SlideShare une entreprise Scribd logo
1  sur  88
Télécharger pour lire hors ligne
OPTIMIZATION QA:
How to Avoid
Launching Tests that
Break Your Site
When you break shit you
pollute data, lose money
and eventually get fired.
Here’s how to avoid that
pain and look like a hero in
the process.
@joeljharvey #convcon
Joel Harvey, COO
Conversion Sciences
@joeljharvey #convcon
Goal
@joeljharvey #convcon
What’s QA?
@joeljharvey #convcon
Let’s say that …
@joeljharvey #convcon
30% of your
visitors
get a broken
experience on
your site
@joeljharvey #convcon
Y
O
U
R
SITE IS
BROKEN ON ONE OF
T
H
E
S
E
SCREENS
@joeljharvey #convcon
No One On Your
Team Knows
@joeljharvey #convcon
20% RPV
IE BUG
@joeljharvey #convcon
INTERNET
EXPLORER
@joeljharvey #convcon
You’re about to hire this guy as your CPA
@joeljharvey #convcon
QA MATH
@joeljharvey #convcon
Internet Explorer Traffic: Feb 2013
Internet Explorer Traffic: Feb 2014
@joeljharvey #convcon
 120% Increase Internet Explorer (IE)
Revenue
 20% Increase in All Revenue
 20% Increase in IE Average Order Value
 167% Increase in IE Conversion Rate
$1,500,000 Per Year
@joeljharvey #convcon
Who Are
You?
@joeljharvey #convcon
Who Am I?
- COO & Managing Partner,
Conversion Sciences
- Conversion Scientist
- Data Geek
- Entrepreneurial MBA
@joeljharvey #convcon
RE-DEFINING QA
#1
@joeljharvey #convcon
STOP STEALING FROM YOURSELF
@joeljharvey #convcon
30% of your
visitors
get a broken
experience on
your site
QA DRIVES
REVENUE
@joeljharvey #convcon
OLD BORING
DEFINITION
@joeljharvey #convcon
@joeljharvey #convcon
QA is just a Cost
Center
We can’t
support
everything!
QA prevents us
from being agile
People on really old
devices probably
aren’t buyers
QA is an IT /
Development Task
@joeljharvey #convcon
QA IS A
MARKETING
FUNCTION
@joeljharvey #convcon
QA STRATEGY
#2
@joeljharvey #convcon
INFUSE QA INTO YOUR OPTIMIZATION DNA
@joeljharvey #convcon
1. CULTURE
3. TECH PARADIGMS
2. REAL USER USE CASES
QA IS
OPTIMIZATION
@joeljharvey #convcon
1. Understand your visitors
@joeljharvey #convcon
2. Make sure control is not
broken
@joeljharvey #convcon
3. Generate great hypotheses &
test them
@joeljharvey #convcon
@joeljharvey #convcon
4. Don’t
pollute
your test
data
5. Do what the data tells you to
do
@joeljharvey #convcon
BUILDING A
QA CULTURE
@joeljharvey #convcon
@joeljharvey #convcon
#QAHAMMER
@joeljharvey #convcon
Build Destroy
HAMMER UP
@joeljharvey #convcon
BUY IN
@joeljharvey #convcon
@joeljharvey #convcon
@joeljharvey #convcon
20% RPV
IE BUG
@joeljharvey #convcon
REAL USE
CASES
@joeljharvey #convcon
90%
@joeljharvey #convcon
VISITORS
DON’T USE
YOUR SITE THE
WAY YOU
THINK THEY DO
@joeljharvey #convcon
@joeljharvey #convcon
SCREEN RECORDING
@joeljharvey #convcon
USER TESTING
DOCUMENT
AND QA ALL
USE CASES
@joeljharvey #convcon
YOUR JOB IS TO
BREAK YOUR
SITE
@joeljharvey #convcon
@joeljharvey #convcon
WHAT
SHOULD YOU
SUPPORT?
@joeljharvey #convcon
5%
@joeljharvey #convcon
@joeljharvey #convcon
Old New
BROWSER SUPPORT
 Internet Explorer 8
 Chrome 7
 Firefox 4
 Safari 4.1
 iOS 5.1 *
 Internet Explorer 11
 Chrome 33
 Firefox 27
 Safari 7.0
 iOS 7.1 *
@joeljharvey #convcon
OS SUPPORT
Old New
 Windows XP
 OS X 10.4 (Tiger)
 Android 2.3
 iOS 5.1
 Windows Phone 7
 Windows 8
 OS X 10.9 (Maverick)
 Android 4.4
 iOS 7.1
 Windows Phone 8.1
5% MINIMUM
@joeljharvey #convcon
@joeljharvey #convcon
@joeljharvey #convcon
@joeljharvey #convcon
@joeljharvey #convcon
@joeljharvey #convcon
@joeljharvey #convcon
@joeljharvey #convcon
@joeljharvey #convcon
@joeljharvey #convcon
QA TOOLS
#4
@joeljharvey #convcon
BUILD YOUR QA’TION STATION
@joeljharvey #convcon
SEE YOUR
SITES LIKE
YOUR
VISITORS
iOS 7.1?
@joeljharvey #convcon
@joeljharvey #convcon
SOFTWARE
vs.
HARDWARE
@joeljharvey
#convcon
iPad,
iOS 5
iPad,
iOS
7.1
Windows
Vista
Android 4.3
iPhones:
iOS4, 5, 7
Android:
2.3.6, 4.0.4,
Windows
8, no
updates
OS X 10.6 Windows 8,
regular updates
+ VM’s
OS X 10.8
OS X
10.9
OS X 10.7
+ VM’s
Windows XP
Windows
7
@joeljharvey #convcon
@joeljharvey #convcon
?
@joeljharvey
#convcon
1. Browser
2. Operating System
3. “Other”
- Visitor Internet Speed
- Browser Plugins
- Flash
- Resolution
QA’TION STATION CHECKLIST
QA PROCESS
#4
@joeljharvey #convcon
BE THE HAMMER
QA
EXPERIENCES,
NOT PAGES
@joeljharvey #convcon
@joeljharvey #convcon
@joeljharvey #convcon
@joeljharvey #convcon
TEST QA
PROCESS
@joeljharvey #convcon
1.
Build Your Test
@joeljharvey #convcon
2.
Use Cookie, Query
String and/or Location
Targeting so Only You
See Experience
@joeljharvey #convcon
3.
Pause / Disable All
But One Experience
@joeljharvey #convcon
4.
Review Live
Experience In All
Supported
Browser/OS Combos
(like REAL USERS)
@joeljharvey #convcon
5.
Clear Cookies, Pause
Good-To-Go
Experience and
Unpause the Next One
@joeljharvey #convcon
6.
Repeat
@joeljharvey #convcon
A FEW TIPS
RANDOMIZE
YOUR
APPROACH
CAUTION WITH
CLASSES
WATCH SCRIPT
STACKS
FEAR THE
WYSIWYG
OWNERSHIP
@joeljharvey #convcon
Need to Borrow a QA Hammer?
Call 1-888-961-6604
and mention this
session for a chance
to win a Free QA
Audit ($15,000 Value)
Conversion Conference San Francisco, 2014
Joel Harvey, Conversion Sciences
Joel@ConversionSciences.com

