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BSM for Cloud Computing
                                                 Create a cloud environment that delivers flexibility,
                                                 cost-savings, and superior service to your organization



                                                 ARE YOU?                                          WITh BMC, YOU WILL:
                                                 » Developing an initiative focused on             » Build a cloud environment that swiftly
                                                   cloud computing?                                  delivers appropriately provisioned and
                                                                                                     configured resources
                                                 » Seeking solutions that can encompass
                                                   much of your existing infrastructure?           » Operate your cloud environment, across
                                                                                                     all platforms, with confidence that
                                                 » Looking to enable highly flexible                 proper configuration, compliance, and
                                                   self-service provisioning of cloud                governance are in place
                                                   resources?
                                                                                                   » Provision and manage hybrid clouds
                                                 » Finding opportunities to leverage                 through the same mechanisms as
                                                   public clouds in your IT organization?            private cloud resources




                                                 EXECUTIVE SUMMARY
                                                 Has cloud computing made its way to the top of your IT initiatives? Is your organization
                                                 seeking to lower costs, increase responsiveness, and potentially leverage external public
                                                 cloud resources to better serve business needs? If so, you may find that the first steps
                                                 towards cloud computing — as with any new computing paradigm — are challenging.
                                                 Adding to that challenge, many cloud architectures seem to require that you discard your
                                                 existing IT assets — from hardware resources to management systems — in an effort to
                                                 create a standardized, homogenous cloud.

                                                 Offering a refreshing alternative, BMC has developed a comprehensive set of solutions
                                                 to help you smoothly transition to a cloud infrastructure. Not only does BMC understand
REAL-WORLD RESULTS                               that past investments are instrumental in delivering appropriate service to the business,
                                                 but the company has a proven track record of managing a multitude of heterogeneous
» Rackspace achieved compliance and
                                                 platforms, as well as a future-looking capability to seamlessly manage private and public
  eliminated 10,000+ incidents through
                                                 cloud resources in a hybrid model. As such, BMC provides the required solutions to plan,
  automation.
                                                 execute, and succeed in cloud computing:
» Blackbaud improved efficiency for monitoring
                                                 » Cloud Planning — Ease the implementation of cloud computing by identifying cloud
  and managing configuration and compliance.
                                                   candidates, architecting the infrastructure, designing your service offerings, planning
» LG CNS increased administrator productivity      for capacity needs, and more.
  by more than 35 percent.                       » Cloud Lifecycle Management — Ensure successful use of the cloud by implementing policy-
» Las Vegas Sands anticipates 50 percent           driven provisioning processes through a self-service portal supported by a service catalog.
  savings in operational IT costs.               » Cloud Operations and Optimization — Optimize resource utilization, costs, and
» BMC’s own IT organization is saving five         service quality across your dynamic cloud environment by following a proactive
                                                   approach to capacity management, discovery, and performance.
  million dollars annually through properly
  managed virtualization.                        » Cloud Governance — Ensure your cloud — and its workload — behave appropriately
                                                   by bringing together comprehensive compliance, license management, and asset
                                                   management processes.

