Learn all things twitter here. Get in the know. Get prepared. Don't get left behind. From retweets, to hashtag usage, to what replying to a tweet really means. You'll find it all here!
2. About
• Alicia Anderson
• @aliciakanderson, @blythecollc
• www.blytheco.com/bam • Greg Tirico
• Visit our booth at Sage Summit: • @gregt12, @SageNAmerica
517
• http://NA.Sage.com
• Visit me in the Social Networking
• Suzanne Spear
Lounge at Sage Summit
• @suzspear, @Sage_Summit
• www.sagesummit.com
• Say “Hi” to me, I will be the crazy-
lady running around!
3. What Will You Learn Today
● Why use Twitter?
● How to get started
● Twitter for Sage Summit
4. Prizes and Rules for ‘First-Timer’ Club!
• First 10 who enroll and complete the Social Media 101 and/or Twitter Training
courses and also registered for Sage Summit First Timer Orientation Session (C-0142)
scheduled Tue., 8/14, in Nashville will receive a gift.
• For all “First-Timer” Club members who complete either the Social Media 101 or
Twitter Training webcasts: One Grand Prize drawing of 1 or 2 tickets for Front Row
seats at the Sage Summit Grand Ole Opry
• Prize Rules – Grand Ole Opry tickets. Winner announced on 8/6 by email, Twitter
and Facebook.
• Prize Rules – Free Gift: Prizes to be announced at Sage Summit on 8/14/2012 in the
First Timer Orientation class. Must be present to receive free gift. If not
present, gift will be awarded to next qualifying First-Timer until all gifts are awarded.
5. Why Use Twitter?
•15% of online adults use
Twitter
•Rate has doubled since May
2011
•A Communication Service
•Tool for listening, not just
broadcasting
6. Set up your account
● Go to http://twitter.com and
find the sign up box.
● Enter your name, your email
address, and a password.
● On the next page, select
a username – type your own
or choose the one we've
suggested.
● Click Create my account.
7. Tips for picking a username
● Your username or “handle” is the name your followers
use when sending @replies, mentions, and direct
messages.
● @aliciakanderson
● @suzspear
● @Sage_Summit
● It will also form the URL of your Twitter profile page.
● Fewer than 15 characters in length.
8. Getting Started
● MOST IMPORTANT: follow @Sage_Summit!
● After signing up, follow a handful of accounts to create a
customized stream of information on your homepage.
● Following means you'll get that user's Tweets on your Twitter
homepage
● You can unfollow anyone later on.
● Read the Twitter 101 article here, which offers details into
how to begin getting the most out of Twitter.
● Take the Twitter Tour to find out where things are on the
website.
9. Twitter on your phone
● Go to http://www.twitter.com/download/iphone
and follow the instructions on that page.
● From Google Play (just search for Twitter)
or https://twitter.com/download/android
● Once the app is installed on your Phone, you can
sign in with an existing account.
● Easy to share photos/Instagram
10. Twitter Etiquette
● It’s a cocktail party
● Listen first, then engage
● Don’t follow more than 3X the number of your
followers
● HAVE FUN!
11. 140 Characters
● It’s best to use only 120 so people can
Retweet your message easily
● Here’s a great example of a 120 character
tweet:
● I'm headed to the Sage City Accounting Village at
#SageSummit! Who's joining me? Can't wait to
meet with my peers!
12. Hashtags (#)
● Used to organize posts & index content
● Events - #SageSummit, #olympics
● Topics -
#blyDea, #nascar, #leadership, #allthesocialladies
● Here’s an example:
● #SageSummit is about to kick-off, I’m excited to
share some best practices with my peers!
13. @
● Use this to talk to other users with
@username (no space between @ and their
name)
● Here’s an example:
● @Sage_Summit Thanks for your #SageSummit
Twitter cheat sheet for beginners!
14. Retweet (RT)
● A Retweet (RT) is when you forward on someone
else’s tweet.
● It’s good etiquette to put RT @username before
the copied tweet.
● Here’s an example:
● RT @suzspear: First #SageSummit social media team
call today! Awesome team!
15.
16. Giving good tweet
● Use the hashtag or invent one!
● Keep it short, be funny and have fun!
● Perfect the tweet
● Less than 140 characters
● Link to content with value
● Allow space for retweets
● Holla at your Tweeps
17. What do I tweet about?
● A session or keynote you attended
● The Grand Ole Opry event
● Photos of people you met
● Nashville exploration off-campus
● Links to resources you learn about
● Retweet good tweets
● Your #blyDea for business! (win stuff!)
18. Your Goals
- What are your Sage Summit goals?
- Who do you want to connect with?
- What information are you looking for?
- Start preparing now!
19. Social Media Starter List
●Sign up for social media sites:
LinkedIn, Facebook, Twitter
●Start listening to conversations
● Start to engage in conversations
and build rapport and followers
● Start your own conversations
20. Sage Summit Mobile App
● Native Application – “Sage Summit”
● App Store (iPhone)
● Play Store (Android)
● Web Portal
● www.sagesummit.com/webmobile
● Recommended for Blackberry, iPad & Laptop/Desktop users
● New features for 2012
● Daily Highlights
● Venue Maps
● Daily Polls
● Access to more Social Media sites
21.
22. Social Networking Lounge
● Lounge Seating
● Couches, Chairs, Electricity, Charging Stations
● Media Wall
● Twitter Feed
● YouTube
● Flickr
● SM Command Center
● Support Center for social media questions
● Retrieval location “Happiness Delivered” prizes
24. SM Onsite: Connecting
● Live-Twitter Feeds
● Keynote Jumbo-Tron
● 5 additional locations throughout CC
● Happiness Delivered
● T-shirts, iPods, Gift Cards
● “Tweet-Ups” hosted by Blytheco
● Partners: Monday, 6 p.m.
● Customers: Thursday, 6 p.m.
25. More to get you ready!
● Last week’s webinar Social Media 101: bit.ly/Noql1b
● “Tweet Talk” series
● August 3 – 8
● Daily Twitter exercises to get you tweet-ready!
● First-Timer YouTube video series:
● http://www.youtube.com/playlist?list=PL1D72FFABE01B9B
80&feature=view_all
● Coming soon!: Navigating your way through Gaylord
Opryland
If you have not yet dived in to Twitter, Summit is an excellent “laboratory” to get your feet wet and understand how the connections and interactions work on a smaller scale before going “public”
According to the Pew Research Center, as of February 2012, some 15% of online adults use Twitter. The proportion of online adults who use Twitter on a typical day has doubled since May 2011 . The rise of smartphones might account for some of the uptick in usage because smartphone users are particularly likely to be using Twitter.It’s changing how we receive news, how we connect with each other: Middle East revolutions, Whitney Houston’s death, politics, the Olympics – my story about 2009 Atlanta floodsGreg to add here…
Twitter will provide a few available suggestions when you sign up, but feel free to choose your own.It will tell you if the one you want is available. (Usernames are unique identifiers on Twitter.)Please note: You can change your username in your account settings at any time, as long as the new username is not in use.
The site will suggest people to follow for you.
Or you can sign up for a new account directly from your phone.
You build your network and rapport among the community by retweeting and mentioning others
Expand your solution?Connect with people from Sage?Get technical assistance?Meet other users?Find resources for training?Understand product direction and future
Let’s make this Sage Summit-focused:Sign up for social media sites: LinkedIn, Facebook, TwitterStart listening to conversationsStart to engage…Start your own conversations