Contenu connexe

Similaire à QA: How I Learned to Stop Breaking and Start Loving Tests

3rd Party Footprint @ Webrebels
3rd Party Footprint @ Webrebels3rd Party Footprint @ Webrebels
3rd Party Footprint @ WebrebelsBarbara Bermes
 
Why Are We Doing Cro? What Are We Doing Here? - Paul Rouke at Conversion Conf...
Why Are We Doing Cro? What Are We Doing Here? - Paul Rouke at Conversion Conf...Why Are We Doing Cro? What Are We Doing Here? - Paul Rouke at Conversion Conf...
Why Are We Doing Cro? What Are We Doing Here? - Paul Rouke at Conversion Conf...PRWD
 
Visual Studio Mobile Center: A story about mobile DevOps
Visual Studio Mobile Center: A story about mobile DevOpsVisual Studio Mobile Center: A story about mobile DevOps
Visual Studio Mobile Center: A story about mobile DevOpsGeert van der Cruijsen
 
The New Renaissance of JavaScript - SMX London 2019
The New Renaissance of JavaScript - SMX London 2019The New Renaissance of JavaScript - SMX London 2019
The New Renaissance of JavaScript - SMX London 2019Onely
 
The New Renaissance of JavaScript - SMX London 2019
The New Renaissance of JavaScript - SMX London 2019The New Renaissance of JavaScript - SMX London 2019
The New Renaissance of JavaScript - SMX London 2019Onely
 
