China Digital Map INFOGRAPHIC (EN) - Zaheer Noorudidin D/BM
1. 41% of time online
Share spent on Weibo
and SNS
D/BM l Burson-Marsteller’s integrated digital and social media
32 hours per month
Discuss Connect
spent online, more
than any other media,
including TV
Weibo
SNS
Play BBS
Entertain
23% of time online
Gaming Video spent watching video
China Trade
Check In
Digital E-Shop
D/BM
Mobile internet access is
Mobile
2011
dominated by Gaming, Email 10% of time online spent on e-
and Video. 910M mobile users commerce; Taobao leads with
influencer practice
88% of C2C and 48% of B2C
and 318M mobile internet users Popln: 500M market share
Dating
Learn News Meet
385M users of IM in China, 2nd in
application popularity, only to Search
Wiki IM
Search
Educate Chat
Search is the most dominant means of
Locate
finding information about people, products
and brands
D/BM l Listen Identify Mobilize
Source: GroupM Sept 2011 Digital Media
Report, CNNIC July 2011 Report