Mobile Muse demo of the Raincity Studios SIFT component - a social media aggregator and ad hoc mobile submission tool

1. Mobile Muse: SMA Demo
Bridging Web 2.0 Tools with
Ad Hoc Mobile Use
Raincity Studios
Boris Mann, Tylor Sherman

2. Agenda
‣ Introducing SMAUG
‣ Drupal implementation
‣ DEMO
‣ Bridging Web 2.0 Tools
‣ Ad Hoc Mobile Use: Microblogging

3. Text
Introducing
SMAUG
Social
Media
Aggregator
for
User
Generated
content
There is a treasure trove of user generated content for every event and topic
Only people that know this space find it easy to track and gather this information
SMAUG is a dashboard tool that makes it easy to setup and track user generated info for a particular
event or topic
Also integrates direction submission for ad hoc usage

4. SMAUG Current
‣ Create channel
‣ Add blog feeds
‣ Add video sources
‣ Add photo sources
‣ Microblog

5. SMAUG Futures
‣ Componentization: create channels on
demand
‣ provisions channel, SMS ‘short tag’, email address
‣ automatically creates blog search feed, Flickr photo
feed, and YouTube video feed
‣ Additional integration: MMS, VoiceXML,
etc.
‣ Simplified dashboard: easily create a
‘clean’ feed of content
Given a channel name and optionally a short tag, give back a long code, email address, and user/pass
for channel
MMS support
VoiceXML

6. Drupal implementation
‣ Extended the SMS Framework module
‣ Created a MUSE gateway plugin
‣ Added SMS receive framework
‣ Implemented text to microblog, group
routing on short tag
‣ Anyone can use: need a user / pass, and
that’s it
Delivers on the MUSE goal of enabling usage by anyone
Anyone who can download and install a Drupal module can use this functionality
Configuration over programming - everything modular and extensible, much of it usable through Web
UI directly

7. Drupal Futures
‣ User registration via text back
‣ MMS support
‣ Extended short tag support
‣ blog tags
‣ multiple channels
‣ location tags
user
MMS
location: MUSE, Yahoo Internet Location Platform, other

8. Web 2.0 Tools
‣ Blogging: anything that generates RSS
‣ Bookmarks: Del.icio.us
‣ Video: YouTube, Blip.TV
‣ Photos: Flickr
‣ Microblogging: Twitter
‣ …and many, many, many more

9. Getting to users
‣ 100s of Web 2.0 Tools
‣ Need account sign up!
‣ How to provide a “no account” onramp
‣ Enable participation for the lowest
common denominator with little to no
barriers
There are 100s of Web 2.0 tools where people can sign up for accounts
Very hard to get people who don’t already “get it” to sign up for accounts
When an event is going on / has already started, next to impossible to get sign ups for accounts --
especially as most require a laptop / wifi / full web browser
How to enable ad hoc mobile use?

10. Ad Hoc Mobile Use: Microblogging
‣ Publish / promote a short or long code to
text to
‣ Instant participation: everyone with a
mobile phone can do SMS
‣ Display on web as a live updating widget
‣ Display on site via large screen, projector

11. Text
DEMO Microblog

12. Email is next!
‣ Captures Blackberry and other
smartphone users
‣ Great for full resolution video and photo
submission
‣ Also works for laptop users