Data driven devops as presented at Codemash 2018
Data driven devops as presented at Codemash 2018Data driven devops as presented at Codemash 2018
Data driven devops as presented at Codemash 2018Baruch Sadogursky
 
10 Rules for Landing Page Copy That Converts
10 Rules for Landing Page Copy That Converts10 Rules for Landing Page Copy That Converts
10 Rules for Landing Page Copy That ConvertsUnbounce
 
SearchLove Boston 2018 - Emily Grossman - The Marketer’s Guide to Performance...
SearchLove Boston 2018 - Emily Grossman - The Marketer’s Guide to Performance...SearchLove Boston 2018 - Emily Grossman - The Marketer’s Guide to Performance...
SearchLove Boston 2018 - Emily Grossman - The Marketer’s Guide to Performance...Distilled
 
Contributing to StrongLoop LoopBack (and other open source projects)
Contributing to StrongLoop LoopBack (and other open source projects)Contributing to StrongLoop LoopBack (and other open source projects)
Contributing to StrongLoop LoopBack (and other open source projects)Supasate Choochaisri
 
The Technical Seo Renaissance - Mike King
 The Technical Seo Renaissance - Mike King   The Technical Seo Renaissance - Mike King
The Technical Seo Renaissance - Mike King Glen Dimaandal
 
Distance from Perfect: SEO and PPC Common Sense
Distance from Perfect: SEO and PPC Common SenseDistance from Perfect: SEO and PPC Common Sense
Distance from Perfect: SEO and PPC Common SenseIan Lurie
 
Codemotion Progressive Web Applications Pwa Webinar - Jorge Ferreiro - @jgfer...
Codemotion Progressive Web Applications Pwa Webinar - Jorge Ferreiro - @jgfer...Codemotion Progressive Web Applications Pwa Webinar - Jorge Ferreiro - @jgfer...
Codemotion Progressive Web Applications Pwa Webinar - Jorge Ferreiro - @jgfer...Jorge Ferreiro
 
Building the future as a full stack dev
Building the future as a full stack devBuilding the future as a full stack dev
Building the future as a full stack devSteven Cooper
 
DevOps Patterns & Antipatterns for Continuous Software Updates @ NADOG April ...
DevOps Patterns & Antipatterns for Continuous Software Updates @ NADOG April ...DevOps Patterns & Antipatterns for Continuous Software Updates @ NADOG April ...
DevOps Patterns & Antipatterns for Continuous Software Updates @ NADOG April ...Baruch Sadogursky
 
Panoramic Quality: The Fellowship of Testing in DevOps
Panoramic Quality: The Fellowship of Testing in DevOpsPanoramic Quality: The Fellowship of Testing in DevOps
Panoramic Quality: The Fellowship of Testing in DevOpsBrendan Connolly
 
Panoramic Quality by Brendan Connolly
Panoramic Quality by Brendan ConnollyPanoramic Quality by Brendan Connolly
Panoramic Quality by Brendan ConnollyQA or the Highway
 
Cloudbrew 2019 observability driven development
Cloudbrew 2019   observability driven developmentCloudbrew 2019   observability driven development
Cloudbrew 2019 observability driven developmentGeert van der Cruijsen
 

Similaire à QA: How I Learned to Stop Breaking and Start Loving Tests (20)

3rd Party Footprint @ Webrebels
3rd Party Footprint @ Webrebels3rd Party Footprint @ Webrebels
3rd Party Footprint @ Webrebels
 
Why Are We Doing Cro? What Are We Doing Here? - Paul Rouke at Conversion Conf...
Why Are We Doing Cro? What Are We Doing Here? - Paul Rouke at Conversion Conf...Why Are We Doing Cro? What Are We Doing Here? - Paul Rouke at Conversion Conf...
Why Are We Doing Cro? What Are We Doing Here? - Paul Rouke at Conversion Conf...
 