                                                 With BMC’s approach to cloud computing, you can tackle these areas — in part or as
                                                 a whole — to ensure that the cloud environment you create delivers consistent quality
                                                 service tailored to the needs of your business.
ThE BMC DIFFERENCE                    BUSINESS ChALLENGE
                                      The promise of cloud computing has set high expectations among IT leadership in many organizations. Indeed,
» Delivers a consistent, unified
                                      the potential value to the business has brought the topic of infrastructure to the forefront of both technical and
  management solution across
                                      business discussions, putting pressure on IT groups to deliver cloud solutions in the short term.
  physical and cloud resources
                                      Those closer to the technology, however, recognize that not all clouds are the same. Even among internal private
» Supports multiple virtual
                                      clouds, there are those that are limited to x86 infrastructures, and those that extend out to LPARs. There are
  infrastructures, including
                                      clouds with standard image-based provisioning, and those that can build whatever stack is required, on demand.
  VMware, Microsoft, Solaris™,
                                      There are clouds that require standardization across workloads to optimize utilization and unify management,
  and IBM® AIX®
                                      and those that embrace the amalgam of underlying technologies and standardize their management. Each of
» Provides full-stack layered         these decision points, and dozens of others, need to be resolved as cloud computing is implemented, and each
  provisioning for greatest           has ramifications on the value of the resulting cloud to the business.
  flexibility and automation
                                      Pursuing even one element of cloud computing — whether self-provisioning, system consolidation, or even
» Seamlessly integrates with public   chargeback — runs the risk of creating more issues than it resolves. With a thoughtful approach to identifying
  clouds, including Amazon EC2,       the key components for your organization, building the right cloud to best serve your business becomes an
  within the same management          achievable goal with long-term value.
  framework as internal IT
                                      hOW BMC CAN hELP
» Provides the provisioning
                                      BMC supports our customers’ implementations of cloud computing infrastructures in a structured manner that
  and configuration automation
                                      leverages both proven management solutions and new technology to create value at all points in the cloud
  component of Cisco’s Unified
                                      adoption path. By building on these components, you can ensure that your company’s approach addresses all
  Computing System
                                      the key components of a cloud infrastructure, while at the same time, tailor its structure to meet the unique
» Leverages existing infrastructure   needs of your business.
  and software investment while
                                      BMC brings together the benefits of traditional IT management, including operational excellence, automation,
  enabling cloud computing model
                                      and service delivery models, and merges them with the dynamic potential of cloud architectures. Thus, each
                                      BMC solution represents a best-practice approach that has been developed through our extensive experience
                                      not only in virtualization and cloud implementations, but also in broader enterprise IT management.

                                      BMC solutions, taken together or separately, comprise the foundation of a strong, flexible, and valuable cloud
                                      infrastructure that will support IT operations and deliver exceptional service quality to the business.

                                      CLOUD PLANNING
                                      Faced with the challenge of implementing cloud computing within the enterprise, many IT leaders seek a starting
                                      point for the cloud planning process, asking such questions as: What is cloud computing, and what elements of
                                      this model are relevant to my organization? What currently exists in my organization, and how compatible is it with a
                                      cloud model? What does this eventual end state look like, and how do I get there?

                                      BSM for Cloud Computing is designed to guide you through these initial stages of cloud planning and adoption by
                                      addressing the following areas:
» Accurate discovery and assessment of existing environment                                                                 KEY BENEFITS
» Architectural and service design for the new cloud environment
                                                                                                                            » Design and build an internal cloud
» Capacity planning and financial modeling                                                                                    infrastructure that best meets the
Leadership is seeking value from cloud computing. IT is tasked with building the reality. By addressing the three areas       needs of your business
above, your IT organization will be armed with an accurate scope of the effort, a technical transition plan, a vision for   » Deliver superior service levels,
the end state of your private cloud, and a plan for leveraging public cloud resources, if appropriate. With BSM for           while also ensuring the greatest
Cloud Computing, your vision can be aligned with the plan, setting expectations and positioning IT for success.               utilization of underlying resources

CLOUD LIFECYCLE MANAGEMENT                                                                                                  » Leverage the cloud model across
Many organizations approaching cloud computing today have already had some experience implementing                            heterogeneous platforms
virtualization in their datacenters. This experience has illuminated some of the more challenging aspects of the
                                                                                                                            » Enable full-stack layered
management of these dynamic environments — from labor-intensive provisioning to the ongoing support and
                                                                                                                              provisioning for rapid, automated
fixes required. One key role of cloud computing is to layer on top of virtualization a scalable operational structure
                                                                                                                              resource allocation
that delivers consistent service and addresses the needs of both the business and the technology team.
                                                                                                                            » Optimize capital expenditures
BMC Cloud Lifecycle Management delivers an operational model for the lifecycle of cloud resources and the
                                                                                                                              through integration with
utilization of public clouds in a hybrid model. Every resource in the environment goes through a lifecycle that, when
                                                                                                                              public clouds
defined and appropriately automated, provides a seamless and predictable model for both IT and the business.
                                                                                                                            » Provide secure multi-tenancy in
BMC Cloud Lifecycle Management encompasses:
                                                                                                                              the cloud environment through
» Automated, full-stack layered provisioning and configuration of server, storage, and network resources                      integrated network container
    across heterogeneous platforms                                                                                            provisioning and management
»   A self-service portal, supported by a service catalog
»   Measurement and chargeback capabilities to support ongoing capacity planning
»   IT service management integration
»   Hybrid cloud integration, enabling IT to leverage external cloud resources when needed
»   Service retirement and resource reclamation

