China Digital Map INFOGRAPHIC 2011 (CN) - Zaheer Nooruddin D/BM

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Burson-Marsteller Asia-Pacific

The dynamic digital and social media landscape in China

Business

分享 41% 的上网时间花在
微博和社交网站上

每月平均有32个小时的
上网时间，超过包括电讨论社交
视在内的其它任何媒体

微博社交网
D/BM l 博雅公关中国整合数字与社交媒体部门

游戏论坛站
娱乐
23% 的上网时间用来
游戏视频看在线视频

中国
买卖
签到网上购
数字媒体
手机
D/BM
游戏、收发邮件和观看视频是
用户使用手机互联网的首要方物 10% 的上网时间用来网络购物，
式，9.1亿手机用户，2亿智能淘宝占据着88% C2C 和48%
手机用户，8千万3G用户，预用户数量：5亿 B2C 的市场份额
期还会有更大的增长

约会
新闻新闻互动
即时通 3.85亿中国网民使用即时通讯，它是仅

百科
次于搜索引擎的第二大应用
讯
搜索
百科聊天
搜索是人们寻找有关其他人、品牌和
产品信息的主要方式
定位
数据来源：GroupM 数字媒体报告，2011 年9月；
D/BM l 倾听辨别行动中国互联网络信息中心 CNNIC 报告，2011年7月

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