Visual Studio Mobile Center: A story about mobile DevOps
Visual Studio Mobile Center: A story about mobile DevOpsVisual Studio Mobile Center: A story about mobile DevOps
Visual Studio Mobile Center: A story about mobile DevOps
 
Shift left-devoxx-pl
Shift left-devoxx-plShift left-devoxx-pl
Shift left-devoxx-pl
 
BSides LA/PDX
BSides LA/PDXBSides LA/PDX
BSides LA/PDX
 
The New Renaissance of JavaScript - SMX London 2019
The New Renaissance of JavaScript - SMX London 2019The New Renaissance of JavaScript - SMX London 2019
The New Renaissance of JavaScript - SMX London 2019
 
The New Renaissance of JavaScript - SMX London 2019
The New Renaissance of JavaScript - SMX London 2019The New Renaissance of JavaScript - SMX London 2019
The New Renaissance of JavaScript - SMX London 2019
 
Data driven devops as presented at Codemash 2018
Data driven devops as presented at Codemash 2018Data driven devops as presented at Codemash 2018
Data driven devops as presented at Codemash 2018
 
10 Rules for Landing Page Copy That Converts
10 Rules for Landing Page Copy That Converts10 Rules for Landing Page Copy That Converts
10 Rules for Landing Page Copy That Converts
 
SearchLove Boston 2018 - Emily Grossman - The Marketer’s Guide to Performance...
SearchLove Boston 2018 - Emily Grossman - The Marketer’s Guide to Performance...SearchLove Boston 2018 - Emily Grossman - The Marketer’s Guide to Performance...
SearchLove Boston 2018 - Emily Grossman - The Marketer’s Guide to Performance...
 
Contributing to StrongLoop LoopBack (and other open source projects)
Contributing to StrongLoop LoopBack (and other open source projects)Contributing to StrongLoop LoopBack (and other open source projects)
Contributing to StrongLoop LoopBack (and other open source projects)
 
The Technical Seo Renaissance - Mike King
 The Technical Seo Renaissance - Mike King   The Technical Seo Renaissance - Mike King
The Technical Seo Renaissance - Mike King
 
Distance from Perfect: SEO and PPC Common Sense
Distance from Perfect: SEO and PPC Common SenseDistance from Perfect: SEO and PPC Common Sense
Distance from Perfect: SEO and PPC Common Sense
 
Codemotion Progressive Web Applications Pwa Webinar - Jorge Ferreiro - @jgfer...
Codemotion Progressive Web Applications Pwa Webinar - Jorge Ferreiro - @jgfer...Codemotion Progressive Web Applications Pwa Webinar - Jorge Ferreiro - @jgfer...
Codemotion Progressive Web Applications Pwa Webinar - Jorge Ferreiro - @jgfer...
 
Building the future as a full stack dev
Building the future as a full stack devBuilding the future as a full stack dev
Building the future as a full stack dev
 
DevOps Patterns & Antipatterns for Continuous Software Updates @ NADOG April ...
DevOps Patterns & Antipatterns for Continuous Software Updates @ NADOG April ...DevOps Patterns & Antipatterns for Continuous Software Updates @ NADOG April ...
DevOps Patterns & Antipatterns for Continuous Software Updates @ NADOG April ...
 
Panoramic Quality: The Fellowship of Testing in DevOps
Panoramic Quality: The Fellowship of Testing in DevOpsPanoramic Quality: The Fellowship of Testing in DevOps
Panoramic Quality: The Fellowship of Testing in DevOps
 
Panoramic Quality by Brendan Connolly
Panoramic Quality by Brendan ConnollyPanoramic Quality by Brendan Connolly
Panoramic Quality by Brendan Connolly
 
Cloudbrew 2019 observability driven development
Cloudbrew 2019   observability driven developmentCloudbrew 2019   observability driven development
Cloudbrew 2019 observability driven development
 
Devoxx 2014 Monitoring
Devoxx 2014 Monitoring Devoxx 2014 Monitoring
Devoxx 2014 Monitoring
 

Plus de Brian Massey

Enterpreneurs Don't Guess: Building an MVNP
Enterpreneurs Don't Guess: Building an MVNPEnterpreneurs Don't Guess: Building an MVNP
Enterpreneurs Don't Guess: Building an MVNPBrian Massey
 
Avoiding Disaster: What a Successful Website Redesign Looks Like
Avoiding Disaster: What a Successful Website Redesign Looks LikeAvoiding Disaster: What a Successful Website Redesign Looks Like
Avoiding Disaster: What a Successful Website Redesign Looks LikeBrian Massey
 
The Unexpected Website Formulas of The Conversion Scientist™
The Unexpected Website Formulas of The Conversion Scientist™The Unexpected Website Formulas of The Conversion Scientist™
The Unexpected Website Formulas of The Conversion Scientist™Brian Massey
 