With BMC Cloud Lifecycle Management, you will manage the dynamic nature of the cloud environment,
accelerating provisioning, facilitating flexibility, and implicitly setting expectations with the business. What’s
more, you will achieve tangible results while maintaining a structure, controlled — yet still dynamic — IT
environment.

CLOUD OPERATIONS AND OPTIMIZATION
A cloud computing environment is perpetually changing. New resources are provisioned, and old ones are
retired; configurations are changed, and things are moved. Add in some external cloud resources, and the entire
picture grows even more complex. In a vibrant cloud environment, automated management is critical to success
in delivering quality service to the business.
Cloud operations and optimization bring together operational workflows with configurations,
service expectations, and capacity information. The BMC solutions make intelligent
modifications to the operations of your environment, and escalate important larger decisions
to your operations team. These solutions include:

» Predictive analytics for performance
» Ongoing, real-time discovery and response to environment changes
» Capacity modeling and resource adjustments                                                                                                METRICS ThAT MATTER
Cloud management is not about nailing down the environment and restricting change,                                                          » Faster provisioning of new cloud resources
but rather about enabling flexibility with controlled change. By marrying operations and
optimization with the flexibility of the cloud environment, the regular rhythms of utilization                                              » Greater utilization of cloud infrastructure
peaks, configuration changes, provisioning, and decommissioning can become part of the                                                      » Improved service availability and
ebb and flow of the environment.                                                                                                              performance (SLA)

CLOUD GOVERNANCE                                                                                                                            » Greater percentage of applications under
To achieve the goal of an optimized cloud, you must begin to operate more as service                                                          cloud management
providers than as internal IT groups. Service providers seek to optimize the use of resources
                                                                                                                                            » Faster provisioning of external cloud resources
and assets in their environment — from servers to storage to software licenses. Service
providers are also held to a standard of compliance, security, and governance that can be                                                   » Increased server-to-admin ratio
audited and monitored.

For this reason, the final component in a mature cloud infrastructure is cloud governance.
BMC elevates the operations of the cloud beyond its streamlined functionality into the realm
of IT best practice, ensuring the same controls are in place as in the physical environment:

» Closed-loop compliance management
» Service cost modeling
» Software license and asset management
With cloud governance in place, you not only will deliver superior value through cloud
computing, but you will also prove that your use of resources is responsible and aligned with
the requirements of the business.

LEARN MORE
Beginning a private cloud initiative is the first step toward increasing the agility — and
decreasing the costs — of delivering IT as a service to the business. BSM for Cloud
Computing turns that initiative into a reality by assembling the key components of a flexible,
optimized, and high-quality cloud within your enterprise.

BMC can help you address your immediate and long-term cloud Computing goals efficiently
and effectively. To learn more, please visit www.bmc.com/Cloud.




BUSINESS RUNS ON I.T.
I.T. RUNS ON BMC SOFTWARE.
Business thrives when IT runs smarter, faster, and stronger. That’s why the most
demanding IT organizations in the world rely on BMC Software across distributed,
mainframe, virtual, and cloud environments. Recognized as the leader in Business
Service Management, BMC offers a comprehensive approach and unified platform that
helps IT organizations cut cost, reduce risk, and drive business profit. For the four fiscal
quarters ended June 30, 2010, BMC revenue was approximately $1.92 billion.




