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NIVESHA
• General Manager B M CHANDRA SHEKAR
• Marketing Manager Amitav Ghosh
• Financial Manager Viswatej
• Architecture Designer and Local Labours
OBJECTIVES
• To make people to gardening easy in the area
where water available is less.
• To Ready-Made less water consumption
techniques in gardening with our innovative
products.
• To change Infra-Structure of Garden which
retain the water as possible.
PRODUCTS
Target Customer & Area Served
• Local and Urban People
• Anantapur.
MARKETING
• Green Galaxy will be initially targeted by canvassing the
neighbourhood and offering a free estimate and cut.
• Galaxy Green will be targeting one specific group of customers,
the suburban middle class. Younger homemakers are more likely to
do their gardening themselves
• Galaxy Green will position ourselves as a local, residential
gardening service
• The single objective is to position Galaxy Green as the premier
residential gardening service. The marketing strategy will seek to
first create customer awareness regarding services offered, then
develop the customer base, and finally work toward building
customer loyalty and referrals.
STARTUP COST
• Lease of Warehouse for 3 Years Rs. 2 Lakhs
• Purchase Finished Specified Goods from the
manufacturer and Plants 1 Lakh
• Advance to Garden Designer 50 Thousands Rupees
• Licence to start a small business Rs. 7000
• Working Capital Rs. 15000
• Advertisement Rs. 20000
• Others miscellaneous expenses
• Total start-up cost is Four Lakhs
FINANCIAL RESOURCES
• PRADHANA MANTRI MUDRA
YOJANA is the India’s most basic and
most common loan program. These
loans are available through Public
commercial lending institutions, and
most participate as lenders in this
program. Lenders typically grant
loans up Rs.5,00,000.
• Friends and family members. If
you’re lucky, friends and family
members might be the most lenient
investors of the bunch. They don’t
tend to make you pledge your house,
and they might even agree to sell
their interest in your company back
to you for a nominal return.
 Natural Beauty
 Environmental Impact
 Stress-relief
 Heart health and stroke risk
 Improve your satisfaction with life.
 Growing green
 Self satisfaction
Green for all, All for green

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Innovation in Gardening

  • 2.
  • 3. • General Manager B M CHANDRA SHEKAR • Marketing Manager Amitav Ghosh • Financial Manager Viswatej • Architecture Designer and Local Labours
  • 4. OBJECTIVES • To make people to gardening easy in the area where water available is less. • To Ready-Made less water consumption techniques in gardening with our innovative products. • To change Infra-Structure of Garden which retain the water as possible.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Target Customer & Area Served • Local and Urban People • Anantapur.
  • 12. MARKETING • Green Galaxy will be initially targeted by canvassing the neighbourhood and offering a free estimate and cut. • Galaxy Green will be targeting one specific group of customers, the suburban middle class. Younger homemakers are more likely to do their gardening themselves • Galaxy Green will position ourselves as a local, residential gardening service • The single objective is to position Galaxy Green as the premier residential gardening service. The marketing strategy will seek to first create customer awareness regarding services offered, then develop the customer base, and finally work toward building customer loyalty and referrals.
  • 13. STARTUP COST • Lease of Warehouse for 3 Years Rs. 2 Lakhs • Purchase Finished Specified Goods from the manufacturer and Plants 1 Lakh • Advance to Garden Designer 50 Thousands Rupees • Licence to start a small business Rs. 7000 • Working Capital Rs. 15000 • Advertisement Rs. 20000 • Others miscellaneous expenses • Total start-up cost is Four Lakhs
  • 14. FINANCIAL RESOURCES • PRADHANA MANTRI MUDRA YOJANA is the India’s most basic and most common loan program. These loans are available through Public commercial lending institutions, and most participate as lenders in this program. Lenders typically grant loans up Rs.5,00,000. • Friends and family members. If you’re lucky, friends and family members might be the most lenient investors of the bunch. They don’t tend to make you pledge your house, and they might even agree to sell their interest in your company back to you for a nominal return.
  • 15.  Natural Beauty  Environmental Impact  Stress-relief  Heart health and stroke risk  Improve your satisfaction with life.  Growing green  Self satisfaction
  • 16.
  • 17. Green for all, All for green