Redesign Your Website for Leads and Profit
Redesign Your Website for Leads and ProfitRedesign Your Website for Leads and Profit
Redesign Your Website for Leads and ProfitBrian Massey
 
Optimizing the Blog Volcano
Optimizing the Blog VolcanoOptimizing the Blog Volcano
Optimizing the Blog VolcanoBrian Massey
 
Luxury Products Landing Page Critique
Luxury Products Landing Page CritiqueLuxury Products Landing Page Critique
Luxury Products Landing Page CritiqueBrian Massey
 
Attempting to Predict the Unpredictable
Attempting to Predict the Unpredictable Attempting to Predict the Unpredictable
Attempting to Predict the Unpredictable Brian Massey
 
Turn Recorded Webinars into Sharable, Lead Generating Content
Turn Recorded Webinars into Sharable, Lead Generating ContentTurn Recorded Webinars into Sharable, Lead Generating Content
Turn Recorded Webinars into Sharable, Lead Generating ContentBrian Massey
 
How Amazon Crushes the Competition-Bryan Eisenberg
How Amazon Crushes the Competition-Bryan EisenbergHow Amazon Crushes the Competition-Bryan Eisenberg
How Amazon Crushes the Competition-Bryan EisenbergBrian Massey
 
The Chemistry of a Successful Landing Page Infographic
The Chemistry of a Successful Landing Page InfographicThe Chemistry of a Successful Landing Page Infographic
The Chemistry of a Successful Landing Page InfographicBrian Massey
 
Instagraph of Craig Sullivan's Presentation at ConversionSUMMIT 2013
Instagraph of Craig Sullivan's Presentation at ConversionSUMMIT 2013Instagraph of Craig Sullivan's Presentation at ConversionSUMMIT 2013
Instagraph of Craig Sullivan's Presentation at ConversionSUMMIT 2013Brian Massey
 
Killer Conversion Copy: Getting Past the Bouncers in Your Brain
Killer Conversion Copy: Getting Past the Bouncers in Your BrainKiller Conversion Copy: Getting Past the Bouncers in Your Brain
Killer Conversion Copy: Getting Past the Bouncers in Your BrainBrian Massey
 
What We Can Learn from Direct Marketers by Brian Massey and Debra Zahay
What We Can Learn from Direct Marketers by Brian Massey and Debra ZahayWhat We Can Learn from Direct Marketers by Brian Massey and Debra Zahay
What We Can Learn from Direct Marketers by Brian Massey and Debra ZahayBrian Massey
 
Optimizing With Online Buyer Personas
Optimizing With Online Buyer PersonasOptimizing With Online Buyer Personas
Optimizing With Online Buyer PersonasBrian Massey
 
Chemistry of Conversion by Brian Massey
Chemistry of Conversion by Brian MasseyChemistry of Conversion by Brian Massey
Chemistry of Conversion by Brian MasseyBrian Massey
 
Web Analytics: Tools and Best Practices
Web Analytics: Tools and Best PracticesWeb Analytics: Tools and Best Practices
Web Analytics: Tools and Best PracticesBrian Massey
 
Conversion Science Brian Massey and Heather Lloyd Martin
Conversion Science Brian Massey and Heather Lloyd MartinConversion Science Brian Massey and Heather Lloyd Martin
Conversion Science Brian Massey and Heather Lloyd MartinBrian Massey
 
Killing Brad Pitt: Define and Understand Your Visitors
Killing Brad Pitt: Define and Understand Your VisitorsKilling Brad Pitt: Define and Understand Your Visitors
Killing Brad Pitt: Define and Understand Your VisitorsBrian Massey
 
Killing Brad Pitt: Why Buyers Fail to Take Action on Your Web Site
Killing Brad Pitt: Why Buyers Fail to Take Action on Your Web SiteKilling Brad Pitt: Why Buyers Fail to Take Action on Your Web Site
Killing Brad Pitt: Why Buyers Fail to Take Action on Your Web SiteBrian Massey
 
Search + Conversion = Results
Search + Conversion = ResultsSearch + Conversion = Results
Search + Conversion = ResultsBrian Massey
 

Plus de Brian Massey (20)

Enterpreneurs Don't Guess: Building an MVNP
Enterpreneurs Don't Guess: Building an MVNPEnterpreneurs Don't Guess: Building an MVNP
Enterpreneurs Don't Guess: Building an MVNP
 
