Learn how Redmond based Schakra are using BlueVia to add great functionality and unlock new revenue streams

1. GoGoStat Connect
Case study
What is GoGoStat Connect?
GoGoStat Connect aims to make the way people communicate more balanced.
Without Connect, people being contacted can only hope that others reach them
in a way that’s convenient – considering their current location, availability, time of
day, who’s contacting, the mutual relationship, or even the mood they’re in.
GoGoStat Connect doesn’t leave communications to chance. Instead, it
puts people being reached in control of how they are contacted. Connect
automatically looks at people’s current situation and defined rules when
communication is initiated, then connects them exactly the way they intended.

2. How it works
People define communication preferences in various There is no need for people to reveal information such
scenarios, taking into consideration things like work as their location or activity to hint to others about how
calendars, social networks, location and presence data they want to be contacted. Connect reads the situation
to determine which situations they are in. in the background and lets people communicate
accordingly, without revealing anything.
People exchange a personal URL with whomever
they wish to connect. No other contact information is GoGoStat Connect eliminates the traditional address
required. book updates. People only share a URL with their
contacts, so there is nothing to update.
When contact is initiated, GoGoStat Connect
negotiates the appropriate communication method. When trying to reach someone, it is no longer necessary
The selected method (call, SMS, email, social network) for people to wonder what is the most appropriate way
is automatically chosen, based on how people want to to contact someone. Reaching someone with Connect
be reached in their current situation. means people are always communicating with their
contacts in a way that is most convenient for everyone.
People no longer have to set up things like email
auto-replies and call forwarding every time they
enter a situation, such as a vacation, that requires
communications to be automatically organized. They
just specify their communication preferences once and
GoGoStat Connect does the rest.

3. Built on an
extensible platform
Connect is built on the GoGoStat Platform, built to
run entirely in the cloud, and enabling a number of
extensibility points for this scenario. There are plug-
in points available for integration with Telco BSS
environments, and it can easily be integrated with
various networks systems such as the IP MultiMedia
Subsystem and other such network based APIs.
The GoGoStat platform monitors changes in user
contexts and scenarios through tight integration
with various social networks, presence and
communications environments. When the various
attributes that describe a situation become true,
the user automatically is entered into that situation,
and therefore all the communication preferences
and rules for that particular scenario become
active. For example by simply driving from your
home to the office – user context is switched from
the ‘at home’ situation to the ‘at work’ situation.
This enables the different communication rules to
come alive – without the user doing anything. To
enable this, GoGoStat Connect offers a situation
builder which uses complex logic to determine the
most likely situations in which users could find
themselves.

4. How is BlueVia helping GoGoStat Connect?
Initially GoGoStat Connect has
integrated the BlueVia SMS API to
“I’ve personally been involved
enable one of the key use cases. Where
the GoGoStat Connect user being
in at least three different
contacted has defined a rule for their current Telco developer programs,
situation stating they should be texted instead of
called, the caller would see an SMS screen pop up, but the business model was
instead of a call being established. The BlueVia
SMS API is used to deliver the message. just not there for developers.
I am excited to be part of this
GoGoStat Connect will evolve to use
the BlueVia Advertising API, and new innovative program.”
API’s coming soon on the BlueVia
roadmap. Bala Balabaskaran
Vice President of Products and Chief Architect
“I have to say, the
for Schakra, makers of the GoGoStat Platform.
business model around
BlueVia is novel and I hope
this finally turns it around
for the industry.”

5. GoGoStat Connect supports Windows Phone 7 today,
and will be available soon on iPhone and Android.
GoGoStat Connect is being demonstrated in beta
at Mobile World Congress in Barcelona. General
availability is slated for this summer in the Windows
Phone Markeplace.
You can contact the makers of GoGoStat Connect via
email at sales@schakra.com

6. For Press and Media Enquiries:
33 Digital
BlueVia@33-digital.com
+44 (0)20 7608 2500