BMC, BMC Software, and the BMC Software logo are the exclusive properties of BMC Software, Inc., are registered with the
U.S. Patent and Trademark Office, and may be registered or pending registration in other countries. All other BMC trademarks,
service marks, and logos may be registered or pending registration in the U.S. or in other countries. Solaris is the trademark
or registered trademark of Sun Microsystems, Inc., in the U.S. and other countries. IBM and AIX are trademarks or registered
                                                                                                                                 *174364*
trademarks of International Business Machines Corporation in the United States, other countries, or both. All other trademarks
or registered trademarks are the property of their respective owners. © 2009, 2010 BMC Software, Inc. All rights reserved.

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BSM for Cloud Computing

  • 1. BSM for Cloud Computing Create a cloud environment that delivers flexibility, cost-savings, and superior service to your organization ARE YOU? WITh BMC, YOU WILL: » Developing an initiative focused on » Build a cloud environment that swiftly cloud computing? delivers appropriately provisioned and configured resources » Seeking solutions that can encompass much of your existing infrastructure? » Operate your cloud environment, across all platforms, with confidence that » Looking to enable highly flexible proper configuration, compliance, and self-service provisioning of cloud governance are in place resources? » Provision and manage hybrid clouds » Finding opportunities to leverage through the same mechanisms as public clouds in your IT organization? private cloud resources EXECUTIVE SUMMARY Has cloud computing made its way to the top of your IT initiatives? Is your organization seeking to lower costs, increase responsiveness, and potentially leverage external public cloud resources to better serve business needs? If so, you may find that the first steps towards cloud computing — as with any new computing paradigm — are challenging. Adding to that challenge, many cloud architectures seem to require that you discard your existing IT assets — from hardware resources to management systems — in an effort to create a standardized, homogenous cloud. Offering a refreshing alternative, BMC has developed a comprehensive set of solutions to help you smoothly transition to a cloud infrastructure. Not only does BMC understand REAL-WORLD RESULTS that past investments are instrumental in delivering appropriate service to the business, but the company has a proven track record of managing a multitude of heterogeneous » Rackspace achieved compliance and platforms, as well as a future-looking capability to seamlessly manage private and public eliminated 10,000+ incidents through cloud resources in a hybrid model. As such, BMC provides the required solutions to plan, automation. execute, and succeed in cloud computing: » Blackbaud improved efficiency for monitoring » Cloud Planning — Ease the implementation of cloud computing by identifying cloud and managing configuration and compliance. candidates, architecting the infrastructure, designing your service offerings, planning » LG CNS increased administrator productivity for capacity needs, and more. by more than 35 percent. » Cloud Lifecycle Management — Ensure successful use of the cloud by implementing policy- » Las Vegas Sands anticipates 50 percent driven provisioning processes through a self-service portal supported by a service catalog. savings in operational IT costs. » Cloud Operations and Optimization — Optimize resource utilization, costs, and » BMC’s own IT organization is saving five service quality across your dynamic cloud environment by following a proactive approach to capacity management, discovery, and performance. million dollars annually through properly managed virtualization. » Cloud Governance — Ensure your cloud — and its workload — behave appropriately by bringing together comprehensive compliance, license management, and asset management processes. With BMC’s approach to cloud computing, you can tackle these areas — in part or as a whole — to ensure that the cloud environment you create delivers consistent quality service tailored to the needs of your business.