Avoiding Disaster: What a Successful Website Redesign Looks Like
Avoiding Disaster: What a Successful Website Redesign Looks LikeAvoiding Disaster: What a Successful Website Redesign Looks Like
Avoiding Disaster: What a Successful Website Redesign Looks Like
 
The Unexpected Website Formulas of The Conversion Scientist™
The Unexpected Website Formulas of The Conversion Scientist™The Unexpected Website Formulas of The Conversion Scientist™
The Unexpected Website Formulas of The Conversion Scientist™
 
Redesign Your Website for Leads and Profit
Redesign Your Website for Leads and ProfitRedesign Your Website for Leads and Profit
Redesign Your Website for Leads and Profit
 
Optimizing the Blog Volcano
Optimizing the Blog VolcanoOptimizing the Blog Volcano
Optimizing the Blog Volcano
 
Luxury Products Landing Page Critique
Luxury Products Landing Page CritiqueLuxury Products Landing Page Critique
Luxury Products Landing Page Critique
 
Attempting to Predict the Unpredictable
Attempting to Predict the Unpredictable Attempting to Predict the Unpredictable
Attempting to Predict the Unpredictable
 
Turn Recorded Webinars into Sharable, Lead Generating Content
Turn Recorded Webinars into Sharable, Lead Generating ContentTurn Recorded Webinars into Sharable, Lead Generating Content
Turn Recorded Webinars into Sharable, Lead Generating Content
 
How Amazon Crushes the Competition-Bryan Eisenberg
How Amazon Crushes the Competition-Bryan EisenbergHow Amazon Crushes the Competition-Bryan Eisenberg
How Amazon Crushes the Competition-Bryan Eisenberg
 
The Chemistry of a Successful Landing Page Infographic
The Chemistry of a Successful Landing Page InfographicThe Chemistry of a Successful Landing Page Infographic
The Chemistry of a Successful Landing Page Infographic
 
Instagraph of Craig Sullivan's Presentation at ConversionSUMMIT 2013
Instagraph of Craig Sullivan's Presentation at ConversionSUMMIT 2013Instagraph of Craig Sullivan's Presentation at ConversionSUMMIT 2013
Instagraph of Craig Sullivan's Presentation at ConversionSUMMIT 2013
 
Killer Conversion Copy: Getting Past the Bouncers in Your Brain
Killer Conversion Copy: Getting Past the Bouncers in Your BrainKiller Conversion Copy: Getting Past the Bouncers in Your Brain
Killer Conversion Copy: Getting Past the Bouncers in Your Brain
 
What We Can Learn from Direct Marketers by Brian Massey and Debra Zahay
What We Can Learn from Direct Marketers by Brian Massey and Debra ZahayWhat We Can Learn from Direct Marketers by Brian Massey and Debra Zahay
What We Can Learn from Direct Marketers by Brian Massey and Debra Zahay
 
Optimizing With Online Buyer Personas
Optimizing With Online Buyer PersonasOptimizing With Online Buyer Personas
Optimizing With Online Buyer Personas
 
Chemistry of Conversion by Brian Massey
Chemistry of Conversion by Brian MasseyChemistry of Conversion by Brian Massey
Chemistry of Conversion by Brian Massey
 
Web Analytics: Tools and Best Practices
Web Analytics: Tools and Best PracticesWeb Analytics: Tools and Best Practices
Web Analytics: Tools and Best Practices
 
Conversion Science Brian Massey and Heather Lloyd Martin
Conversion Science Brian Massey and Heather Lloyd MartinConversion Science Brian Massey and Heather Lloyd Martin
Conversion Science Brian Massey and Heather Lloyd Martin
 
Killing Brad Pitt: Define and Understand Your Visitors
Killing Brad Pitt: Define and Understand Your VisitorsKilling Brad Pitt: Define and Understand Your Visitors
Killing Brad Pitt: Define and Understand Your Visitors
 
Killing Brad Pitt: Why Buyers Fail to Take Action on Your Web Site
Killing Brad Pitt: Why Buyers Fail to Take Action on Your Web SiteKilling Brad Pitt: Why Buyers Fail to Take Action on Your Web Site
Killing Brad Pitt: Why Buyers Fail to Take Action on Your Web Site
 
Search + Conversion = Results
Search + Conversion = ResultsSearch + Conversion = Results
Search + Conversion = Results
 

Dernier

The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 

Dernier (20)

The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 

QA: How I Learned to Stop Breaking and Start Loving Tests