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A final thought ,[object Object],[object Object],[object Object],[object Object]

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