  • 2. ThE BMC DIFFERENCE BUSINESS ChALLENGE The promise of cloud computing has set high expectations among IT leadership in many organizations. Indeed, » Delivers a consistent, unified the potential value to the business has brought the topic of infrastructure to the forefront of both technical and management solution across business discussions, putting pressure on IT groups to deliver cloud solutions in the short term. physical and cloud resources Those closer to the technology, however, recognize that not all clouds are the same. Even among internal private » Supports multiple virtual clouds, there are those that are limited to x86 infrastructures, and those that extend out to LPARs. There are infrastructures, including clouds with standard image-based provisioning, and those that can build whatever stack is required, on demand. VMware, Microsoft, Solaris™, There are clouds that require standardization across workloads to optimize utilization and unify management, and IBM® AIX® and those that embrace the amalgam of underlying technologies and standardize their management. Each of » Provides full-stack layered these decision points, and dozens of others, need to be resolved as cloud computing is implemented, and each provisioning for greatest has ramifications on the value of the resulting cloud to the business. flexibility and automation Pursuing even one element of cloud computing — whether self-provisioning, system consolidation, or even » Seamlessly integrates with public chargeback — runs the risk of creating more issues than it resolves. With a thoughtful approach to identifying clouds, including Amazon EC2, the key components for your organization, building the right cloud to best serve your business becomes an within the same management achievable goal with long-term value. framework as internal IT hOW BMC CAN hELP » Provides the provisioning BMC supports our customers’ implementations of cloud computing infrastructures in a structured manner that and configuration automation leverages both proven management solutions and new technology to create value at all points in the cloud component of Cisco’s Unified adoption path. By building on these components, you can ensure that your company’s approach addresses all Computing System the key components of a cloud infrastructure, while at the same time, tailor its structure to meet the unique » Leverages existing infrastructure needs of your business. and software investment while BMC brings together the benefits of traditional IT management, including operational excellence, automation, enabling cloud computing model and service delivery models, and merges them with the dynamic potential of cloud architectures. Thus, each BMC solution represents a best-practice approach that has been developed through our extensive experience not only in virtualization and cloud implementations, but also in broader enterprise IT management. BMC solutions, taken together or separately, comprise the foundation of a strong, flexible, and valuable cloud infrastructure that will support IT operations and deliver exceptional service quality to the business. CLOUD PLANNING Faced with the challenge of implementing cloud computing within the enterprise, many IT leaders seek a starting point for the cloud planning process, asking such questions as: What is cloud computing, and what elements of this model are relevant to my organization? What currently exists in my organization, and how compatible is it with a cloud model? What does this eventual end state look like, and how do I get there? BSM for Cloud Computing is designed to guide you through these initial stages of cloud planning and adoption by addressing the following areas:
  • 3. » Accurate discovery and assessment of existing environment KEY BENEFITS » Architectural and service design for the new cloud environment » Design and build an internal cloud » Capacity planning and financial modeling infrastructure that best meets the Leadership is seeking value from cloud computing. IT is tasked with building the reality. By addressing the three areas needs of your business above, your IT organization will be armed with an accurate scope of the effort, a technical transition plan, a vision for » Deliver superior service levels, the end state of your private cloud, and a plan for leveraging public cloud resources, if appropriate. With BSM for while also ensuring the greatest Cloud Computing, your vision can be aligned with the plan, setting expectations and positioning IT for success. utilization of underlying resources CLOUD LIFECYCLE MANAGEMENT » Leverage the cloud model across Many organizations approaching cloud computing today have already had some experience implementing heterogeneous platforms virtualization in their datacenters. This experience has illuminated some of the more challenging aspects of the » Enable full-stack layered management of these dynamic environments — from labor-intensive provisioning to the ongoing support and provisioning for rapid, automated fixes required. One key role of cloud computing is to layer on top of virtualization a scalable operational structure resource allocation that delivers consistent service and addresses the needs of both the business and the technology team. » Optimize capital expenditures BMC Cloud Lifecycle Management delivers an operational model for the lifecycle of cloud resources and the through integration with utilization of public clouds in a hybrid model. Every resource in the environment goes through a lifecycle that, when public clouds defined and appropriately automated, provides a seamless and predictable model for both IT and the business. » Provide secure multi-tenancy in BMC Cloud Lifecycle Management encompasses: the cloud environment through » Automated, full-stack layered provisioning and configuration of