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State of Internet Marketing 2013
1. State of
Internet Marketing
in 2013
How to incorporate the various tactics into
your online promotion campaigns
Monish Vora
Senior SEO Expert
Tejas Kirodiwal
Technical Team Head
Presented By:
2. There are a massive 6600 people in India who are searching for jewellers in
Ahmedabad
Data Derived From Google Adwords Tool
4. What we will be covering Today?
•Era of Internet Marketing
•Real SEO
•Tactical Link Building
•Creating Awesome Content & Market them
•Most excellent SEO Tools
Lets rock the search engine world by running awesome internet
marketing campaign
Lets rock the search engine world by running awesome internet
marketing campaign
10. There are Different IM Channels available
but using the right one for the better
results
Short Term
Goal
Medium Term
Goal
Long Term
Goal
PPC Content Marketing SEO
Display
Advertising
SEO Social Media
Email Marketing
Content
Marketing
PR & Media
21. Mobile Friendly & Responsive Design Website
Check if your web-site is compatible with the mobile
devices as well.
A number of users are increasing day by day in terms of
internet.
It is a part of user experience and people are access sites in
mobile too now a days.
There is a online tool available where you can find your
website is compatible with various smart phones.
Tool: http://www.mobilephoneemulator.com/
27. How to implement schema for Product pages
<!-- Start microdata rich snippet by Cloudip -->
<div itemscope itemtype="http://schema.org/Product">
<meta itemprop="name" content="Carambar French Caramel Candy">
<meta itemprop="description" content="Carambar French Caramel Candy may as well be French for Caramels!
One of our Top 10 French products, Carambar Caramels are sweet, rich, and chewy with just enough cocoa –
you’ll be tempted to eat them all at once but you might want to save a little for later!">
<meta itemprop="image"
content="http://cdn1.bigcommerce.com/server4200/8rby21/products/84/images/356/Caramabar__48069.136278
5146.220.220.jpg">
<span itemprop="model" content="C006">
<div itemprop="aggregateRating" itemscope
itemtype="http://schema.org/AggregateRating">
<meta itemprop="worstRating" content="1">
<meta itemprop="bestRating" content="5">
<meta itemprop="ratingValue" content="0">
<meta itemprop="reviewCount" content="0">
</div>
<div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
<meta itemprop="price" content="$3.90">
<meta itemprop="priceCurrency" content="USD" />
<link itemprop="availability" href="http://schema.org/InStock" />
</div>
<div itemscope itemtype="http://schema.org/Organization">
<meta itemprop="name" content="Kraft Foods">
</div>
</div>
<!-- End microdata rich snippet by Cloudip -->
33. Focus on On-Page
SEO
– HTML Head tags
– URL
– Body Tags
– Internal Links
– Page architecture
– Page load time
– Microformats –
specially for
address
35. Why Speed Matters to You
Customers expect your website to
load in 3 seconds or less.
50% of them will abandon a site
that takes longer than 4 seconds.
36. Google Speed Testing Tool
URL: https://developers.google.com/speed/pagespeed/insights
37. When [web sites] are fast, you feel
good. What that ultimately comes
down to is that you feel in control.
— Matt Mullenweg
Co-founder of Wordpress
Source: Improving Performance in Mature Web Apps
2009 Velocity Conference
“
“That feeling… translates
to happiness.
42. How to work on keywords?
Keywords are important,
but… do not avoid Long Tail
Stop working on Exact keywords
and find out the best combinations
of it.
51. How we got the benefit?
Shares in social
channels
See this numbers. You will surely like it…
See our readers…
52. We got huge shares on our SEJ Guest Post!!!!!
It feels amazing…
53.
54. Initial Study & Market Research
Requirement: Start market research and gather the data in terms of your needs.
Resource: Identify the useful resource and track their activity.
Planning: Make a executable plan for your campaign.
Filtration: Getting bunch of data is not only the task, Filter those data in terms of what
you need. This step makes helps to start your guest blogging campaign easily.
Time Frame: Estimate the time frame and go ahead with the above steps.
55. Brain Storming Ideas
This is very crucial part of
the Guest blogging, You
have to make sure about
your content and sites
where you want to publish
your content.
“Get some ideas
before you start, it
always makes your
task easier”
61. How to Pitch
• What to say in your email pitch .
• Mainly this is the first step and you have to be little careful to pitch any
of the site. See the below image.
62. Why Editors may ignore/delete
your email
• If you have not addressed the right person
• Failing to explain your agenda and Reader
friendliness – Outline
It might happen you will reject few times but find out your lack points
and right it accordingly.
65. After all this stuff, Your Guest post is
published… You task is still not be done..
It has just started !!
66. Guest Post Promotion
Promote
Give Reply to their Comments
Sharing in social channels
Greetings to your social influencers
Suppose your post shares 100 times in twitter then send them reply as
possible. Ask them feedback and build relationship to your readers.
For us it is 100 Real persons = hopefully 100 Leads too
67. This is not easy task at all..
We have already featured in 60+ Quality Guest blogging
sites. We have mentioned some of them here.
