How to use a Blog to Market your Business

How to use a Blog to market your business Clayton Wehner This presentation can be found at: http://www.bluetrainenterprises.com.au/blogworkshop

What we’re gunna cover today…the scope ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommended Reading ,[object Object]

The Who, What, Where, When, Why of Blogs

Blogs in plain English… ,[object Object]

What is a blog? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Some facts about blogs ,[object Object],[object Object],[object Object]

Evolution of the web ,[object Object],[object Object],[object Object]

Social Media and Blogging ,[object Object],[object Object],[object Object]

Are you awake – pop quiz, hot shot… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why blog? ,[object Object],[object Object],[object Object]

But effective blogging is not easy… ,[object Object],[object Object],[object Object],[object Object],[object Object]

If you can’t blog yourself… ,[object Object],[object Object]

Who blogs? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The world’s most popular blogs… http://technorati.com/blogs/top100

The Huffington Post – 22 million unique visitors each month

Others that you might have heard of… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Before you start… ,[object Object],[object Object],[object Object],[object Object]

POST Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

For aspiring, self-employed bloggers… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Blogging Software ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Wordpress.com – www.wordpress.com

Wordpress.org – www.wordpress.org

Hosted versus self-hosted ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommendation ,[object Object],[object Object],[object Object]

Let’s start a blog now… ,[object Object],[object Object]

‘ Pimping’ your blog - Wordpress

Widgets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Plugins ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Design ,[object Object],[object Object],[object Object],[object Object]

Guiding principles ,[object Object],[object Object],[object Object],[object Object]

Post guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Title guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Body text guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

20 types of blog post ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Fundamental stuff ,[object Object],[object Object],[object Object],[object Object],[object Object]

‘ Link Bait’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search engine optimisation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Technorati – ‘claim’ your blog

Feedburner ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key Performance Indicators ,[object Object],[object Object],[object Object],[object Object],[object Object]

Ways to measure success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Are blogs a good bet for business? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Will I make money? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ways you can make money ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Success factors ,[object Object],[object Object],[object Object],[object Object],[object Object]

The End ,[object Object],[object Object]

How to use a Blog to Market your Business

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How to use a Blog to Market your Business