server, storage, and network resources integrated network container across heterogeneous platforms provisioning and management » A self-service portal, supported by a service catalog » Measurement and chargeback capabilities to support ongoing capacity planning » IT service management integration » Hybrid cloud integration, enabling IT to leverage external cloud resources when needed » Service retirement and resource reclamation With BMC Cloud Lifecycle Management, you will manage the dynamic nature of the cloud environment, accelerating provisioning, facilitating flexibility, and implicitly setting expectations with the business. What’s more, you will achieve tangible results while maintaining a structure, controlled — yet still dynamic — IT environment. CLOUD OPERATIONS AND OPTIMIZATION A cloud computing environment is perpetually changing. New resources are provisioned, and old ones are retired; configurations are changed, and things are moved. Add in some external cloud resources, and the entire picture grows even more complex. In a vibrant cloud environment, automated management is critical to success in delivering quality service to the business.
  • 4. Cloud operations and optimization bring together operational workflows with configurations, service expectations, and capacity information. The BMC solutions make intelligent modifications to the operations of your environment, and escalate important larger decisions to your operations team. These solutions include: » Predictive analytics for performance » Ongoing, real-time discovery and response to environment changes » Capacity modeling and resource adjustments METRICS ThAT MATTER Cloud management is not about nailing down the environment and restricting change, » Faster provisioning of new cloud resources but rather about enabling flexibility with controlled change. By marrying operations and optimization with the flexibility of the cloud environment, the regular rhythms of utilization » Greater utilization of cloud infrastructure peaks, configuration changes, provisioning, and decommissioning can become part of the » Improved service availability and ebb and flow of the environment. performance (SLA) CLOUD GOVERNANCE » Greater percentage of applications under To achieve the goal of an optimized cloud, you must begin to operate more as service cloud management providers than as internal IT groups. Service providers seek to optimize the use of resources » Faster provisioning of external cloud resources and assets in their environment — from servers to storage to software licenses. Service providers are also held to a standard of compliance, security, and governance that can be » Increased server-to-admin ratio audited and monitored. For this reason, the final component in a mature cloud infrastructure is cloud governance. BMC elevates the operations of the cloud beyond its streamlined functionality into the realm of IT best practice, ensuring the same controls are in place as in the physical environment: » Closed-loop compliance management » Service cost modeling » Software license and asset management With cloud governance in place, you not only will deliver superior value through cloud computing, but you will also prove that your use of resources is responsible and aligned with the requirements of the business. LEARN MORE Beginning a private cloud initiative is the first step toward increasing the agility — and decreasing the costs — of delivering IT as a service to the business. BSM for Cloud Computing turns that initiative into a reality by assembling the key components of a flexible, optimized, and high-quality cloud within your enterprise. BMC can help you address your immediate and long-term cloud Computing goals efficiently and effectively. To learn more, please visit www.bmc.com/Cloud. BUSINESS RUNS ON I.T. I.T. RUNS ON BMC SOFTWARE. Business thrives when IT runs smarter, faster, and stronger. That’s why the most demanding IT organizations in the world rely on BMC Software across distributed, mainframe, virtual, and cloud environments. Recognized as the leader in Business Service Management, BMC offers a comprehensive approach and unified platform that helps IT organizations cut cost, reduce risk, and drive business profit. For the four fiscal quarters ended June 30, 2010, BMC revenue was approximately $1.92 billion. BMC, BMC Software, and the BMC Software logo are the exclusive properties of BMC Software, Inc., are registered with the U.S. Patent and Trademark Office, and may be registered or pending registration in other countries. All other BMC trademarks, service marks, and logos may be registered or pending registration in the U.S. or in other countries. Solaris is the trademark or registered trademark of Sun Microsystems, Inc., in the U.S. and other countries. IBM and AIX are trademarks or registered *174364* trademarks of International Business Machines Corporation in the United States, other countries, or both. All other trademarks or registered trademarks are the property of their respective owners. © 2009, 2010 BMC Software, Inc. All rights reserved.